GLOBAL HEADQUARTERS / Conceptual Design 02.08.2016
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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The modern day farmer is everything you think they should be: dedicated, hard working, noble and rooted in family. However, they are also sophisticated, smart, innovative businessmen/women that are the proud owners of one of this country’s most prized institutions… The Dairy Farmers of America.
branding strategy To develop an exciting environment where farmers and executives alike can feel educated, inspired and connected. To educate them on the long journey milk takes to get from the farmer’s land to the kitchen table. To inspire them by reinforcing the key values and forward-thinking vision of the organization. To connect them through a shared love of milk and help to grow that relationship and expand upon it.
SPATIAL EXPERIENCE spatial experience
EN
TR M AN AI CEN
N Welcome . Brand Intro . Educational Community . Social Cultural . Business Development . Motivational
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
WELCOME AREA
COMMUNITY . COMMON AREAS
MOTIVATIONAL . PROFESSIONAL
This is the front porch. • Intro to all visitors. • Needs to be fun, brand sophisticated. • Message broad, yet engaging. • Campaign Heavy
This area is about coming together. • Casual atmosphere. • Message about culture. • Lighter about focus, more about the details of business. • Campaign Medium Light
• Message fun but traditional • Different parts of company; educational but more “insider”. • Detail heavy
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SPACE ALLOCATION space allocation
LEVEL 2
LEVEL 1
LEVEL 3
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
ARCHITECTURAL FORM
BRANDING (WHAT’S YOUR MILK STORY)
• Lobby Area; Fluidity Wall & Desk • Milk Bar Area
• • • •
Interactive Area; Storytelling & Technology Experience Emotional Connection to DFA Brand Communicate Farm to Fork Message Product Education
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VERTICAL CIRCULATION vertical circulation Educational Circulation EducationalMessage Message/ Brand / Brandin inVertical Vertical Circulation
LEVEL 3
EXECUTIVE Vision & Strategy
LEVEL 2
DFA STAFF/FARMER OWNER Process & Growth
LEVEL 1
VISITORS Entertain & Educate
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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hok paint finishes Sherwin Williams Paint Swatches
HOK PAINT FINISHES
GLOBAL HEADQUARTERS
AURA WHITE R: 222 G: 226 B: 228 Hex Value: #dee2e4
PUSSYWILLOW R: 178 G: 173 B: 164 Hex Value: #b2ada4
DOVETAIL R: 144 G: 138 B: 131 Hex Value: #908a83
SHOW STOPPER R: 164 G: 46 B: 55 Hex Value: #a42e37
OFFBEAT GREEN R: 156 G: 139 B: 31 Hex Value: #9c8b1f
MAJOR BLUE R: 40 G: 158 B: 196 Hex Value: #289ec4
IRON ORE R: 67 G: 67 B: 65 Hex Value: #434341
HUMOUROUS GREEN R: 198 G: 184 B: 54 Hex Value: #c6b836
SUNFLOWER R: 227 G: 154 B: 51 Hex Value: #e39a33
FORM & BRANDING
02.08.16
GRIZZLE GRAY R: 99 G: 101 B: 98 Hex Value: #636562
DANUBE R: 35 G: 119 B: 162 Hex Value: #2377a2
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reference imagery Preliminary Concept Selected Imagery
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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visual communication Farm to Table and Product imagery
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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lobby wall sculpture Welcome Area
Sophisticated Expression
The vertical expression is based on complex layers intertwining at the x and y-axis. The fluid form is configured of milk gloss material that is adjoined to a glass wall.
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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lobby reception desk Welcome Area
Lobby Desk
The fluid form is similar in approach as the vertical expression. The desk formation uses varying layers of milk gloss material and matte material at the desk base.
FRONT ELEVATION
PERSPECTIVE VIEW
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
FRONT ELEVATION
PLAN
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concept 1
fresh moder n This concept is based on farm to table and product representation. Each branded area illustrates products that have been repurposed by dairy farmer owners. (i.e. reclaimed barn wood wall was provided by Weber Farms.) The concept intent establishes a fresh, modern atmosphere, exemplified through a tone on tone approach complimented by simple color blocking.
