RESIDENTIAL
O u r M a r ke t i n g S t ra t e g y NEW CONSTRUCTION
RESIDENTIAL
P l a n o f Ac t i o n NEW CONSTRUCTION PROJECT CONCEPT & ROUGH PREPARATION:
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Direct, targeted outreach
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Highest and best use
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Cross marketing /Reverse prospecting
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Space planning & floorplan insight
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Interior and exterior selections
MARKETING PLAN (MLS):
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Framed walked throughs including
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L i s t e d o n M L S , s y n d i c a t e d t o 1 0 0’s of s i t e s
rough suggestions
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Pro j e c t l a u n c h p a r t y
Comp study and pricing analysis
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Digital Advertising
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O p e n h o u s e s a n d b ro ke r ’s o p e n s
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Re p e a t of f- m a r ke t i n g e f fo r t s
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PACKAGING & MARKETING ABILITIES: •
Digital renderings
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Custom post sign
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Professional marketing pieces
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High-end staging consultation
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Digital staging
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Drone video
DEAL MANAGEMENT: •
Negotiate contract
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Process and circulate necessary paperwork
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Attorney review support
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Hold earnest money escrow
PRE-MARKETING PLAN (Non MLS):
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Inspection management
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PLN (Private Listing Network)
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Appraisal trouble shooting
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TA N ( To p A g e n t N e t w o r k )
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Oversee contingency dates
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JSIR Internal Quick Launch Disitibution •
Final buyer and seller details - utility
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E-blasts (2000+ agents)
transfers, keys, etc.
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Social media
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Final walk through
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Po r te r G o l d b e rg we bs i te
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Closing assistance
SAMANTHA PORTER
LAUREN GOLDBERG
Vice President, Sales 773-988-7898 samantha@portergoldberg.com
Vice President, Sales 773-576-0053 lauren@portergoldberg.com
P O R T E R G O L D B E R G .C O M @PorterGoldbergResidential
@PorterGoldbergChicago
RESIDENTIAL
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Although information, including measurements, has been obtained from sources deemed reliable, accuracy is not guaranteed.
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Digital Brochures
Social Media
E-Blasts
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