TARGET CENTER RENOVATION
MINNESOTA TIMBERWOLVES | LYNX ICONIC MOMENT NET & BALL CONCEPTS 01082016
CONCEPT 1
NET & BALL INSTALLATION
Basketball Net Installation // Net Explosion
Multi-layered net formation representing the complexity and vibrancy of the city as well as all entities embodied in Target Center. Colorful lighting of the net fluctuates to bring life to any given atmosphere or event. The orientation of large to small facets into small lights represents the interconnectedness of the community as a whole.
VISUAL VOCABULARY
Studies Scale: NTS 1
Form
TARGET CENTER RENOVATION
ENVIRONMENTAL GRAPHICS & WAYFINDING
NET CONCEPT 1
NET CONCEPT 1
Lighting Study
Scale: NTS 1
Lighting Study Color
Scale: NTS 2
Ball Sculpture // Rods Intertwined
Layered ball sculpture exhibits the sleek and modern style of the newly renovated Target Center. It represents the simplicity of the basketball form while also being very uniquely tied to the Target Center brand.
VISUAL VOCABULARY
Ball Concept Scale: NTS 1
Alternate Scale: NTS 2
CONCEPT 1
CONCEPT 2
NET & BALL INSTALLATION
VERSION 1
Basketball Net Installation // Layered Rings
This installation intent is layered with dimensional rings that intermix together to reiterate the net form. The elegant light strings mingle within the ring formation.
VISUAL VOCABULARY
NET CONCEPT 2
NET CONCEPT 2
Typography Ball Sculpture
The typography ball is molded with dimensional letterforms that define Minneapolis. The messaging ranges from the local districts, community, lively entertainment, and athletics. The ball formation is inner lit that reverberates the messaging throughout the space.
Form Intent
Scale: NTS
VISUAL
VOCABULARY
1
BALL CONCEPT 2
CONCEPT 2
CONCEPT 3
NET & BALL INSTALLATION
Basketball Net Installation // Prism Sculpture
VISUAL VOCABULARY
Form Studies
Scale: NTS
1
This installation is created by randomly placed acrylic panels that form a dynamic prism sculpture.
NET CONCEPT 3
Net Concept
Scale: NTS 1
Alternate Scale: NTS 2
Ball
Sculpture // Reflect + Refract
This design idea truly brings Minneapolis into the arena by reflecting and refracting the city’s skyline, lights, and persona into the space for the crowd to experience.
Scale: NTS 1
BALL CONCEPT 3
CONCEPT 3