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 1 Style Board
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 1 Attributes
Word List:
Color Palette:
authentic refined cool
Textures/Materials:
Typography: DIN
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*() DIN SCHRIFT
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 1 Vertical Brand Story
LEVEL 3 LEVEL 2 LEVEL 1
COLOR BRANDED VERTICAL LEVELS
Each floor is color branded based on DFA’s primary brand palette.
EXAMPLE TREATMENT
One example of how this is transformed into the vertical space is the tone on tone dimensional letterform has a color edge treatment; Level 1 is blue, Level 2 is red, and Level 3 is white.
DFA White
Level 3 symbolizes white, which
LEVEL 3
represents the end product
DFA Red at common spaces Level 2 denotes red, which is signified by the
LEVEL 2
red dairy barn (where milking process occurs)
DFA Blue at public spaces Level 1 represents blue, symbolizes sun-up
LEVEL 1
GLOBAL HEADQUARTERS
to sundown work ethic of the dairy farmer
FORM & BRANDING
02.08.16
LEVEL 1
LEVEL 2
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LEVEL 3
concept 1 Welcome Area
Lobby Interactive Wall
This interactive screen that allows users to share their whole milk story. The intent is to map their story and region location to help connect the DFA community. Also shown is a milk gloss panel system complimented with a bold typography application.
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 1 Welcome Area
Lobby Interactive Wall
Storytelling and technology provide leverage to enhance the experience for general public and employees.
Milk gloss panel system
WHOLE
User Testimonial Area Interactive Screen Aluminum frame system, Symbolizes the milk process, bulk tank.
MILK STO RY
NOTHING BUT THE MILK
INFO PANEL
R e cy cle d m ilk c a p s d o n a t e d by
W E B E R DA I RY FA R M
Dairy Farmer Owner Repurpose Program The products are recycled and repurposed within the new branded space.
Dimensional letterforms made from recycled milk caps Tone on tone with DFA blue edge finish
Aluminum wall base to match frame system
Minimal monotone graphic applied to panel system
01 Elevation SCALE: NTS
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 1 Community . Common Area
Milk Bar Area
This minimal design approach includes oversized letterforms and display shelves to highlight DFA brands and products. The product is shelved in recessed display niche with reclaimed barn wood finish.
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 1 Community . Common Area
Milk Bar Area
Exemplified are two different design concepts. FiguredFigured cut outcut letters, out letters, stainless stainless finish finish Dimenionsal Dimenionsal tone one tone tone onemessaging tone messaging and brand and logos brand applied logos applied to surface. to surface. Connects Connects with milk with storage milk storage silos/tanks silos/tanks at the milk at the bar. milk bar.
Tone on Tone tone, ondimensional tone, dimensional letterform, letterform, halo-lithalo-lit
Custom Custom shelving shelving to symbolize to symbolize milk formation milk formation
THETHE KEMPS KEMPS LIVELIVE REALREAL FARMS FARMS GUIDA’S GUIDA’S DAIRY DAIRY DEANS DEANS DAIRY DAIRY BORDEN BORDEN CALIFORNIA CALIFORNIA GOLD GOLD
R e cla im e d ba r nRwo e cla o dimfro e dmba : r n wo o d fro m :
WEBER DAIRY WEBERFARM DAIRY FARM
0101
Elevation Elevation SCALE: SCALE: NTS NTS
GLOBAL HEADQUARTERS
Dairy Farmer Dairy Farmer OwnerOwner Repurpose Repurpose Program Program Recessed Recessed display,display, reclaimed reclaimed Reclaimed Reclaimed wood repurposed, wood repurposed, provided provided wood finish woodto finish match to match existingexisting from Weber from Weber Dairy Farm Dairy Farm
FORM & BRANDING
02.08.16
Elevation Elevation alternate alternate 0202 SCALE: SCALE: NTS NTS
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concept 1 Motivational . Professional
Conference Room
Employed cow branding iron to convey DFA’s six core values on reclaimed wood wall. The branded wall is joined by dimensional wood panel system. The wood panel system is interchangeable and allows for flexible messaging in the space. Also, the reclaimed wood was provided by Weber Dairy Farms.
