JIUN-I CHEN Portfolio 2012-2016
CONT
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2016.4 Brand Cooperation Taipei Taipei
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2016.3 Hybrid Workshop
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2016.1 Su Shi – Lyrics to Remembering Your Charm (Remembrance of the Tale of the Crimson Cliff)
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2015.6 Brand Planning JC (Jiun-I Chen)
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2015.3 City Imprisonment
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2014.11 Uniform Design
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ENTS
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2014.10 Detail Design
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2014.6 M. C. Escher
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2014.5 Rain
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2014.1 Coral Bleaching
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2013.12 Water
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2012.9 - 2013.6 Design Fundmental
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2016.4 Brand Cooperation Taipei Taipei 2016/17 AW Ready - to - wear Plan Design Pattern making Production
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Enya Lian Jamie Chen Shi Ding, Jamie Chen Iris Kuo, Yun Ling Chu
It is a city with busy, vibrant, and full of dreams. Is is new, but also old. It is fast, but also slow. '"Taipei ", including fashion and outdoor living. From the city to the suburbs, from your home to the company, from indoor to outdoor, from work to travel. 25 to 40 years old, with our own unique taste. The upstart class of urban men and women, who loves the outdoor life.
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Color
Urban Look : H-line, loose Athleisure : Hooded, function Chinese Song Dynasty : Round neck, shouder to sleeves Outdoor ......
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Fashion sketch & Fabric
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Pattern making, use muslin for sample
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2016.3 Hybrid Workshop
I mixed the line of Dior new look shape with Ath-leisure in detail. I want the cloth not only for leisure, but also for working.
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Fabric & Color
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The skirt width of the sapmle is too small. Neck needs a cutting line, make people easy activities. Longer sleeves.
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2016.1 Su Shi – Lyrics to Remembering Your Charm (Remembrance of the Tale of the Crimson Cliff)
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The great gushing Yangtze with piling waves flows towards the east, Away it carries gallant souls of the remote bygone days. The ancient fort on the west is said to be The Crimson Cliff, where Zhou of the Three Kingdoms era Wei's navy defeated. Stones were hurled into the sky indiscriminatingly, Mighty waves must have crushed onto shores hurling high snow-like foam. The river and mountains today's landscapes paint, Where once there were many courageous and heroic men. Picture Zhou in his prime, Dressed in plain clothes together with his young bride, gallant he must have been. Topped with a silk crest, he held in his hand a fan of feathers, With humour he helped see to That the masts and sculls of Wei's navy go up in smoke and ashes turn into. My mind wanders in the history vested hither, My sentimentality no doubt has caused my early grey. Life is a dream, Allow me to libate a drink to the river, the moon and its reflection.
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Mood of the Time Fast paced, Science and technology, Neutral Environmental Changes, Spread rapidly, Times change
Trend analyze
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Chinese painting
Personal creative universe keywords Simple, Neutral and soft, Vicissitudes, East, Elegant, Free and easy, Sad, Sigh
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Detail
Color & Print
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Preliminary form of this theme
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Moodboard
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COLORS
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Fabric Experiment
Digital printing, Spray painting, Sewing......
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Quick sketch & Final illustration
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Select the right fabric to match colors
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Experiment sewing fabric the final form
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Draping, thinking, and change the silhouette. Use spray paint on fabric.
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Testing the color for the best one, I chose the last one.
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Make a sample, match the best colors. The top insides is a vest, using to fix to the body.
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Process of sample...... Pattern making, draping, sewing.
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Draping the silhouette and testing fabric. Modify the loose part of the sample, use the experiment fabric and digital printing.
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Pattern making and draping the silhouette, make the sample.Use spray paint on fabric.
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The mighty Yangtze River, the East passed away into the sea. How better poured drunk in riverside scenery with moon.........
Red represent to dream. when the dream broken, felling inner t Disheartened, breeze hit, darkness faded, remained frank and nuttin With fabric such as silk, satin reflects Sushi unwilling to medioc combined with modern fabrics and fashion there will be a Chinese-st
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w many heroes monuments, buried in the flood era. Life is a dream, it is
tangle. Dialogue with tight, loose ,and creases between clothing. ness. crity. Different from other people using cotton, I choose silk, satin tyle retro elegance.
