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Media Pack 2017


Originally established in 1995, Sign Directions is a leading independent UK trade magazine that covers all aspects of the sign and display sectors. It is also the only UK journal to enjoy the official support of the British Sign & Graphics Association With a circulation of 6,500 and an estimated readership in excess of 20,000, the magazine is the voice of the sign and display sectors and is distributed to sign and digital print companies, of all denominations. Published seven times a year, each issue of Sign Directions includes at least one special feature highlighting a specific area of industry activity, plus several regular sections covering industry news, projects, digital developments, routing and engraving,software and the rapidly growing décor sector. In addition, each issue also offers a range of topical features, supplier spotlights and company profiles. The magazine also has its own website, www.signdirectionsonline.co.uk which offers regular news updates and also offers digital versions of all of the articles and features included within the magazine. In addition, readers can download the current and previous issues in pdf format and also post any job vacancies that they wish to publicise, free of charge.


Features List and Publishing Schedule 2017 Jan/Feb Issue 155

Deadline: 9th January Publication Date: 30th January

Feature: Printwear and Promotional Products Feature: Signmaking Materials

April/May Issue 157 Deadline: 3rdApril Publication Date: 24th April

March issue 156

Deadline: 20th February Publication Date: 13th March

Feature: Sign & Digital UK Special Preview Issue

June/July issue 158 Deadline: 22nd May Publication Date: 5th June

Feature: Retail Signs and Graphics Feature: FESPA Preview

Feature: Digital Printing Feature: Finishing – Cutting, Routing and Laminating

Aug/Sep Issue 159

October Issue 160

Deadline: 14th August Publication Date: 5th September

Feature: Décor Feature: The Print Show Preview

Deadline: 25th Sept Publication Date: 16th October

Feature: Vehicle Graphics Feature: Unsung Heroes

Nov/Dec Issue 161 Deadline: 6th November Publication Date: 27th November

Feature: Sign Awards Winners Feature: Sign & Display Systems Lighting


Advertising Rates & Mechanical Data DPS 1 insertion ­ £1780.00 each 2­4 insertions ­ £1675.00 each 5­8 insertions ­ £1460.00 each

Full Page

1 insertion ­ £925.00 each 2­4 insertions ­ £840.00 each 5­8 insertions ­ £730.00each

Type: 277 x 400mm Trim: 297 x 420mm Bleed: 303 x 426mm

Type: 277 x 190mm Trim: 297 x 210mm Bleed: 303 x 216mm

Half page 1 insertion ­ £470.00 each 2­4 insertions ­ £420.00 each 5­8 insertions ­ £365.00 each

Vertical 277 x 92mm Horizontal: 135 x 190mm

Quarter page Strip 1 insertion ­ £340.00 each 2­4 insertions ­ £315.00 each 5­8 insertions ­ £285.00 each

Vertical 85 x 310mm Horizontal: 64 x 190mm

DPS Quarter page Horizontal strip 1 insertion ­ £495.00 each 2­4 insertions ­ £445.00 each 5­8 insertions ­ £390.00 each

425 x 70mm

Quarter page portrait 1 insertion ­ £315.00 each 2­4 insertions ­ £290.00 each 5­8 insertions ­ £260.00 each

135 x 92mm


Who’s Who Directory Looking for a cost effective way to put your company on the map? The Sign Directions Who’s Who Directory, which is deliberately restricted to two pages in order to maximise its impact, offers the ideal opportunity to get your company’s name in front of the people who matter in the UK sign industry. A standard Who’s Who directory listing (45mm x 85mm) will run in seven issues and costs just £660.00

Inserts Inserts are accepted for inclusion within the magazine. The basic cost for an insert is £700.00 per mailing, plus extra charges for weight, stitching in, etc. For a precise quotation Tel: 01636 819375 or e­mail signdirections@btconnet.com


Head Office and Database Management Sign Directions Trinity Creative 15/16 Minster Chambers Church Street Southwell Notts NG240HD Tel: 01636 819375 E­mail: signdirections@btconnect.com Managing Editor Val Hirst Tel: 01636 819375 E­mail: signdirections@btconnect.com Deputy Editor Mike Connolly Tel: 01306 898415 E­mail:themc@btinternet.com Contributing Editor Mark Godden Tel: 077 17 88 53 25 E­mail: mark@markgodden.co.uk Art Editor: Hina Mistry Tel: 0773 319465 E­mail: freshlysqueezedideas@gmail.com


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