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 1 Motivational . Professional
02 Plan
Recessed LED lights
Dimensional wood panel system
SCALE: NTS
Wood header, with recessed LED lights
Reclaimed Barn Wood, Provided by Weber Dairy Farms
Changeable and flexible messaging
Dimensional wood panel system W E L C O M E FA R M E R OW N E R Reclaimed b arn wood from
Branded iron applied to wood surface.
WEBER DAIRY FARM
D FA VA LUES
01 Elevation SCALE: NTS
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 1 Motivational . Professional
Level 2 Lounge Area
This space exemplifies timeless framed imagery that conveys the farm to table methodology. Dimensional tone on tone letterforms conveys messaging for the space. (Shown is just a placeholder.) Dimensional grass form helps the user connect to the pasture farm life. The grass symbolizes the dairy cattle grazing in a field.
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 1
2” thick letterforms, white matte finish with PMS1795 edge treatment
Motivational . Professional
DFA messaging as background, minimal tone on tone
DFA IS A MILK MARKETING COOPERATIVE AND DAIRY FOODS PROCESSOR DEDICATED TO DELIVERING VALUE TO MEMBERS THROUGH SECURE MARKETS, COMPETITIVE PRICING AND INCREASING VALUE THROUGHOUT THE ENTIRE DAIRY CHAIN. DFA IS A MILK MARKETING COOPERATIVE AND DAIRY FOODS PROCESSOR DEDICATED TO DELIVERING
Level 2 Lounge Area
VALUE TO MEMBERS THROUGH SECURE MARKETS, COMPETITIVE PRICING AND INCREASING VALUE THROUGHOUT THE
Exemplified are two different design concepts.
ENTIRE DAIRY CHAIN. DFA IS A MILK MARKETING COOPERATIVE AND DAIRY FOODS PROCESSOR DEDICATED TO
DFA FARMER
DELIVERING VALUE TO MEMBERS THROUGH SECURE MARKETS, COMPETITIVE PRICING AND INCREASING VALUE THROUGHOUT THE ENTIRE DAIRY CHAIN. DFA IS A MILK MARKETING COOPERATIVE AND DAIRY FOODS PROCESSOR DEDICATED TO DELIVERING VALUE TO MEMBERS THROUGH SECURE MARKETS, COMPETITIVE PRICING AND INCREASING VALUE THROUGHOUT THE ENTIRE DAIRY CHAIN.DFA IS A MILK MARKETING COOPERATIVE AND DAIRY FOODS PROCESSOR DEDICATED TO DELIVERING VALUE TO MEMBERS THROUGH SECURE MARKETS, COMPETITIVE PRICING AND INCREASING VALUE THROUGHOUT THE ENTIRE DAIRY CHAIN.DFA IS A MILK MARKETING COOPERATIVE AND DAIRY FOODS PROCESSOR DEDICATED TO DELIVERING VALUE TO MEMBERS THROUGH SECURE MARKETS, COMPETITIVE PRICING AND INCREASING VALUE THROUGHOUT THE ENTIRE DAIRY CHAIN.
02 Elevation alternate SCALE: NTS
FCO letterforms, Tone on tone with DFA brand red edge finish
Simplistic tone on tone framing system, Imagery conveys farmer owner and dairy process, TYP
DFA FARMER
01 Elevation
Dimensional, layered grass form
SCALE: NTS
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 1 Motivational . Professional
Level 3 Lounge Area
Dimensional messaging forms layered with acrylic panel system. Vinyl messaging applied to acrylic surface. Please note, placeholder messaging shown.
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 1 Motivational . Professional
Level 3 Lounge Area
This design approach exemplified dimensional messaging as the background and layered acrylic panel. However, the design could also be a wall graphic without the layering of materials.
