SHOPPER 08.16.18
Workshop
B
WORKS FOR ME
INTRIGUE
FEATURE Q&A DISPLAY
This display is shoppable from two sides and offers simple fun interactivity to teach shoppers about features.
Interactive Q&A doors
make it engaging to lear n
about product features.
Lead Demand Drivers (cooking): - Enhances Productivity and quality of life
- Easy to clean
- Makes my life easier
- Energy efficient
- Saves time
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WORKS FOR ME
B
INTRIGUE
INTERACTIVE COOKTOP ENDCAP
Induction endcap shows shoppers options (range/builtin) while inviting them to virtually experience the features for themselves.
Lead Demand Drivers (cooking): - Enhances Productivity and quality of life
- Easy to clean
- Makes my life easier
- Energy efficient
- Saves time
19
B
WORKS FOR ME
INTRIGUE
BUILD YOUR APPLIANCE ENDCAP DISPLAY
Shopper’s chosen “cooking” then “ranges”
Shopper selects style components they like
Shopper selects features they like
Shopper sees personalized results with option to save or show to associate
Platform of controlled customization invites shoppers to build appliances based on features and styles most important to them. Inventory could be customized by retailer.
Lead Demand Driver: - Boosts Feelings of Independence & Empowerment 20
B
WORKS FOR ME
EVALUATE
BUILD YOUR APPLIANCE SALES ASSOCIATE TOOL
Platform would be made available as a sales tool on associate tablets.
21
WORKS FOR ME
B
EVALUATE
EXTERIOR POP Dimensional POP brings auto-sizing to life while drawing shoppers’ attention
Lead Demand Drivers: - Energy efficient
- Latest technology 22
B
WORKS FOR ME
EVALUATE
INTERIOR POP
Leads with feature by showing the probe in action and using intuitive language to explain it.
Lead Demand Drivers: - Facilitates Entertainment
- Enhances Productivity and quality of life
23
WORKS FOR ME
B
EVALUATE
INTERIOR POP
Art leads with feature by stepping shopper through how the probe works while language leans into benefit.
Lead Demand Drivers: - Facilitates Entertainment
- Enhances Productivity and quality of life
-
24
WORKS FOR ME
B
EVALUATE
DIMENSIONAL STEP UP POP
Dimensional piece includes more visual appliance detail while inviting shoppers to upgrade based on key features.
Features Gallery models so placement on Base models encourages trade-up. Lead Demand Driver: - Boosts Feelings of Independence & Empowerment
25
WORKS FOR ME
B
COMMIT
PRICE CARD
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27
WORKS FOR ME
C
INTRIGUE
INTERACTIVE COOKTOP ENDCAP
Induction endcap shows shoppers options (range/builtin) while inviting them to virtually experience the features for themselves.
Lead Demand Drivers (cooking): - Enhances Productivity and quality of life
- Easy to clean
- Makes my life easier
- Energy efficient
- Saves time
28
WORKS FOR ME
C
EVALUATE
EXTERIOR POP Dimensional POP brings auto-sizing to life while drawing shoppers’ attention
Lead Demand Drivers: - Energy efficient
- Latest technology 29
C
WORKS FOR ME
EVALUATE
INTERIOR POP
Leads with feature by showing the probe in action and using intuitive language to explain it.
Lead Demand Drivers: - Facilitates Entertainment
- Enhances Productivity and quality of life
30
WORKS FOR ME
C
EVALUATE
INTERIOR POP
Art leads with feature by stepping shopper through how the probe works while language leans into benefit.
Lead Demand Drivers: - Facilitates Entertainment
- Enhances Productivity and quality of life
-
31
WORKS FOR ME
C
COMMIT
PRICE CARD
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33
WORKS FOR ME
A
INTRIGUE
STORE-WITHIN-A-STORE Method Behind the Magic Frigidaire is setting out to demystify our appliance features by being transparent in backing up our benefits. With our new approach to showroom kitchens, shoppers can literally see the science behind our appliances because we’re leading with technology. Imagine: - A clear dishwasher so shoppers can see the Dual OrbitClean spray arms create 10x more coverage in real time. - A clear screen inside a convection oven showing the heat circulate for even results from every rack. - The digital cooktop walking shoppers through induction. - A fridge stocked with faux food to demonstrate the storage capacity and flexibility • In addition (or instead of!), appliance features are merchandised with “Hot Spots” for shoppers to scan with their phones to learn more. Lead Demand Driver: - Boosts feelings of Independence & Empowerment
- Dish: does core job well, increases mindfulness
- Oven: better food choices
- Fridge: organization is intuitive, family needs in mind
- Induction: Easy to clean, makes life easier, energy efficient, saves time
34
WORKS FOR ME
A
INTRIGUE
INTERACTIVE DISPLAY Create Your Own Suite Create a customization wall with sliding tablet that allows shoppers to build and customize their own suites, one appliance at a time. • A few feet in front of the galley-kitchen display wall, a tablet sits on rails. • Shoppers move it down the line one appliance at a time, selecting the style and features they want. • They can learn about each feature as they go before adding it. • When they’re finished, they can save and share the appliances they’ve created.
