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James Pentland 1106052 EGRD5002: Independent Practice 2: Interrogation 12/13
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CONTENTS: zines Part one :
OSCAR PISTORIUS:
OUTRO :
Planning & Ideas
Starting Point
Evaluation
Experimentation
Research
Bibliography
Execution of Part One
Planning
zines PART T WO :
Proposal of Intention Planning & Ideas Execution of Part Two Introduction:
Proposal Timetable
Use of technical skills Narrative Gifs JIMMY SAVILE :
Research Planning Narrative Gifs Narrative 2 Lens & Manipulation
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PLANNING & IDEAS
To the left is the front & back over of the zine in which I created using letterpress type. Ideas & concepts
Looking into the visual ideas through a sketchbook allows myself to generate a varied amount of ideas and cross examine my work into the most appropriate context. This enabled varied thought processes and identified a strong topic of ‘Cockney rhyming slang’.
Picking the right paper stock was important to communicate the right message to the target audience.
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EXPERIMENTATION
USING LETTERPRESS
Using hands on processes such as letterpress enabled me to develop my understanding of technical skills and further my typographic skills for this zine project.
Using digital software such as Illustrator enabled me to create digital versions opposed to just handmade.
TEST PRINTING
Incorrectly printing the zine pages above enabled me to take part in active failure in which was a learning curve in which enabled me to learn from my mistakes.
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EXECUTION OF PART ONE
Have a butchers
FOOD & DRINK - 1 TO 8 MONEY - 9 TO 16 THE HUMAN BODY - 17 TO 24
HAVE A BUTCHERS BY JAMES PENTLAND SPONSORED BY: COCKNEYRHYMINGSLANG.CO.UK ALL SLANG IN THIS BOOK IS REGISTERED TO THE BRITISH LIBRARY WEB ARCHIVE.
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This zine was a collection of 26 pages in total in which were all hand drawn in a style of pictionary. This enabled me to experiment with technologies and apply this knowledge to my work in which is effectively demonstrated on the left hand side.
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Above are two pages from ‘Have a Butchers’ (in slang terms)1. Ruby Murray & 23. North & South
FOOD & DRINK 1. RUBY MURRAY = CURRY 2. PIGS EAR = BEER 3. ROSY LEE = TEA 4. GOLD WATCH = SCOTCH 5. ITCHY TEETH = BEEF 6. POPPY RED = BREAD 7. FIREMAN SAM = JAM 8. ELMER FUDD = SPUD
MONEY 9. BANGER ‘N’ MASH = CASH 10. LADY GODIVA = A FIVER 11. A SCORE = TWENTY 12. A PONY = TWENTY FIVE 13. A BULLSEYE = FIFTY 14. A TON = ONE HUNDRED 15. A MONKEY = FIVE HUNDRED 16. A BAG OF SAND = A GRAND
THE HUMAN BODY 17. BOAT RACE = FACE 18. PLATES OF MEAT = FEET 19. MINCES PIES = EYES 20. SCOTCH EGGS = LEGS 21. HAMPSTEAD HEATH = TEETH 22. LOAF OF BREAD = HEAD 23. NORTH & SOUTH = MOUTH 24. FIREMAN’S HOSE = NOSE
HAVE A BUTCHERS BY JAMES PENTLAND 01
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Above are all the pages that were included within the zine project.
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SPONSORED BY: COCKNEYRHYMINGSLANG.CO.UK ALL SLANG IN THIS BOOK IS REGISTERED TO THE BRITISH LIBRARY WEB ARCHIVE.
The image on the right hand side was taken for Instagram to get my work out into a real life context.
HAVE A BUTCHERS BY JAMES PENTLAND FRIDAY 19/10/12 12:30-13:30 THE MARKET PLACE (NEW BUILDING) SPONSORED BY: COCKNEYRHYMINGSLANG.CO.UK ALL SLANG IN THIS BOOK IS REGISTERED TO THE BRITISH LIBRARY WEB ARCHIVE.
ADVERTISING THE ZINE
Using social networking and word of mouth allowed the use of sites
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PROPOSAL OF INTENTION ZINE PART 2 - PROPOSAL
The zine ‘Constant occupation leaves the third world torn’ is about the propaganda of contemporary and previous military interventions in third world countries and focuses on mocking presidents and governments in an illustrative way, which is drawn in a style also known as caricatures. This allows the viewer to perceive such a heavy topic in a more light and understanding way down to the fact that the style of drawings and the characters represented are much easier to understand than just reading an in-detailed text book that are usually found on this topic of discussion. The zine is also open to debate as it allows them to look at the political, social and ethical implications such a topic can bring on culture in today’s society. Click here for the full proposal
The images captured were used in Izzy’s zine in which enabled me to get a better grasp on her work.
