JAMES PENTLAND INDEPENDENT PRACTICE SEMESTER ONE
Typographic lyrical posters Developing previous work with newer design concepts and skills that have been taught to me was important within my development of typography. This enabled me to use the font of ‘Avant Garde’ to create a bold concept of lyrical design.
G
U
IJ
E
ST
’T
O
G IT C
W AY
D
OM IT E TA AL KE IV S E TO
AN
E
E ID
D S
SI
WE FOUND LOVE
S
I N OP A E LA LE CE SS
SE
I WILL DIVIDE
D VE IN
IN
TH
LO
EL
FE
E N
’S
U
I’M
OS URCR INE YO W M O AS AD
A VE FE LO LI
W FO
IT
SH
E I’V A T TT T BU GO LE
NO LL OW W DI I A N M ST W O E N AN ’R DS DI E B N W HA Y G C T YE
RIHANNA FT. \\ CALVIN HARRIS
THE LIGHT
EN
Y
KN LO OW VE IN YO ISN G T U ’T H HA C AN ERE T SE E
E H
’T N OS DAME UIR N YOTHE T OW N BU K
T
R U
IS
IN STA
I’M
P
T C I
SP
LO
EN
VE
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IC T W HE H TOHP A OU AT ? T N ML IES ’ YO IT T OSSIDE T YAS LE T UR AK VIDIS IM E B D CEEL SYS D AY S T ERE E O O S F
E
D Y
FO ME NDI N R AN G M T E
TH
AN D RED
ON
OW KN T E N’ ’R U DO O E Y W W
SMI
HO
ES
CA I U S TH N S E ’ ER T E
IS DANIEL MERRIWEATHER \\
THE STREETLIGHTS
THE HERE LIGHT
NG
A
L L
F O
IS
HI LI S H TT O LE U W SE IN W DO IT W HA
UE
D
A
IS
RV E
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ER YT
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CO
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SEE
AN D
BL
F
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M AN I H AL D E EV L A K I L ER NI LL E G YT H DA U L HI T A Y B NG N AN IS D D HE HI
NG
BLUE
F
UE
WORLD
FO IN S ID R E A A H ISS N IM ND O D D E I UT E EL D E SI D
I’M
YO BL
ABOUT A LITTLE GUY THAT LIVES IN A BLUE
BL DA DA U BA BA E
LI S HE TE RE N U ’S P A ST OR Y
BLUE (DA BA DE)
AN
O
EIFFEL 65. \\
Reflective typography Deciding to go with reflective typography enabled me to think of not only a concept but how an audience reads type. Using the ‘Futura’ font enabled me to look at Bauhaus type artists such as Paul Renner.
TT Y Y T T TT YY PP OGRAPPHY HY YY PPOGRA OGRA P HY OGRA P HY PP
OGRA OGRAPPHY HY
TT YY TT T T PP YY YYHHPPAARRGGOOPP YY YYHHPPAARRGGOO PP
YYHHPPAARRGGOO
V&A Workshop Going to Friday late night strings at the V&A enabled me to learn new skills such as screenprinting and book binding which will be used into more developed projects in the near future.
London video Renting out a flipcam HD to expertiment with using editing software such as final cut pro enabled me to create a short but simple video which showed a day up London
Psychological Question After visiting the V&A museum, in October the key concepts around was asking rhetorical questions. Persuaseing this enabled me to ask my own psychological question within this independent practice which works effectively
How much white space is there?
How much black space is there?
Creating own typography Looking into typography enabled me to come up with a key concept of designing typography and using only squares and circles to create an upper and lower case alphabet.
ABCD EFGH IJKL MNOP
QRS TUVW XYZ
abcd efgh ijkl mnop
qrs tuvw xyz
Extending own typography brief Extending this brief allowed me to use the typography that was created by myself and put it into a simplistic poster design. Expertimenting with the idea of only using squares and circles was the main purpose of this.
SQUARES AND CIRCLES
CIRCLES AND SQUARES
CIRCLES AND SQUARES
Workshop - Lino Print Doing this workshop enabled me to learn about linoprinting and added another skill to my own individual development.
Linoprint typographic posters Challenging the concept of a linoprint, using illustrator enabled me to create a rough grainy effect on posters for the national wildlife federation due to creating a leaf pattern with the lino which makes an effective outcome.
TREES PROVIDE FOOD & SHELTER FOR WILDLIFE
TREES PROVIDE FOOD & SHELTER FOR WILDLIFE
Process word bubbles Using music websites such as ‘thehypefactor.com’ & ‘popjustice. com’ to get my words off and creating visually pleasing bubbles of words was a new way to experiment with typography.
EVALUATION