Lead Demand Driver: - Boosts Feelings of Independence & Empowerment 35
38
INNOVATIONS BUILT FOR EVERY DAY
B
INTRIGUE
FOUR-SIDED FREESTANDING DISPLAY
Shoppable from every side, this spotlights each appliance by presenting innovations as key to thriving in daily life.
Lead Demand Drivers (cooking): - Easy to clean
- Saves time
- Makes my life easier Facilitates entertaining
39 - Energy efficient - Enhances productivity & quality of life
B
INNOVATIONS BUILT FOR EVERY DAY
INTRIGUE
EVERYDAY RANDOMIZER ENDCAP DISPLAY Interactive screen matches lighthearted, everyday challenges with solutions made possible by our innovations.
Lead Demand Drivers: - Saves time
- Easy to clean
- Boosts feelings of Independence and Empowerment
40
B
INNOVATIONS BUILT FOR EVERY DAY
EVALUATE
DIMENSIONAL EXTERIOR INDUCTION POP
Dimensional POP brings easy-to-clean benefit to life in attention-getting way
Lead Demand Drivers: - Easy to keep clean
- Enhances Productivity and quality of life
41
B
INNOVATIONS BUILT FOR EVERY DAY
EVALUATE
INTERIOR POP
Lead Demand Drivers: - Facilitates entertaining
- Enhances Productivity and quality of life
- Inspires & Enables Healthy Living
- Boosts feelings of Independence & Empowerment
Art demonstrates how innovation works while down-to-earth language makes tech feel accessible for everyday use.
42
B
INNOVATIONS BUILT FOR EVERY DAY
EVALUATE
HOT SPOT POP
Takes hot spots onto the aisle to show how our innovations help win the day
Lead Demand Drivers: - Easy to clean
- Makes life easier
43
B
INNOVATIONS BUILT FOR EVERY DAY
EVALUATE
STEP UP
Tabbed flip-book lets shoppers upgrade by features they care about.
Features Gallery models so placement on Base models encourages trade-up. Lead Demand Drivers: - Facilitates entertaining
- Boosts Feelings of Independence and Empowerment
- Make better food choices
44
INNOVATIONS BUILT FOR EVERY DAY
B
COMMIT
PRICE CARD
45
46
C
INNOVATIONS BUILT FOR EVERY DAY
INTRIGUE
EVERYDAY RANDOMIZER ENDCAP DISPLAY Interactive screen matches lighthearted, everyday challenges with solutions made possible by our innovations.
Lead Demand Drivers: - Saves time
- Easy to clean
- Boosts feelings of Independence and Empowerment
47
C
INNOVATIONS BUILT FOR EVERY DAY
EVALUATE
DIMENSIONAL EXTERIOR INDUCTION POP
Dimensional POP brings easy-to-clean benefit to life in attention-getting way
Lead Demand Drivers: - Easy to keep clean
- Enhances Productivity and quality of life
48
C
INNOVATIONS BUILT FOR EVERY DAY
EVALUATE
INTERIOR POP
Lead Demand Drivers: - Facilitates entertaining
- Enhances Productivity and quality of life
- Inspires & Enables Healthy Living
- Boosts feelings of Independence & Empowerment
Art demonstrates how innovation works while down-to-earth language makes tech feel accessible for everyday use.
49
C
INNOVATIONS BUILT FOR EVERY DAY
EVALUATE
HOT SPOT POP
Takes hot spots onto the aisle to show how our innovations help win the day
Lead Demand Drivers: - Easy to clean
- Makes life easier
50
INNOVATIONS BUILT FOR EVERY DAY
C
COMMIT
PRICE CARD
51
52
INNOVATIONS BUILT FOR EVERY DAY
A
INTRIGUE
SHOWROOM & ENDCAPS
Features with Purpose After all the R&D that Frigidaire puts into our practical innovations, it’s a shame they’re stuck behind appliance doors and inside walls! Let’s shine a spotlight on them to bring their benefits to life in larger-than-life ways. • We’ll create sections of kitchens (appliance with cabinetry & countertops) then merchandise them by telling stories of the innovations and how they help shoppers win every day. • Additional appliances with these innovations could be included in a secondary manner for consideration. • These sectional vignettes can be grouped in showroom settings or can serve as end-cap displays at the head of a Frigidaire aisle for the category.
