Evergreen Essentials, Conceptual Development

The

Evergreen Essentials Conceptual Development

The

Evergreen Essentials Conceptual Development

CONCEPT

The Evergreen Essentials 4 essential evergreen items every wardrobe could use/should have these items are simple and significant in design designed and made in Kansas City, USA each a collaborative effort with a designing woman of KC.

The Evergreen Essential Items the great white shirt, the all-around shrug, the “WRAPTAN,” our one size fits all caftan items are designed with their ability to be packable and adaptable to travel & a variety of styles.

THE MISSION Concept Development Two big picture fixtures/merchandise presentation ideas that could work in: 1. a private home selling party 2. pop-up shop within retail store environment

BR A INSTOR MING, WORDLIST

Simple

Use of natural material

Timeless

Significant

Contast > Natural > Sensory

Grandiose

Interchangeable

Multifunctional

Textural

Assorted mix

Monochrome color materials

Continuity

Versatile

Natural wood, white, black

Utilize the form, texture, color of product

Color branded identity

Simple color accent

Functional

Individual, common form

Tone on tone

Repurposeful

Folds up/forms overall package form

Simplicity

Folding action

Puzzle formation

Natural patterns

Modern, sleek, clean lines, simple design & colors

Unity

Consider interior of package/display

Relatable, universal, understanding

Form within a form

Interactive experience

Tactile aspect

Minimal

Composed > simple element not compound

Form follows function

Progressive

Expressive, meaningful

Organized

Engagement

Organic form

Contained

Actionable

Modular

Craftsmanship

VI SUA L RE SEARC H

VI SUA L RE SEARC H

VI SUA L RE SEARC H

VI SUA L RE SEARC H

T HU M B N A I L SKE TC HE S

T HU M B N A I L SKE TC HE S

T HU M B N A I L SKE TC HE S

T HU M B N A I L SKE TC HE S

M O C K UP / / FOR M STU DY PR IVAT E H O ME SEL L I NG PARTY I D EA 1

Optional s torage area to be enclosed and have a pull out drawer.

Sketch Reference

S i mpl e M odul ar Fo rm

Packable display w ith carrying case.

Ad aptable to travel. ( 2) separate forms tha t are s tackable.

Me rchandise displ ay area at top.

Fro nt of case is open fo r shopper to interact with p roduct.

Sto rag e area for variety of styles below.

Front and sides of storage unit are open.

All four products will have a similar di splay design.

Optional for carrying case to be removed.

Alternate display s tudies

M O C K UP / / FOR M STU DY PR IVAT E H O ME SEL L I NG PA RTY I D EA 1

+ CARRYING CASE

+

=

=

STORAGE UNIT

DISPLAY

OPTIONAL DISPLAY V CARRY CASE SHELL REMOVAL

M OC K UP / / FOR M STU DY PO P U P S H OP AREA I D EA 1

Perspective View

Simp le M odu lar Form D i s p l a y

Utilizing the same display from at home to in-s tore.

(4) displays are complimented with branded, ins tallation wall and two transparent side walls.

Alternate Display Approach

MO C K UP / / FOR M STU DY PR IVAT E H O ME SEL L I NG PARTY I D EA 2

Sketch Reference

Ve rsati l e Ti meless Fo rm

In terchangeable display that is simple and easy to transport (closed view) and simply transforms into the display (open view.)

Storage area for variety of s tyles below.

All four product displays have a consis tent design.

CLOSED VIEW

OPEN VIEW

M OC K U P / / FOR M STU DY POP U P S H O P A REA I D EA 2

Perspective View

Simp le M odu l a r Form D i s p l a y

Utilizing the same display from at home to in-s tore.

(4) displays are consis tently designed with branded ins tallation wall at back and modular wall unit at the side.

M OOD B OA R D

Evergreen

Aa Aa Times Roman

Gotham Medium

Evergreen

CO N CE PT 1 P RIVAT E HO ME SEL L I NG PART Y

CARRYING CASE

CONC EPT 1 P OP U P SHO P AREA

E

M OOD B OA R D

e v e rg ree n

TIMES ROMAN

Reey Script

CONC EPT 2 P R I VATE HO ME SEL LING PART Y

CO N CEPT 2 P O P U P SHO P AREA

Appendix

CO N CE PT 1 A LT E RN ATE MATERI A L STUDY

The Evergreen Essentials Conceptual Development