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2015.6 Brand Planning JC (Jiun-I Chen)
Brand concept Clothes are emphasized on unique, irreplaceable nature, comfortable and neat, derived from personal style of the designer to compete with fast fashion brands. Target on single career women with age of 28-35. The J and C share the same side reveal the brand concept of simple, unique, neat and personalized line design.
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Target Customer Living Annual income Gender Age Taste Class Personality
Living individually in a small suite with convenient transportation. 700000-800000 (NT) Female 25-35 adult, single career Like simple and neat clothes, such as some designer brands: with irreplaceable clean and unique. Moderate Single, who chases fashion and beauty salons and is willing to spend money on it.
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Brand competitors I make a market reaserching and questionnaire to find out brand competitors, and also to know what type of brand do people need.
3.1 Phillip Lim is a Chinese-American designer Lin Neng-ping (Phillip Lim) and his partner Wen Zhou Xuan brand founded in 2005, Cloth style : confident chic, with modern, yet feminine clothing PRICE$
CLOTH $9000 COAT DRESS $20000
Taiwan fashion designer Stephanie Dou puts and Zhang Li Yujing brand established by Brand style: city, modern, minimalist design concept PRICE$
CLOTH $4000 COAT DRESS $12000
ZARA is the famous Spanish brand Dast-fashion brand Brand style: reasonable price to buy seasonal fashion style, simple will, retro romantic, diverse style PRICE$ CLOTH $1000 COAT DRESS $4000 Mango is a Spanish international fashion design company Clothes are divided into four series: Dressy work series, Casual leisure series, Sporty sports series, Evening Dinner Series Price positioning and high age-targeted than ZARAbrand Style : Stylish, modern, with a will feel PRICE$
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CLOTH $2000 COAT DRESS $8000
Strength
Weakness
1. designer brands have a unique personal style 2. The unique design, other luxury brands can not be replaced 3. simple and neat tailoring neutral design 4. Casual Formal both 5. Online sales
1. The style may be more unified, unlike some brands have a variety of styles compound 2. Now Internet Clothing industry developed, relatively high unit price, customer acceptance may not be good
TO SOLVE PROBLEM 1. advertising increased brand awareness 2. For customers to understand the characteristics and advantage of the brand 3. shops can be set in a variety of style shops 4. High-quality, multi-mix of a single product Opportunity
Threat
1.The price compared to other designer brands are cheaper 2.The questionnaire access, people much prefer simple and neat, motion design 3.Now like high texture, the version on the market design changes 4. About half of the public clothesout rate is low, you may prefer high texture clothing
1.Under the threat of fast fashion, may be affected 2.As the brand known product is not high enough, it may give priority to customers other brands 3.About half of the public clothes-out rate is high, you may prefer cheap clothing
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Position
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Shop Nanjing East Road, Section 2, Taipei in the mountains Rent $ 100,000 / month Deposit two months Floor count 34.34 Floor Floor 1F / 6F
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Taipei unified Hankyu Department Store Taipei Zhongxiao East Luwu Duan 8 Choose A22 or A21
Promotion The layout for the major fashion magazines such as: Vogue, Marie Claire, etc. Shooting the image of the video FB established professional fans advertising posters
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JC (JIUN-I CHEN)
Cell Phone 0988620133
Address 台北市中山區南京東路二段
JIUN-I CHEN
Unique, irreplaceable nature, comfortable and neat
JIUN-I CHEN
64
E-mail w24484@yahoo.com.tw
Designer
JIUN-I CHEN
Clothes are emphasized on unique, irreplaceable nature, comfortable and neat, derived from personal style of the designer to compete with fast fashion brands. Target on single career women with age of 28-35.