Lead Demand Drivers - Increases Happiness & Gratitude
- Does Job Well
- Enhances Productivity and quality of life
53
56
FOR REAL FAMILIES
B
INTRIGUE
FAMILY KITCHEN VIGNETTE DISPLAY
57
FOR REAL FAMILIES
B
INTRIGUE
FAMILY KITCHEN VIGNETTE DISPLAY
Real kitchen display helps shoppers visualize our appliances in their homes. Understated merchandising positions benefits in terms of real family life.
Lead Demand Drivers: - Brand Reputation and Association
- Fridge: easy to clean, ambiance, makes life easier
- Cooktop: easy to clean, saves time, peace of mind
- Oven: saves time, supports entertaining
- Dish: saves time, makes life easier
58
B
FOR REAL FAMILIES
INTRIGUE
INDUCTION VIDEO ENDCAP DISPLAY
Teresa Maher Newport, OR
June McNally Springfield, MO
“Nothing bur ns on my induction cooktop, so
Create a content-rich destination for shoppers to lear n about all things induction, shared as real people’s experiences, real reviews, and opportunities to lear n how it really works.
it’s always easy to clean.” Jessica Orin Detroit, MI
Angela Jones San Jose, CA
Lead Demand Drivers: - Supports entertaining
- Easy to clean
- Energy efficient
- Makes my life easier
- Boosts feelings of independence and empowerment
59
B
FOR REAL FAMILIES
EVALUATE
EXTERIOR POP
Pretends to take a live look in on fajita night to show a family’s making dinner on their cooktop, calling out benefits in real terms.
.
Lead Demand Drivers: - Facilitates entertaining
- Easy to clean
- Energy efficient
- Makes my life easier
- Boosts feelings of independence and empowerment
60
B
FOR REAL FAMILIES
EVALUATE
INTERIOR POP
.
Grounds benefits in context of family life at home. Pin code takes shoppers to Frigidaire Pinterest Board with fun info about the Temp Probe.
Lead Demand Drivers - Facilitates entertaining
- Makes better food choices
- Makes life easier
- Gives peace of mind
61
B
FOR REAL FAMILIES
EVALUATE
REVIEW/TESTIMONIAL POP Help nudge shoppers across the checkout line with peer and expert opinions.
Video POP shows in-home reviews and testimonials from real Frigidaire owners
E-reader style display cycles through real reviews from Frigidaire.com
Small monitor cycles through 3rd party reviews
Lead Demand Driver: - Brand Reputation
62
FOR REAL FAMILIES
STEP UP
Appliance catalog takes a lifestyle approach to appliances by intertwining shoppers’ stories with appliance features and their real-life benefits.
Lead Demand Drivers: - Adds sense of peace & security
- Promotes Satisfaction & Sense of Accomplishment
- Brand Reputation
B
EVALUATE
63
B
FOR REAL FAMILIES
EVALUATE
STEP UP
Catalog sections can be trimmed down for on-aisle step-up.
Lead Demand Drivers - Boosts Independence & Empowerment
- Facilitates entertaining
64
FOR REAL FAMILIES
B
COMMIT
PRICE CARD
65
66
C
FOR REAL FAMILIES
INTRIGUE
INDUCTION VIDEO ENDCAP DISPLAY
Teresa Maher Newport, OR
June McNally Springfield, MO
“Nothing bur ns on my induction cooktop, so
Create a content-rich destination for shoppers to lear n about all things induction, shared as real people’s experiences, real reviews, and opportunities to lear n how it really works.
it’s always easy to clean.” Jessica Orin Detroit, MI
Angela Jones San Jose, CA
Lead Demand Drivers: - Supports entertaining
- Easy to clean
- Energy efficient
- Makes my life easier
- Boosts feelings of independence and empowerment
67
C
FOR REAL FAMILIES
EVALUATE
EXTERIOR POP
Pretends to take a live look in on fajita night to show a family’s making dinner on their cooktop, calling out benefits in real terms.
.
Lead Demand Drivers: - Facilitates entertaining
- Easy to clean
- Energy efficient
- Makes my life easier
- Boosts feelings of independence and empowerment
68
C
FOR REAL FAMILIES
EVALUATE
INTERIOR POP
.
Grounds benefits in context of family life at home. Pin code takes shoppers to Frigidaire Pinterest Board with fun info about the Temp Probe.
Lead Demand Drivers - Facilitates entertaining
- Makes better food choices
- Makes life easier
- Gives peace of mind
69
C
FOR REAL FAMILIES
EVALUATE
STEP UP
Catalog sections can be trimmed down for on-aisle step-up.
Lead Demand Drivers - Boosts Independence & Empowerment
- Facilitates entertaining
70
FOR REAL FAMILIES
C
COMMIT
PRICE CARD
71
THANK YOU