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PLANNING & IDEAS
Above is a mind-map portraying my visual ideas of what was intended for this project.
Confirmation from Steve Nyman for authorisation.
Gener al Research
From creating a mind-map, using this allowed me to explore a thought process in which identifies many tangents of how the topic could be displayed within the redesign.
artist Research
Using Khail Bendib as inspiration for this redesign of the zine enabled me to look at his ideas on political views and apply it to the work in which informed me of making the zine humorous.
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EXECUTION OF PART TWO
PO-LITICAL
Introduction The design of ministerial boxes has changed little since the 1860s. Covered in red stained rams’ leather, it is embossed with the Royal Cypher and ministerial title. The 2 or 3 kg boxes are constructed of slow-grown pine, lined with lead and black satin and, unlike a briefcase, the lock is on the bottom, opposite the hinges and the handle, to guarantee that the box is locked before being carried. The colour red has remained the traditional covering of the boxes. The lead lining, which has been retained in modern boxes, was once meant to ensure that the box sank when thrown overboard in the event of capture. Also bomb-proof, they are designed to survive any catastrophe that may befall their owner. Production of the red boxes cost between £385 and £750. Between 2002 and 2007 the British Government spent £57,260 on new boxes. In 1998, a Whitehall initiative began to replace document boxes with an extensive intranet. Exceptions to the red colouring are those carried by the government whips, which are covered in black leather. Discreet black boxes are also available for ministers who need to travel by train Extact from: Wikipedia
Barack Obama
Rod Blagojevich
Year created: 2008 Artist: Steve Nyman
Jimmy Carter
Swine Flu
Year created: 2008 Artist: Steve Nyman
Sarah Palin
Year created: 2009 Artist: Steve Nyman
Arlen Specter
Year created: 2008 Artist: Steve Nyman
John Mccain
Year created: 2009 Artist: Steve Nyman
Icelandic Bankruptcy
Year created: 2009 Artist: Steve Nyman
Year created: 2009 Artist: Steve Nyman
FDR returns as BHO
Year created: 2009 Artist: Steve Nyman
Year created: 2009 Artist: Steve Nyman
Senator Ted Kennedy Year created: 2009 Artist: Steve Nyman
Sarah Palin
Year created: 2009 Artist: Steve Nyman
Senator Ted Kennedy Year created: 2009 Artist: Steve Nyman
Senator Ted Kennedy Year created: 2009 Artist: Steve Nyman
Comissioned by Steve Nyman
To the left are the two best pages in which use the processes of photo montage and illustration.
PO -LITCAL
Redesigning zine part two allowed myself as the designer to make the editorial decision to make the content more specific in which commissioning a professional illustrator (Steve Nyman) furthered my understanding of what my role was as a designer. Arlen Specter
Year created: 2009 Artist: Steve Nyman
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PROPOSAL IP PROPOSAL - SHOCK “Modern Shock art has always been a way of disturbing smug, complacent and hypocritical audiences” - R.Rawdon Wilson
Throughout this semester for independent practice I will be exploring the topic of ‘shock’ through detailed research and informed practice which will enable me to develop a better understanding of where I would position myself and my work within the industry of Graphic Design. From this, I will be trying to identify and broaden the existing styles that apply to the theme of ‘shock’ within the industry today and try to place myself in it by trying out new and exciting concepts which I intend to develop over this semester and may lead onto further development in future months. Existing artists such as ’Marcel Duchamp, Anthony-Noel Kelly, Marco Evaristti & Damien Hirst’ will be portrayed in my visual research as starting points of what I intend to do but may differentiate over time and development from studying this topic.
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Furthermore this topic will be driven by process in which will allow me to carry out many experiments through the medium of moving image and how this can be applied to create either a cause or effect or test the threshold’s of shock in society today.
MARCEL DU CH A MP
Artist Research
Using existing artists within the field of ‘shock’ allowed me to distinguish contemporary and historical designers and how they would relate back to the topic of my chosen study.