Farm to tablemessaging as background, minimal tone on tone
LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT, SED DO EIUSMOD TEMPOR INCIDIDUNT UT LABORE ET DOLORE MAGNA ALIQUA. UT ENIM AD MINIM VENIAM, QUIS NOSTRUD EXERCITATION ULLAMCO LABORIS NISI UT ALIQUIP
FARM
Color blocking acrylic panel system, white vinyl messaging applied to surface
TO TABLE
EX EA COMMODO CONSEQUAT. DUIS AUTE IRURE DOLOR IN Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do REPREHENDERIT IN VOLUPTATE VELIT ESSE CILLUM DOLORE eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad EU FUGIAT NULLA PARIATUR. EXCEPTEUR SINT OCCAECAT minim veniam, quis nostrud ullamco laboris nisi ut CUPIDATAT NON PROIDENT, SUNT IN exercitation CULPA QUI OFFICIA DESERUNT MOLLIT ANIM ID EST Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
01 Elevation SCALE: NTS
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 1 Brand Family
LIVE REAL FARMS KEMPS
WHOLE
DEANS DAIRY GUIDA’S DAIRY CALIFORNIA GOLD BORDEN
W E L C O M E FA R M E R O W N E R R ecl ai med b ar n wood from
W E BE R DAI RY FARM
MIL K STORY
Reclaimed barn wood from:
WEBER DAIRY FARM
NOTHING BUT THE MILK
INFO PANEL
DFA VAL U E S
Lobby Interactive Wall
Milk Bar Area
LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT, SED DO EIUSMOD TEMPOR INCIDIDUNT UT LABORE ET DOLORE MAGNA ALIQUA. UT ENIM AD MINIM VENIAM, QUIS
FARM
DFA FARMER
NOSTRUD EXERCITATION ULLAMCO LABORIS NISI UT ALIQUIP EX EA COMMODO CONSEQUAT. DUIS AUTE IRURE DOLOR IN Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do REPREHENDERIT IN VOLUPTATE VELIT ESSE CILLUM DOLORE eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad EU FUGIAT NULLA PARIATUR. EXCEPTEUR SINT OCCAECAT minim veniam, quis nostrud exercitation ullamco laboris nisi ut CUPIDATAT NON PROIDENT, SUNT IN CULPA QUI OFFICIA DESERUNT MOLLIT ANIM ID EST Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
TO TABLE
Level 2 Lounge Area
GLOBAL HEADQUARTERS
Conference Area
Level 3 Lounge Area
FORM & BRANDING
02.08.16
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concept 2
a milk story Capturing the beauty of milk through its various states of fluidity. Whether it be static, splashing or in full stream, the form will take on a larger than life scale. This concept will help to bridge the beauty and dimension of the lobby sculpture by incorporating it into the branding. The forms will be displayed in a design system that will also exhibit other textures and materials to help tell the story of milk.
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 2 Style Board
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 2 Attributes
Word List:
Color Palette:
contemporary playful dynamic approachable
Textures/Materials:
Typography:
Helvetica Neue abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 2 Welcome Area
Lobby Interactive Wall
At a glance this wall will appear to be a cascading wall made up of thousands of bubbles, by further interaction you become aware that they are not just bubbles, they are all unique profiles of DFA affiliates. Like a bubble, not everyone is the same. This is the DFA social network.
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 2 Welcome Area
Lobby Interactive Wall
the story of milk
01 Elevation
Walnut Wood Wall
Inset Touch Screen
SCALE: NTS
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 2 Community . Common Area
Milk Bar Area
This space utilizes the overarching theme of a modular grid system. Through the many components it tells a story of the industry through material, products and the beauty of milk.
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 2 Community . Common Area
Milk Bar Area bubble cluster chandelier
Raised Dimensional Letters
Dimensional textured wall
01 Elevation
Walnut Inlay
Inset LED strip lighting
SCALE: NTS
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 2 Motivational . Professional
Conference Room
The large walnut wall juxtaposes the modern type treatment and color blocking of the glass panel. The inset lights give a modern spin to the natural raw wood.
