JAMES F. KENEFICK
Key Elements of Digital Transformation JamesFKenefick.org
Introduction Digital transformation is becoming increasingly important for two reasons. The first reason is the so-called “experience economy,” where customers are becoming more concerned about the overall experience of buying a product and not just the quality of the product itself, though that’s still crucial. The second reason was brought is continuity and resiliency. Digital transformation helps with both these problems
Leadership Digital transformation starts with leadership. Leadership can be further broken down into five components: 1. Energetic: The leader must be positive and caring and exhibit superior communication skills 2. Neighborly: Good listening skills, empathetic 3. Have good judgment: Decisive and forward-thinking 4. Problem solvers: Innovative thinkers 5. Do what they say: Transparent and honest
Culture Shift Any shift in business operations will bring with it a change in company culture. Once you have leadership on board, the next step is to communicate how the digital transformation will benefit all stakeholders, including the company. Make sure to train your team for the changeover to digital and communicate as much as possible. Overcommunication is better than under-communication.
Focus on the Customer Experience The most critical stakeholder in any company is the customer, and digital transformation benefits them the most. Amazon became the giant it is today by offering the best customer experience possible. Every team member of Amazon is dedicated to bringing the customer the best experience possible. Your organization should emulate that.
Data Data can make both your life and the customers’ lives easier. It does this by helping you identify and analyze pain points and simplify processes. Customers will always choose a simple method over a difficult one. Without digital transformation, you run the risk of losing valuable clientele.
James F. Kenefick James is a New York based entrepreneur who is focused on utilizing and leveraging technology for the betterment of business and his community. Learn more at JamesFKenefick.org