Originally established in 1995, and this year celebrating its 20th anniversary with a special commemorative issue in September, Sign Directions is a leading independent UK trade magazine that covers all aspects of the sign and display sectors. It is also the only UK journal to enjoy the official support of the British Sign &
Media Pack 2015
Graphics Association With a circulation of 6,500 and an estimated readership in excess of 20,000,the magazine is the voice of the sign and display sectors and is distributed to sign and digital print companies, of all denominations. Published seven times a year, each issue of Sign Directions includes at least one special feature highlighting a specific area of industry activity, plus several regular sections covering industry news, projects, digital developments, routing and engraving, software and the rapidly growing dĂŠcor sector. In addition, each issue also offers a range of topical features, supplier spotlights and company profiles. The magazine also has its own website, www.signdirectionsonline.co.uk which offers regular news updates and also offers digital versions of all of the articles and features included within the magazine. In addition, readers can download the current and previous issues in pdf format and also post any job vacancies that they wish to publicise, free of charge. A second website, www.decordirections.co.uk provides a fitting showcase for all of the latest projects and products that are relevant to the dĂŠcor sector.
Features List and Publishing Schedule 2015 Issue 142 December/January 2014/15 Deadline: 5th December Publishing Date: Week commencing 5th January Special Feature: Digital Textile Printing
Issue 143 February/March 2015 Deadline: 13th February Publishing Date: Week commencing 2nd March Special Features: Sign & Digital UK Preview Routing & Engraving
Issue 144 April/May 2015 Deadline: 24th April Publishing Date: Week commencing 4th May Special Features: FESPA Preview Vehicle Liveries
Issue 145 June/July 2015 Deadline: 5th June Publishing Date: Week commencing 15th June Special Features: Decor Directions (Note: This issue will have
Issue 146 September 2015 Deadline: 7th September Publishing Date: Week commencing 21stSeptember Special Features: Sign Direction's 20th Birthday issue
a wider circulation that will include designers, architects and specifiers)
Issue 147 October/November 2015 Deadline: 26thOctober Publishing Date:Week commencing 9th November Special Features: BSGA British Sign Awards Sign Systems and Lighting
Issue 148 December/January 2015/16 Deadline:7th December Publishing Date:Week commencing 11th January Special Features: Digital Textile Printing
Advertising Rates & Mechanical Data
DPS
Full Page
Insertions
Cost
Mechanical Data
Insertions
Cost
Mechanical Data
1
£1,695.00 each
Type: 277 x 400mm
1
£880.00 each
Type: 277 x 190mm
2-4
£1,595.00 each
Trim: 297 x 420mm
2-4
£800.00 each
Trim: 297 x 210mm
5-8
£1,390.00 each
Bleed: 303 x 426mm
5-8
£695.00 each
Bleed: 303 x 216mm
Half page - Horizontal
Half page - Vertical Insertions
Cost
Mechanical Data
Insertions
Cost
Mechanical Data
1
£450.00 each
277 x 92mm
1
£450.00 each
135 x 190mm
2-4
£400.00 each
2-4
£400.00 each
5-8
£350.00 each
5-8
£350.00 each
DPS Quarter page Horizontal strip
Quarter page Horizontal strip
Insertions
Cost
Mechanical Data
Insertions
Cost
Mechanical Data
1
£475.00 each
425 x 70mm
1
£325.00 each
64 x 190mm
2-4
£425.00 each
2-4
£300.00 each
5-8
£375.00 each
5-8
£275.00 each
Quarter page portrait
Quarter page vertical strip
Insertions
Cost
Mechanical Data
1
£300.00 each
135 x 92mm
£300.00 each
2-4
£275.00 each
£275.00 each
5-8
£245.00 each
Insertions
Cost
Mechanical Data
1
£325.00 each
85 x 310mm
2-4 5-8
Advertising in the Who’s Who Directory Looking for a cost effective way to put your company on the map? The Sign Directions Who’s Who Directory, which is deliberately restricted to two pages in order to maximise its impact, offers the ideal opportunity to get your company’s name in front of the people who matter in the UK sign industry. A standard Who’s Who directory listing (45mm x 85mm) will run in seven issues and costs just £660.00 In addition, you’ll also receive a free listing in our online business directory, which is usually priced at £350.00 per year.