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 2 Motivational . Professional
Conference Room
The all wood wall will give the room a sense of warmth and compliments the adjacent wall color and green carpet.
play. create. listen. engage. imagine. Sed ut perspiciatis unde omnis iste natus error sit voluptatem voluptatem Sed ut perspiciatis unde omnis iste natus error sit voluptatem voluptatem Sed ut perspiciatis unde omnis iste natus error sit voluptatem voluptatem
01 Elevation
Walnut Wall
Inset Strip Lighting
SCALE: NTS
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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Raised Lettering
concept 2 Motivational . Professional
Level 2 Lounge Area
This modular grid system helps to tell the complex story of milk in a simple way. By developing quadrants, you can begin to break down the story through materials, textures, stories, quotes and how they all connect. The commanding focus will be that of the DFA mission and vision.
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 2 Motivational . Professional
Level 2 Lounge Area
The beauty of the grid is its flexability. It could take on many different designs throughout the building. Walls could be as simple or as complex as you would like. Endless possibilities.
3-dimensional milk form
thrive. work. network. connect.
Walnut
Brushed Stainless Steel
White solid form frame raised to create grid structure
Sed ut perspiciatis unde omnis iste natus error sit voluptatem voluptatem Sed ut perspiciatis unde omnis iste natus error sit voluptatem voluptatem Sed ut perspiciatis unde omnis iste natus error sit voluptatem voluptatem
01 Elevation
Cement with texture
1/2” Colored Acrylic
SCALE: NTS
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
Raised Lettering
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concept 2 Motivational . Professional
Level 3 Lounge Area
Because this system is modular, it enables you to refresh components later down the line. In this particular space there are TV screens behind the messaging. This video will be subtle, slow moving footage, so as to not distract (ie. processing, slow moving cattle, milk churning).
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 2 Motivational . Professional
Level 3 Lounge Area
While there will be many components in this particular concept, the keywords of the DFA mission and vision will always remain the main focal point. 3-dimensional milk form
work. network. thrive. imagine. vision.
1/2” Colored Acrylic raised over tv screens
Brushed Stainless Steel
White solid form frame raised to create grid structure
Sed ut perspiciatis unde omnis iste natus error sit voluptatem voluptatem Sed ut perspiciatis unde omnis iste natus error sit voluptatem voluptatem Sed ut perspiciatis unde omnis iste natus error sit voluptatem voluptatem
01 Elevation
Walnut
Inset Strip Lighting
Raised 1/2” Colored Acrylic
SCALE: NTS
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 2 Brand Family
play. create. listen. engage. imagine. Sed ut perspiciatis unde omnis iste natus error sit voluptatem voluptatem Sed ut perspiciatis unde omnis iste natus error sit voluptatem voluptatem
the story of milk
Sed ut perspiciatis unde omnis iste natus error sit voluptatem voluptatem
Lobby Interactive Wall
Milk Bar Area
Conference Area
thrive. work. network. connect.
vision.
Sed ut perspiciatis unde omnis iste
Sed ut perspiciatis unde omnis iste natus error sit voluptatem voluptatem
natus error sit voluptatem voluptatem
Sed ut perspiciatis unde omnis iste
Sed ut perspiciatis unde omnis iste
natus error sit voluptatem voluptatem
natus error sit voluptatem voluptatem
Sed ut perspiciatis unde omnis iste
Sed ut perspiciatis unde omnis iste
natus error sit voluptatem voluptatem
natus error sit voluptatem voluptatem
Level 2 Lounge Area
GLOBAL HEADQUARTERS
Level 3 Lounge Area
FORM & BRANDING
02.08.16
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concept 3
connections Milk—The material that binds us. From the farmer’s land to the kitchen table. The story of milk is a story about connections. This concept helps to tell that story through a visual narrative based on vivid imagery from the dairy milieu. To further enrich everyone of the mission and vision of DFA.
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 3 Style Board
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 3 Attributes
Word List:
Color Palette:
modern sophisticated innovative original
Textures/Materials:
Typography:
Canaro abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*() Avenir abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 3 Welcome Area
Lobby Interactive Wall
This wall will act as a virtual storyboard of how milk is made and how DFA is there every step of the way. Navigating through the process the wall will continue to entertain and educate you.
