Phoenix style guide

The Phoenix School Cambridge MMX

The Phoenix School Cambridge MMX

Theguide Phoenix School Corporate style

Cambridge

The Phoenix School Cambridge MMX

Independent Pre-Prep for children aged 3 to 11 years

MMX

MMX

MMX

The Phoenix School

The Phoenix School

The Phoenix School

Cambridge

Cambridge

Cambridge

Phoenix logo

d

The The

MMX

eC g a id

m br

m br

MMX

MMX

m b ri d g

e

e

The Th e

The

a m b ri d g

m b ri d g

e

oenix Sc oenix h Sc P Ph

The

The

The

e g id C

MMX

ol l ho hoo

ol ho

Ca

MMX

m br

eC idg a

oenix Sc hoenix Sc h P P

ol ho

oenix Sc hoenix Sc h P P

MMX

ol ho

ol l ho hoo

ol ho

b ri n i x e o Sc oenix S h P c Ph

Ca

The

ge

e m b r i d g C a MMX g e m b ri d MMX

The The

m

Ca

The

The

The

The Th e

MMX

e

ool ool

m b ri d g

ch

m b ri d

g eC a

MMX

Ca

ch

MMX

Ca

ool ool

Ca

m b ri d

ge

ch

Ca

MMX

ool hool c

ch

oeni x S hoeni x S h P P

oenix S oenix h P S Ph oenix S hoenix S h P P

ch

oeni x S h P

ool hool c

It encompasses the essence of the Phoenix branding (school name and colours) and can be used to express ownership when applied to a variety of applications.

P

hoeni x S

ch

The Phoenix roundel is a high impact device which can be used when space is at a premium.

Phoenix logo This can be used as the signature logo for the Phoenix School.

It expresses our core values and ethos. It should be applied to outward facing and externally produced publications when space is not an issue.

The school name is bold and the place name is roman.

MMX MMX

The Phoenix School Cambridge The Phoenix School Cambridge The Phoenix School Cambridge

MMX

MMX MMX

The Phoenix School Cambridge The Phoenix School Cambridge The Phoenix School Cambridge

MMX

The Phoenix School Cambridge The Phoenix School Cambridge The Phoenix School Cambridge

MMX MMX

The Phoenix School Cambridge The Phoenix School Cambridge Independent Pre-PrepSchool for children aged 3 to 11 years The Phoenix Cambridge

Phoenix logo The signature logo has also been adapted to work with a reduced MMX horizontal footprint and is also available in a range of variations.

The Phoenix School Cambridge

The Phoenix School Cambridge MMX

MMX

MMX

MMX

The Phoenix SchoolSchool The Phoen The Phoenix SchoolSchool The Phoenix The The Phoenix

Independent Pre-Prep for children aged 3 to 11 years Cambridge Cambridge Cambridge Cambridge ½

½

MMX

MMX

MMX

The Phoenix School

The Phoenix School

The Phoenix School

Cambridge

MM

Cambridge

Cambridge

Camb

Phoenix logo Exclusion zone

Ca

m b ri d g

The

The

oenix S

MMX

e m b ri d g

m b ri d g

e

oenix Sc Ph

The

The

MMX

ol ho

Ca

MMX

ol ho

X

oenix Sc Ph

ool

ool

Ca

Ph

ch

oeni x S Ph

ch

To ensure prominence and legibility, the signature logo is always surrounded by a minimum area of clear space which remains free of other elements, such as type and imagery.

X

e

X

The Phoenix School Cambridge MMX

X

The Phoenix School Cambridge MMX

Phoenix logo

The Phoenix School Cambridge MMX

Strap line Occasionally it is necessary to define our brand to a wider audience instantly, often when space is limited. This strap line can be added to the signature logo when required.

The Phoenix School Cambridge

The Phoenix School Cambridge MMX

Independent Pre-Prep for children aged 3 to 11 years

MMX

MMX

MMX

The Phoenix School

The Phoenix School

The Phoenix School

Cambridge

½

Cambridge

Cambridge

Phoenix logo Colours

Pantone: 130 PC CMYK: 0.30.100.0 RGB: 253.184.19 Web colour: fdb916

The Pantone: 2728 PC CMYK: 96.69.0.0 RGB: 0.92.171 Web colour: 005cab

Ca

ool

These are required on all communications and electronic media and cannot be manipulated.

P

n e i x o h S

ch

Our school should be easily recognisable by this swatch of colours.

MMX

m b ri d

e g

Phoenix stationary MMX

Like any organisation, it is necessary to maintain a clear message, especially within personal correspondence.

The Phoenix School Cambridge

Independent Pre-Prep for

children aged 3 to 11 yea

rs

MMX

The Phoenix School Cambridge

www.thephoenixschoo l.co.

uk

The adoption of Phoenix stationary is a key step toward this.

Willingham House, Chu

Phoenix Cambridge Foun

rch Street, Willingham,

dation, a not for profit

Independent Pre-Prep for Willingham House, Chu

Cambridge, CB24 5HT

company registered in

children aged 3 to 11 yea

rs

rch Street, Willingham,

Cambridge, CB24 5HT www.thephoenixschool.c o.uk dation, a not for profit company registered in England and Wales No:

Phoenix Cambridge Foun

7237799

with compliments

England and Wales No:

7237799

Phoenix fonts The Palatino font family is our corporate font. It can be used in the four different weights and styles where appropriate.

Linotype or Book Antiqua are virtually the same and available on PC’s.

Palatino/Linotype: Roman Italic Bold Bold italic Book Antiqua: Roman Italic Bold Bold italic