The
Evergreen Essentials Conceptual Development
The
Evergreen Essentials Conceptual Development
CONCEPT
The Evergreen Essentials 4 essential evergreen items every wardrobe could use/should have these items are simple and significant in design designed and made in Kansas City, USA each a collaborative effort with a designing woman of KC.
The Evergreen Essential Items the great white shirt, the all-around shrug, the “WRAPTAN,” our one size fits all caftan items are designed with their ability to be packable and adaptable to travel & a variety of styles.
THE MISSION Concept Development Two big picture fixtures/merchandise presentation ideas that could work in: 1. a private home selling party 2. pop-up shop within retail store environment
BR A INSTOR MING, WORDLIST
Simple
Use of natural material
Timeless
Significant
Contast > Natural > Sensory
Grandiose
Interchangeable
Multifunctional
Textural
Assorted mix
Monochrome color materials
Continuity
Versatile
Natural wood, white, black
Utilize the form, texture, color of product
Color branded identity
Simple color accent
Functional
Individual, common form
Tone on tone
Repurposeful
Folds up/forms overall package form
Simplicity
Folding action
Puzzle formation
Natural patterns
Modern, sleek, clean lines, simple design & colors
Unity
Consider interior of package/display
Relatable, universal, understanding
Form within a form
Interactive experience
Tactile aspect
Minimal
Composed > simple element not compound
Form follows function
Progressive
Expressive, meaningful
Organized
Engagement
Organic form
Contained
Actionable
Modular
Craftsmanship
VI SUA L RE SEARC H
VI SUA L RE SEARC H
VI SUA L RE SEARC H
VI SUA L RE SEARC H
T HU M B N A I L SKE TC HE S
T HU M B N A I L SKE TC HE S
T HU M B N A I L SKE TC HE S
T HU M B N A I L SKE TC HE S
M O C K UP / / FOR M STU DY PR IVAT E H O ME SEL L I NG PARTY I D EA 1
Optional s torage area to be enclosed and have a pull out drawer.
Sketch Reference
S i mpl e M odul ar Fo rm
Packable display w ith carrying case. Ad aptable to travel. ( 2) separate forms tha t are s tackable. Me rchandise displ ay area at top. Fro nt of case is open fo r shopper to interact with p roduct. Sto rag e area for variety of styles below. Front and sides of storage unit are open. All four products will have a similar di splay design.
Optional for carrying case to be removed.
Alternate display s tudies
M O C K UP / / FOR M STU DY PR IVAT E H O ME SEL L I NG PA RTY I D EA 1
+ CARRYING CASE
+
=
=
STORAGE UNIT
DISPLAY
OPTIONAL DISPLAY V CARRY CASE SHELL REMOVAL
M OC K UP / / FOR M STU DY PO P U P S H OP AREA I D EA 1
Perspective View
Simp le M odu lar Form D i s p l a y
Utilizing the same display from at home to in-s tore. (4) displays are complimented with branded, ins tallation wall and two transparent side walls.
Alternate Display Approach
MO C K UP / / FOR M STU DY PR IVAT E H O ME SEL L I NG PARTY I D EA 2
Sketch Reference
Ve rsati l e Ti meless Fo rm
In terchangeable display that is simple and easy to transport (closed view) and simply transforms into the display (open view.) Storage area for variety of s tyles below. All four product displays have a consis tent design.
CLOSED VIEW
OPEN VIEW
M OC K U P / / FOR M STU DY POP U P S H O P A REA I D EA 2
Perspective View
Simp le M odu l a r Form D i s p l a y
Utilizing the same display from at home to in-s tore. (4) displays are consis tently designed with branded ins tallation wall at back and modular wall unit at the side.
M OOD B OA R D
Evergreen
Aa Aa Times Roman
Gotham Medium
Evergreen
CO N CE PT 1 P RIVAT E HO ME SEL L I NG PART Y
CARRYING CASE
CONC EPT 1 P OP U P SHO P AREA
E
M OOD B OA R D
e v e rg ree n
TIMES ROMAN
Reey Script
CONC EPT 2 P R I VATE HO ME SEL LING PART Y
CO N CEPT 2 P O P U P SHO P AREA
Appendix
CO N CE PT 1 A LT E RN ATE MATERI A L STUDY
The Evergreen Essentials Conceptual Development