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
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concept 3 Welcome Area
Lobby Interactive Wall
The wall will have the capability to shift and move when not in use. Through video and motion graphics the wall will stay moving so passer-by’s are continuously having new and refreshing experiences.
milk in motion.
what
we
WHY MILK MATTERS
100,000 - the number of our products consumed by the american public while you were reading this sentence.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam
01
GLOBAL HEADQUARTERS
Elevation
Dairy Facts Throughout
history
processing
introduction
do
Chapter Head Bands
Infographics
SCALE: NTS
FORM & BRANDING
02.08.16
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concept 3 Motivational . Professional
Conference Room
This walls showcases the majestic quality of a moving herd. Offsetting that are keywords reinforcing the DFA mission and vision. The image is brought to life through it’s back lit panel and dimensionality.
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2016. dimin.com
concept 3 Motivational . Professional
Conference Room
This wall is essentially one large light box. The material will have a semi-opaque matte finish. The imagery will be rich and luminescent and in-turn the typography will pop off of it. Solid White Form
Raised Letters
innovate Xxxxx Xxxxxxxxxxxx Xxxx, Xxxxxxx Xxxxxxxxxxxxx
01 Elevation
Raised Light Box, Interior Lit. Internal Metal Structure.
SCALE: NTS
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2016. dimin.com
concept 3 Community . Common Area
Milk Bar Area
The spherical space has a welcoming nature through its round forms. The slender slats slowly widen to reveal walnut shelves. This area can be used to feature specific products.
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2016. dimin.com
concept 3 Community . Common Area Walnut Inset
White Solid Surface Organic Forms
Milk Bar Area
Raised Letters
The recesses will be lit from the top. The island is a simple organic form that is LED lit underneath.
the milk bar
01 Elevation
Bottom Lit with LED’s
Organic Milk Formed Island
SCALE: NTS
02 Plan View SCALE: NTS
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2016. dimin.com
concept 3 Motivational . Professional
Level 2 Lounge Area
Through two unlikely faces this wall tells the story of a connection. It shows the bond these two people have through their love of milk. It tells how their passion is uniquely tied with the same values of DFA.
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2016. dimin.com
concept 3 Motivational . Professional
Level 2 Lounge Area
The level 2 focus will talk to the dairy process and about the connection Raised Letters
Solid White Form
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01 Elevation
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Raised Light Box, Interior Lit. Internal Metal Structure.
SCALE: NTS
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2016. dimin.com
concept 3 Motivational . Professional
Level 3 Lounge Area
This story is about the dairy cow and how it is the heartbeat of the industry. It also talks of change and evolution and the forward-thinking vision of DFA.
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2016. dimin.com
concept 3 Motivational . Professional
Level 3 Lounge Area
This wall is essentially one large light box. The imagery will be rich and luminescent and in turn the typography will pop off it. Raised Letters
Solid White Form
transform Of the 47,000 dairy farms in the United States, 97 percent - small and large - are family owned.
create. Xxxxx Xxxxxxxxxxxx Xxxx, Xxxxxxx Xxxxxxxxxxxxx
01 Elevation
Raised Light Box, Interior Lit. Internal Metal Structure.
SCALE: NTS
GLOBAL HEADQUARTERS
FORM & BRANDING
02.08.16
All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2016. dimin.com
concept 3 Brand Family
milk in motion.
the milk bar
what
innovate we 100,000 - the number of our products consumed by the american public while you were reading this sentence.
history
processing
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do introduction
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WHY MILK MATTERS
Lobby Interactive Wall
Milk Bar Area
Conference Area
transform Of the 47,000 dairy farms in the United States, 97 percent - small and large - are family owned.
Xxxxx Xxxxxxxxxxxx Xxxx, Xxxxxxx
Xxxxx Xxxxxxxxxxxx Xxxx, Xxxxxxx
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Level 2 Lounge Area
GLOBAL HEADQUARTERS
Level 3 Lounge Area
FORM & BRANDING
02.08.16
All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2016. dimin.com
thanks.