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STARTING POINT RAW BOLD
SHOCK ART BRANDING
EMERGING
DISCOURSE
MOTHER LONDON SHOWSTUDIO
FLASHING STRIKING
BLOOD
TALENT FUSE STEVEN KLEIN
PRESSURE MANIPULATE DISEASE ADVERTISING ADNORMAL TRANSFER DEATH GROSETQUE LIFE BEATS SATAN / RELIGION IMAGE SOCIAL NETWORK CROSS-OVERLAY GRIM MONTAGE FANTASY TRANSLATION CULTURE THE UNEXPECTED EDITING
Within the starting point of this unit, looking at different ways and exploring the definition of moving image enabled me to relate this to my work and apply it to both the history of moving image and the more contemporary nature of how moving image evolved.
SHOCK ART DEATH
MUSIC
MOVING IMAGE
MONTAGE
Sketchbook ideas
HASHING
Creating a visual mind map allowed a flowing thought of ideas and concepts.
TRANSLATION CULTURE
MANIPULATE
EXPLICT
EDITING THE UNEXPECTED
Choosing the themes allowed me to apply knowledge and compare and contrast the topic.
MOVING IMAGE
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RESEARCH
Above looking at the history of Oscar Pistorius enabled me to identify my practice in more depth. Video research
Researching Oscar Pistorius enabled to expand on relevant concepts that are already in place due to mass media avenues already taking hold of this content. Within this, the news was significant due to the rich source of data it provided.
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PLANNING
Selection of storyboards
Planning the storyboards out for the work created enabled me to apply and demonstrate my knowledge in order to create a varied amount of created ideas and visualised a thought process.
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Use of technical skills TECHNICAL PROCESSES
Using the appropriate software within the work allowed me to test out different and new processes in which offered the solution to transfer these skills effectively within the work.
Above are screen shots of a videos which can be seen on
To the left is screen-shots of the experiments made within Final Cut Pro.
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Narrative Research - girl chewing gum
Looking into narrative within moving image was important as it enabled me to distinguish between what flowed through film and what didn’t. John Smith’s work on narrative used titles and audio in which created a new narrative in which was my attention to do within the work. NARR ATIVE of video 1
To the right is a screen cap of John Smith’s piece - Girl Chewing Gum.
NARR ATIVE of video 3
Following the idea of John Smith’s piece cutting this down to a 14 second clip enabled me to create a short narrative within moving image.
Experimenting with the idea of video montage and using a well known audio track to create a new narrative was a great experiment.
Narrative of video 3 can be seen on YouTube: http://youtub.be/ GdpEXu76DYg
NARR ATIVE of video 2
Montaging the ideas of video together enabled use of technical skills in which progressed more experimental work.
Above are three screen shots of a videos which can be seen on Vimeo: http://vimeo.com/62594900
Above are three screen shots of a videos which can be seen on Vimeo: http://vimeo.com/62594903
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GIFS GIFS
Editing within Photoshop. process of making gifs
Using Gifs enabled me to accomplish application of new technical skills within the established theme of moving image. This was experimented within the software of Photoshop in which allowed effective skills to be demonstrated and portrayed through a visual medium.
GIFS Above are three gifs which are hyper linked when click here: jamespentland.gdnm.org/2013/03/13/ process-of-gif-making-the-product/
GIFS
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RESEARCH
Using real life contexts such as the Daily Mail showed the impact of mass media culture within the news.
video research
Looking into Jimmy Savile as a main theme allowed the identification of initial research within the theme of moving image. From this, viewing historical videos allowed relevant information to be portrayed within the pieces that were created.
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PLANNING
Selection of storyboards
Planning the storyboards out for the topic of Jimmy Savile allowed me to apply and demonstrate my knowledge throughout a thought process visualised by the initial sketches above.
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Narrative Research - 2 into 1
Looking at the idea of narrative through Gillian Wearing’s piece in which voices were switched over was an interesting idea in which I tried to replicate within the example seen below.
Jimmy savile - fast
This was an experiment in which allowed narrative to be fasten up as a test to see how much as a consumer that we consume.
Above is screen shots of a videos which can be seen on Vimeo: http://vimeo.com/62593052
Above are three screen shots of a videos which can be seen on Vimeo: http://vimeo.com/62594646
Gillian wearing - own version
Doing my own version on this take was an interesting take. This was down to the fact that the voice was taken from the Jimmy Savile footage.
Jimmy savile - reversed
This was an experiment in which allowed narrative to be roll reversed and portrays to a consumer a different perspective of seeing.