Tag Design
Label & Business Card Design JIUN-I CHEN
MADE IN TAIWAN
JIUN-I CHEN
JIUN-I CHEN
JIUN-I CHEN
Pacage Design
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The basic plan annual MD Beginning
Expand the SHOP contents
Women
Approach to product design
Neutral, work, leisure
Season
SSAW
Goods category The main commodity
Tops
45%
Coattn
25%
Auxiliary merchandise
bags, shoes
15%
Related Products
Men
15%
Composition ratio SS 55%
The main commodity
W O TOPS M E COAT N
(SS)1600-6000NT (AW)3000-8000NT
Auxiliary merchandise
bags, shoes
3000-8000NT
Related Products
M TOPS E N COAT
5000-10000NT
SIZE
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AW 45%
32,34,36
(SS)5000-12000NT (AW)6000-15000NT
7000-17000NT
Lucid Dreaming 2016 S/S Ready-to-wear We dream of Armageddon Extreme weather To kill us NOW With the progress of science and technology changing times, causing the growing problem of global warming We had predicted the end of the world if it is being staged Overture Unpredictable weather disasters in our behind to kill us As the sun slowly die down
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2016 S/S SEASON
Early days – Feb. Mar. April
Dreams as early themes, dream hazy mystery, pink color, to have very clear now dream of dreams, as if reality. Main color
PANTONE P1-1C
PANTONE P169-2C
PANTONE BLACK CP
PANTONE 1859CP
PANTONE P37-16U
PANTONE P10-4U
PANTONE P1-8U
Match colors
PANTONE P34-13U
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Main Product
Coat, Tops, Pants, Skirt
Auxiliary Product
Bages, Shoes
Associate Product
Men (Tops, Coat)
PANTONE 7453CP
Last period – May. Jun. July.
Rain as last period themes, abnormal climate, end of the world, summer rains abnormal ....... Alert us apocalyptic. Main color
PANTONE P1-1C
PANTONE P169-2C
PANTONE P170-2U
PANTONE P37-16U
PANTONE P1-8U
PANTONE 183CP
PANTONE 400CP
Match colors
PANTONE P1-1C
PANTONE 403CP
PANTONE BLACK CP
Main Product
Raincoat, Tops, Pants, Skirt, Coat
Auxiliary Product
Bages, Shoes
Associate Product
Men (Tops, Coat)
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The early days period collection in 2016 s/s.
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Fashion Technical Drawing
The last period collection in 2016 s/s.
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2015.3 City Imprisonment We always envy to live in foreign country You thought that life would be beautiful, but real life is not Life in America : racial discrimination, language, and cultural barriers Unfamiliar people and things This Desirable city life But with some lonely Such as youth working abroad alone Can not escape in this gradually indifferent and ever-changing city
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Mood board, image of city imprisonment.
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Fashion sketch & Maleup hair
Detail image
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The process of making clothes
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3.8.2015
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Fashion Week
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2014.11 Uniform Design
春水堂 人文茶館
Spring House is a warm and literate Yin tea space 1983 Spring House break with traditional tea business Get rid of the concept of regional In the Song Dynasty teahouse concept The continuation of China's history of tea China is a nation of tea Far more than in the Millennium Developed a tea culture tea But centuries It has been just the older people's lives and distraction So, Spring House wants to develop tea worldwide
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春水
人文
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水堂
文茶館
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窺 。 隙
2014.10 Detail Design
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2014.6 M. C. Escher
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2014.5 Rain
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2014.1 Coral Bleaching
The silence of the sea I was a colorful presence When humans addicted to greed game I became the scapegoat Only white By the most silent way to grief sad Playing our own requiem
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Experiment material to simulate the shape of coral, the use of chemical oxidation-reduction reaction to mimic the effect of coral bleaching.
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2013.12 Water
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2013.6 Design Fundmental - Aboriginal Culture
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2013.5 Design Fundmental - Reborn
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2012.10 - 2013.1 Design Fundmental - Body Discribation - lonely, finding, desiring
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All of the world flying, but I I carried my luggage Faced with unfamiliar people and things I did not understand the speech Everything is from zero I thought my life should be as same as the past Side filled with laughter Someone to share emotions but Reality is always cruel I have to adapt A person Then grow
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