TARGET CENTER RENOVATION MINNESOTA TIMBERWOLVES | LYNX
MOMENTS, ENVIRONMENTAL GRAPHICS & WAYFINDING
01 LOBBY ICON
01 ARENA LEVEL KEY
EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP RELOCATED STATUE RELOCATED BRONZE STARS WAYFINDING CONCESSIONS
RELOCATED STATUE Relocate bronze statue next to column
NEW CORRIDOR
HUBERTS SPORTS BAR HUBERTS SPORTS BAR & GRILL
Integrated Sponsorship | Branding Solution to be integrated into building architecture and final deliverables.
RECOGNITION WALL Corporate Partners & Season Ticket Members Contemporary modern, layers of tone on tone panel system.
RELOCATED STATUE
COURTSIDE CLUB
Relocate bronze statue next to columns
BOX OFFICES
MAIN LOBBY
LIFETIME FITNESS Integrated Sponsorship | Branding Owner of Lobby Space, Own Naming Rights of Lobby Solution to be integrated into building architecture and final deliverables
LEXUS COURTSIDE CLUB Integrated Sponsorship | Branding Solution to be integrated into building architecture and final deliverables.
ARENA LEVEL
ENTRY
HISTORY, COMMUNITY AND BASKETBALL Iconic Moment | Installation Art
Light, transparent form that promotes pleasing view into building from street. Once in the space, the form does not block view of Lifetime Fitness .
01 ARENA LEVEL ICONIC MOMENT PLACEMENT
MAIN LOBBY
Iconic Moment, Installation Art Form to be 10'-15' A.F.F.
"
'-0
12
N 6th AVE
ENTRY
1
Location Plan – Typical
N 1st AVE
Scale: NTS
ENTRY
FROM 1ST AVE
ARENA LEVEL – LOBBY
03 CONCOURSE LEVEL ICONIC MOMENT PLACEMENT
Approximate Area for Glass Flooring
1 Location Plan – Typical Scale: NTS
CONCOURSE LEVEL
REFERENCE IMAGERY FORM, MATERIAL & LIGHTING STUDIES
REFERENCE IMAGERY
REFERENCE IMAGERY FORM, MATERIAL & LIGHTING STUDIES
REFERENCE IMAGERY
PRIOR ICON STUDY THIS IS WHERE WE WERE
REFERENCE IMAGES
PRIOR ICON STUDY
LOBBY ICON IDEA 1 NET & BALL RELATIONSHIP STUDY
ICON STUDY 1
LOBBY ICON RENDERING 1
LOBBY ICON RENDERING 1
LOBBY ICON RENDERING 1
LOBBY ICON RENDERING 1
LOBBY ICON CONCEPT 1
INTENT
Custom layered sphere is formed by acrylic and aluminum with LED downlights. Along with frosted or glossy laser-cut edges and having the option to illuminate the core. Employ LED bi-pins inside acrylic tubes; layered to form basketball net chandelier formation.
NET & BALL RELATIONSHIP STUDY
3 Reference Imagery Scale: NTS
11'-0"
~9'-9" 11'-8"
1 Elevation
Scale: 3/32"=1'-0"
2 Rendering Scale: NTS
ICON CONCEPT STUDY 1
LOBBY ICON IDEA 2 NET & BALL RELATIONSHIP STUDY
ICON STUDY 2
LOBBY ICON RENDERING 2
LOBBY ICON RENDERING 2 ICON CONCEPT STUDY 3
LOBBY ICON CONCEPT 2
INTENT
Spherical formed in clear acrylic and silver mirror metal strips. A very evocative piece that can be customized using other metals.
BALL FORMATION STUDY
3 Reference Imagery Scale: NTS
~10'-6" 15'-6"
1 Elevation
Scale: 3/32"=1'-0"
2 Rendering Scale: NTS
ICON CONCEPT STUDY 2
LOBBY ICON IDEA 3 BALL FORMATION STUDY
ICON STUDY 3
LOBBY ICON RENDERING 3
LOBBY ICON RENDERING 3
LOBBY ICON CONCEPT 3
INTENT
Spherical formed in clear acrylic and silver mirror metal strips. A very evocative piece that can be customized The basketball could be made out of 3" rolled round aluminum tubes that would look similar to a net. The intent is paper mache but with big aluminum pipes. This concept would pertain lights and provide a light tray at floor opening.