Online Business Directory For those who prefer to be just online, a directory entry for a full 12-month period is £350.00 – that’s less than £30 per month for a listing that includes: •
Your company logo
•
Company profile
•
An image gallery (up to nine images)
•
Your choice of tags
•
Links to your website
•
Links to your social media
•
Enquiries direct to your e-mail address
Classified We offer classified advertising in two sizes: Quarter page: £220.00 Half page: £350.00
Recruitment All recruitment advertisements will also automatically appear in the Job Search section of the Sign Directions’ website, www.signdirectionsonline.co.uk
Recruitment online Online recruitment advertisements are offered free of charge. Simply visit the Job Search section of www.signdirectionsonline.co.uk and select the ‘Submit a job’ option, to post the details. Once approved, vacancies will stay on the site for 30 days from the date of posting.
Inserts Inserts are accepted for inclusion within the magazine. The basic cost for an insert is £700.00 per mailing, plus extra charges for weight, stitching in, etc. For a precise quotation Tel: 01623 882398 or e-mail signdirections@btconnet.com
Promotional opportunities on the website Advertising Advertising opportunities for both signdirectionsonline and decordirections are limited to regular advertisers with the magazine, who are invited to take advantage of the range of header banners and buttons that are available.
Editorial Editorial submissions received from companies that advertise within the magazine take priority when posting articles to the websites. Other editorial submissions are used according to their content and interest value. However, we do offer a subscription service for companies that wish to guarantee their inclusion on www.signdirectionsonline.co.uk and/or www.decordirections.co.uk, as follows: One to two editorial submissions per month, per 12 month period: ÂŁ600.00 Two to four editorial submissions per month, per 12 month period: ÂŁ1200.00 Press releases will be posted to the site(s) within 24 hours of receipt. Subscriptions will be charged annually, in advance.
Technical Specifications All advertising copy to be digitally supplied to Sign Directions must adhere to the following specifications:
Adobe Acrobat PDF files (preferred format) PDF files must have all fonts embedded and be high resolution (350dpi), CMYK colour separating. To avoid confusion, a set of Sign Directions ’Acrobat distiller settings are available on request.
Quark Xpress Files supplied must be created in Apple Mac platform versions of Quark. They should be supplied with all necessary fonts, eps files, images etc. All images used within the document must be high resolution (350dpi) CMYK tiff format. All colours must be CMYK separating.
Adobe Illustrator Files must be created in Apple Mac platform versions of Adobe Illustrator. They should be supplied with all necessary fonts, eps files, images etc. All images used within the document must be high resolution (350dpi) CMYK format.
Adobe Photoshop Files must be high resolution (350dpi) CMYK Tiff format. All copy must have a filename consisting of Issue date and advertiser name.
If sending in files on disk or CD, please ensure that a laser proof is attached for checking.
Please add 3mm for all bleed advertisements
Adverts created in PC applications i.e.: Corel Draw, Photopaint, Publisher and PC versions of Quark Xpress, Illustrator etc must be supplied as Adobe Acrobat PDF files, using the correct distiller settings.
Head Office and Database Management Sign Directions Trinity Creative Unit 1B Melrose Nursery Longland Lane Farnsfield Newark Notts NG22 8HD Tel: 01623 882398 E-mail: signdirections@btconnect.com
Publisher James Hirst Tel: 01623 883797 E-mail: james@trinitymarketing.org.uk Managing Editor Val Hirst Tel: 01623 882398 E-mail: signdirections@btconnect.com Deputy Editor Mike Connolly Tel: 01306 898415 E-mail:themc@btinternet.com Contributing Editor Mark Godden Tel: 077 17 88 53 25 E-mail: mark@markgodden.co.uk Art Editor: HinaMistry Tel: 0773 319465 E-mail: freshlysqueezedideas@gmail.com