Above are three screen shots of a videos which can be seen on Vimeo: http://vimeo.com/62594645
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GIFS GIFS
Process of making gifs
Going through the process of making the GIF in Photoshop was learnt by a tutorial via YouTube. This enabled me to apply the application of knowledge and utilise it to my advantage within my work.
Editing within Photoshop to make the GIF.
GIFS Above are three gifs which are: jamespentland.gdnm.org/2013/03/14/making-processof-gifs-jimmy-savile/
GIFS
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Narrative 2 Research - Chelsea girls
Chelsea Girls was an experimental film directed by Andy Warhol. Within this, using the idea of spilt screen seen in the image on the right hand side relates to the idea of how narrative can be shown throughout moving image. spilt screen #3
Merging two videos together to create a new screen was a productive experiment in which taught me a lot about how to test this process.
Above are screen shots of a videos which can be seen on Vimeo: http://vimeo.com/62594642
Above are three screen shots of a videos which can be seen on Vimeo: http://vimeo.com/62594644
Above are three screen shots of a videos which can be seen on Vimeo: http://vimeo.com/62594643
spilt screen #1
Testing out the ideas in relation to the research on ‘Chelsea Girls’ enabled me to establish the right design through a testing process. Spilt screen #2
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LENS & MANIPULATION
manipul ation #1
manipluation #3
Using montage to create image manipulation was important to create a contrast of narratives.
Above is screen shots of a videos which can be seen on Vimeo: http://vimeo.com/62594902
manipluation #4
Above are screen shots of a videos which can be seen on Vimeo: http://vimeo.com/62594283
Slowing down the idea of montage through the lens and manipulating it expresses the idea of distortion through the lens.
Above are three screen shots of a videos which can be seen on Vimeo: http://vimeo.com/62593047
Above are three screen shots of a videos which can be seen on Vimeo: http://vimeo.com/62593046
Manipul ation #2
Looking at the semiotics within the montage of video 2, allows the audio to match with the video.
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EVALUATION
For the zines part one and two, I decided to pick the theme of ‘cockney rhyming slang’. This theme was meant to represent humour and was a very individual response to the brief that was created. From this, page layout was aesthetically considered to make sure the presentation was successful such as the terms of the cover in which used handmade processes such as letterpress and screen-printing in which enabled me to explore a broad depth of knowledge through the application of relevant application in which allowed me to progress with this and demonstrate this within ‘have a butchers’.
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However further developing the idea of independent practice enabled me to further develop the topic of ‘shock’ within moving image. Using moving image was not only a challenge but also allowed knowledge of contexts, processes and technologies to support my evidence.
From this, exploring the ideas of narrative and lens and manipulation within the main topics of Oscar Pistorius and Jimmy Savile allowed me to understand through application of knowledge through planning, ideas & generation and through many technical processes. The processes used within this body of work allowed me to experiment with a lot of different processes Exploring the redesign of the zine enabled me to thoroughly appraise another individuals zine within within one field of design in which enabled me to become confident within the field of videography. the class and clearly outline the plus and minus points of the publication design and my intentions Overall, time management for the whole of of indicating a design response. This allowed me to independent practice could be improved for progress with a strong graphic cover that worked the next year of study but learning from the well with the content and was influenced by red mistakes that were made and documenting the budget briefcase used in current society today. experiments within a body of work allowed me to realize that moving image is something that Furthermore, the editorial decision to use photo I would like to forward onto my 3rd year and montage and to commission a professional develop the topic of ‘shock’ much more due to illustrator (Steve Nyman) allowed me to further highlight my confidence within an editorial position exploring the idea thoroughly from this semester. and understanding what the brief fully intended to do as a role of a designer.
My intentions to extend this body of work during the next few months means that this will still be a continuing project in which has only been briefly explored through the notion of video montage and how mass media relations such as the news can affect how us as a consumer can simulate the ideas that are processed through a video in which will be divulged into more detail within the forthcoming future.
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BIBLIOGR APHY
VIDEO
John Smith - Girl Chewing Gum Gillian Wearing - 2 into 1 Andy Warhol - Chelsea Girls NEWS
BBC Daily Mail The Guardian BOOKS
Sensation : Young British Artists from the Saatchi Collection - Adam, Brooks. Shooting people : adventures in reality TV Brenton, Sam. Reality check: the business and art of producing reality TV - Essany, Michael. Simulacra and Simulation - Baudrillard, Jean Image, Music, Text, Barthes, Roland
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