BALL FORMATION STUDY
3 Reference Imagery Scale: NTS
~12'-0"
14'-4"
1 Elevation
Scale: 3/32"=1'-0"
2 Rendering Scale: NTS
ICON CONCEPT STUDY 3
LOBBY ICON IDEA 4 BALL FORMATION STUDY
ICON STUDY 4
LOBBY ICON RENDERING 4
LOBBY ICON RENDERING 4
LOBBY ICON RENDERING 4
LOBBY ICON RENDERING 4
LOBBY ICON CONCEPT 4 BALL FORMATION STUDY
3 Reference Imagery Scale: NTS
20'-0"
14'-5"
1 Elevation
Scale: 3/32"=1'-0"
2 Rendering Scale: NTS
ICON CONCEPT STUDY 4
LOBBY ICON SUMMARY
CONCEPT 1
CONCEPT 2
CONCEPT 3
CONCEPT 4
02 LOBBY BRANDING
LOBBY BRANDING CONCEPT 1 UPDATES
• Larger Wayfinding Signage • “Lifetime Lobby at Target Center”
LOBBY BRANDING STUDY 1
LOBBY BRANDING CONCEPT 1 LIFETIME LOBBY SIGNAGE IDENTITY
2 Detail
Scale: NTS
NEW CORRIDOR
HUBERTS SPORTS BAR & GRILL
i01 LEXUS COURTSIDE CLUB BOX OFFICES
MAIN LOBBY
3 Location Plan Scale: NTS
1 Rendering Scale: NTS
LOBBY BRANDING STUDY 1
LIFETIME FITNESS
LOBBY BRANDING CONCEPT 2 UPDATES
• Ribbon LED Board • Larger Wayfinding Signage • Lifetime Signage • “Lifetime Lobby at Target Center” Communication
LOBBY BRANDING STUDY 2
HUBERTS SPORTS BAR & GRILL
LOBBY BRANDING CONCEPT 2 WELCOME TO TARGET CENTER SIGNAGE IDENTITY
i01 LEXUS COURTSIDE CLUB BOX OFFICES
MAIN LOBBY
2 Detail
Scale: NTS
3 Location Plan Scale: NTS
1 Rendering Scale: NTS
LOBBY BRANDING STUDY 2
LIFETIME FITNESS
LOBBY BRANDING CONCEPT 3
UPDATES
• Larger Wayfinding Signage • “Welcome to Target Center” Communication
LOBBY BRANDING STUDY 3
HUBERTS SPORTS BAR & GRILL
LOBBY BRANDING CONCEPT 3 WELCOME TO TARGET CENTER SIGNAGE IDENTITY
LEXUS COURTSIDE CLUB BOX OFFICES
MAIN LOBBY
3 Detail
i01
Scale: NTS
4 Location Plan Scale: NTS
1 Rendering View 1 Scale: NTS
2 Rendering View 2 Scale: NTS
LOBBY BRANDING STUDY 3
LIFETIME FITNESS
LOBBY BRANDING CONCEPT 4
UPDATES
• Ribbon LED Board • Larger Wayfinding Signage • “Welcome to Target Center” Communication • Iconic Moment Form Shown • Lifetime Signage
LOBBY BRANDING STUDY 4
LOBBY BRANDING CONCEPT 4 LIFETIME LOBBY SIGNAGE IDENTITY
2 Detail
Scale: NTS
NEW CORRIDOR
HUBERTS SPORTS BAR & GRILL
LEXUS COURTSIDE CLUB BOX OFFICES
i01
MAIN LOBBY
3 Location Plan Scale: NTS
1 Rendering Scale: NTS
LOBBY BRANDING STUDY 4
LIFETIME FITNESS
03 CONCOURSE
03 LOWER CONCOURSE NEW PUBLIC SKYWAY
EXIT DOORS
CONCESSION
NOVELTY
EXIT DOORS
EXIT DOORS
CONCESSION
LOCAL COMMUNITY
CART VOM
CONCESSION
VOM
CART VOM
VOM
N
C
IO
ES S
S ES
C
IO
N
N
O C
C O
N
GRAY
CONCESSION
VOM
VOM
BAR
VOM
VOM
BLUE VOM
VOM
CART
CART
CONCESSION
CONCESSION
C O
N
N
C
IO S ES
C
ES S IO
N
N
O C VOM
VOM
BALCONY ABOVE
NOVELTY EXIT DOORS
CONCESSION
NOVELTY EXIT DOORS
SIGN TYPE i01a
OVERHEAD DIRECTIONAL
RESTROOM
1 Front View Scale NTS
116-138
•
BIG BITES
111 112 113
1 Side View Scale NTS
SIGN TYPE i01a
OVERHEAD DIRECTIONAL
1 Front View Scale NTS
Brushed aluminum lettering and symbols
2 Perspective View Scale NTS
SIGN TYPE i14 CONCESSIONS
111 112 113 1 Front View Scale NTS
1 Side View Scale NTS
SIGN TYPE i04
VOMITORY IDENTIFICATION
Bent aluminum form Face painted PMS 289 base color Vinyl number symbols
111 112 113 1 Front View Scale NTS
1 Side View Scale NTS
SIGN TYPE i14 CONCESSIONS
1 Front View Scale NTS
1 Side View Scale NTS
SIGN TYPE i14 CONCESSIONS
1 Front View Scale NTS
1 Side View Scale NTS
SIGN TYPE i06 AMENITY PLAQUE
3 Location Elevation Scale 1" =1'-0"
1/8” Acrylic face PMS 289
Raised symbol White 1/4” Acrylic base
WOMEN
Decorative aluminum rule
Raised lettering White
Grade II Braille
WOMEN
1 Front View Scale 1" = 2"
2 Side View Scale 1" = 2"
SIGN TYPE i06
M EN
AMENITY PLAQUE
1 Side View Scale NTS
1 Front View Scale NTS
SIGN TYPE i00
1 Front View
RESTROOM SURROUND
Scale NTS
Cut out letters reveal surround color
2 Side View
Light cast from top of surround
Scale NTS
Decorative up-lighting recessed in top of surround
WOMEN
Architectural surround Painted PMS 289
Brushed aluminum face
Brushed aluminum face
2
04 SECONDARY STORYTELLING
03 LOWER CONCOURSE KEY
NEW PUBLIC SKYWAY
EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP
EXIT DOORS
EXIT DOORS
EXIT DOORS
WAREHOUSE DISTRICT
RELOCATED STATUE
NOVELTY
TARGET FIELD
CONCESSION
CONCESSION
CONCESSION
TARGET PLAZA
RECOGNITION WALL Fans & Guests Program
RELOCATED BRONZE STARS
Purchase tile, to form traditional recognition wall for donors, fans, and community.
