MOBILE APP Sales Handbook The purpose of this guidebook is to provide concise, step-by-step directions on how to to follow guidelines, you will be able identify needs, satisfy delivery of those needs, and
Table of Contents
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MOBILE Sales Methodology
BENEFITS OVER FEATURES
for a business, and you'll
INSIDE, OUT
Emphasize targeting your immediate social circles, or By using this method, you will be able to see a larger
LET'S USE THE RIGHT BRAIN APPROACH... purchase decision making process, the best tactic is ways to inject emotional content into your sales
...BECAUSE EVERYONE LOVES TO HEAR A STORY! role of a salesman, but they generally trust their peers
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WHAT'S IN IT FOR ME?
of how mobile apps have improved similar
COMMUNICATE WITH YOUR PROSPECT Some decision makers may have preconceived opinions about the mobile app landscape and value, and you will need to listen to
ASK FOR THE SALE
Finally, it's important to a crucial step and many sales can be lost because the step is
MOBILE SALES METHODOLOGY
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MOBILE SALES Life-cycle Examining the sales process for mobile app sales is a very useful tool in maximizing your
ACQUISITION clients grow, a majority of your time will be spent managing and maintaining your customers
INSTALLATION The installation of the mobile app to your client is the second stage of the app sales life-
USAGE
RENEWAL
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MOBILE SALES Life-cycle
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MOBILE SALES LIFE-CYCLE
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Three MOBILE APP Qualifying Questions
QUESTION #1 DOES YOUR BUSINESS CURRENTLY HAVE A MOBILE APP OR WEBSITE OPTIMIZED FOR MOBILE DEVICES? internet search for their business will show you if they have a mobile app, a mobile
QUESTION #2 WOULD A MOBILE APP PROVIDE TANGIBLE AND SIGNIFICANT BENEFIT TO THE ORGANIZATION? not only to your customer, business has limited potential business expansion in the mobile web space, then you have a greater advantage moving on to your
QUESTION #3 DOES THE BUSINESS HAVE THE FINANCIAL CAPABILITIES TO ACQUIRE THE SERVICE?
you begin
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9 Pitch Ideas 1 SHOW THEM AN ALREADY BUILT EXAMPLE APP desired industry, show the potential client an app that would be similar in nature to theirs
2 CREATE A CUSTOMIZED APP DEMO FOR A CLIENT IN 15 MINUTES for the number of
3 PUSHING PUSH NOTES For a restaurant
4 EDUCATE ON THE GROWING MOBILE INDUSTRY WITH STATISTICS
5 SHOW THEM THE CMS
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6 COUPONS, COUPONS, COUPONS No matter what the business, coupons are not
7 HELP THEM MARKET THEIR APP client
8 EXPLAIN HOW MUCH MONEY THEY ARE SAVING DEVELOPING AN APP WITH YOUR COMPANY business know that your mobile app service is but a mere fraction of the price of a
9 BE FLEXIBLE WITH YOUR PRICING
PITCH IDEAS
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Common Objections to MOBILE APPS or
unprepared to spend money on something that is not explicitly demonstrating
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SMALL BUSINESS CRM , providing
HOW DOES SMALL BUSINESS CRM WORK? We organize local leads by industry and then narrow them down based on numerous optional
an appointment scheduling calendar, a powerful metrics dashboard, team collaboration ability, and an iPhone app to These marketing materials are provided for free in your
SMALL BUSINESS CRM
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MOBILE APP
This is a programing language that is used to create apps within a
The area in which customers upload and then also download
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TARGET Verticals There are a wide variety of business and organizational categories that could take advantage
MOBILE APP Sales Conclusion to small businesses can be a daunting task, but with the right drive and focus, you will have a
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