WAYFINDING
LOCAL COMMUNITY
CART
CONCESSIONS
VOM
VOM
CART VOM
VOM
C
IO N
N O C
C O N
C
N IO
ES S
S ES
HALL OF FAME, BB STORY Life Size Interactive Basketball Forms
VOM
VOM
LOCAL COMMUNITY
Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
Fan-Empowered Digital Technology Platform The goal of magnifying the fan experience through technology.
VOM
VOM
TEAM COMMUNITY
CONCESSION
BB HISTORY
RESPONSIVE COLUMN BAR
RESPONSIVE COLUMN
SPONSORSHIP
Fan-Empowered Digital Technology Platform
Integrated Sponsorship | Branding
The goal of magnifying the fan experience through technology.
Solution to be integrated into building architecture and final deliverables.
VOM
CART
VOM
CART
C O
N
N C
ES S
IO S ES
IO
C N
N
O C VOM
VOM
BB HISTORY
HALL OF FAME, BB STORY BALCONY ABOVE
NOVELTY
THEATER DISTRICT
CONCESSION
CONCESSION
CONCESSION
EXIT DOORS
BLOCK E
EXIT DOORS
NOVELTY
Life Size Interactive Basketball Forms Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
US BANK
Integrated Sponsorship | Branding Solution to be integrated into building architecture and final deliverables.
DESTINATION GRAPHICS
STORYTELLING GRAPHICS
Exit doors communicate its location specific destination to fan or guest
Alternating wall graphics – team community moments, local community story, bb history
Contemporary modern, tone on tone
Layered content panels, intermixed content
TECHNOLOGY MEETS SUSTAINABILITY
Charging Station & Green Roof Education Charging station at column build out, sides of column convey history and information on green roofs.
WAREHOUSE DISTRICT
03 LOWER CONCOURSE
NOVELTY
TARGET FIELD
CONCESSION
CONCESSION
CONCESSION
TARGET PLAZA
BASKETBALL STORY PLACEMENT
INTENT
LOCAL COMMUNITY
Basketball Story
CART VOM
Area noted, Currently studying form and placement
VOM
N O C S ES C VOM
N IO
CART Communicative and educational forms VOM to elevator so fans can VOM placed next experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
VOM
BAR
Basketball Story
VOM
VOM
CART
VOM
CART
C O
N
C
ES S
IO
N
Area noted, Currently studying form and placement
VOM
BB HISTORY
1 Location Plan – Typical Scale: NTS
NOVELTY
THEATER DISTRICT
EXIT DOORS
CONCESSION
CONCESSION
CONCESSION
BALCONY ABOVE
BLOCK E
EXIT DOORS
NOVELTY
BASKETBALL STORY LOCATION PLAN – TYPICAL
BASKETBALL STORY VERTICAL STORY
VERTICAL BASKETBALL STORY
BASKETBALL STORY FORM STUDY – IN PROCESS
1 Form Study
2 Reference Imagery
Scale: NTS
Scale: NTS
BASKETBALL STORY STUDIES
EXIT DOORS
03 CONCOURSE LEVEL 2nd AVE
TARGET FIELD
TARGET PLAZA
WAREHOUSE DISTRICT
7TH ST 7th ST
6th ST
BUTLER SQUARE
ARENA LEVEL
PANTAGES THEATER
Exit Doors N
N 1st AVE
THEATER DISTRICT
MAYO CLINIC
EGRESS TREATMENT 01
gradient panoramic image with floor graphic
EGRESS TREATMENT STUDY 1
EGRESS TREATMENT 02
full color panoramic image with wood accents
EGRESS TREATMENT STUDY 2
05 NEXT STEPS
1
2
3
4
5
Discovery
Concept Design
Schematic Design
Design Development
Construction Docs
Understanding goals, experiencing the environment.
Exploring how the spaces start to look and feel.
Understanding specific details of each area.
Fully developing schematic design drawings.
Completing design intent, finalizing detailed drawings.
THANK YOU