Target Center – Environmental Design & Wayfinding

TARGET CENTER RENOVATION MINNESOTA TIMBERWOLVES | LYNX

MOMENTS, ENVIRONMENTAL GRAPHICS & WAYFINDING

01 LOBBY ICON

01 ARENA LEVEL KEY

EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP RELOCATED STATUE RELOCATED BRONZE STARS WAYFINDING CONCESSIONS

RELOCATED STATUE Relocate bronze statue next to column

NEW CORRIDOR

HUBERTS SPORTS BAR HUBERTS SPORTS BAR & GRILL

Integrated Sponsorship | Branding Solution to be integrated into building architecture and final deliverables.

RECOGNITION WALL Corporate Partners & Season Ticket Members Contemporary modern, layers of tone on tone panel system.

RELOCATED STATUE

COURTSIDE CLUB

Relocate bronze statue next to columns

BOX OFFICES

MAIN LOBBY

LIFETIME FITNESS Integrated Sponsorship | Branding Owner of Lobby Space, Own Naming Rights of Lobby Solution to be integrated into building architecture and final deliverables

LEXUS COURTSIDE CLUB Integrated Sponsorship | Branding Solution to be integrated into building architecture and final deliverables.

ARENA LEVEL

ENTRY

HISTORY, COMMUNITY AND BASKETBALL Iconic Moment | Installation Art

Light, transparent form that promotes pleasing view into building from street. Once in the space, the form does not block view of Lifetime Fitness .

01 ARENA LEVEL ICONIC MOMENT PLACEMENT

MAIN LOBBY

Iconic Moment, Installation Art Form to be 10'-15' A.F.F.

"

'-0

12

N 6th AVE

ENTRY

1

Location Plan – Typical

N 1st AVE

Scale: NTS

ENTRY

FROM 1ST AVE

ARENA LEVEL – LOBBY

03 CONCOURSE LEVEL ICONIC MOMENT PLACEMENT

Approximate Area for Glass Flooring

1 Location Plan – Typical Scale: NTS

CONCOURSE LEVEL

REFERENCE IMAGERY FORM, MATERIAL & LIGHTING STUDIES

REFERENCE IMAGERY

REFERENCE IMAGERY FORM, MATERIAL & LIGHTING STUDIES

REFERENCE IMAGERY

PRIOR ICON STUDY THIS IS WHERE WE WERE

REFERENCE IMAGES

PRIOR ICON STUDY

LOBBY ICON IDEA 1 NET & BALL RELATIONSHIP STUDY

ICON STUDY 1

LOBBY ICON RENDERING 1

LOBBY ICON RENDERING 1

LOBBY ICON RENDERING 1

LOBBY ICON RENDERING 1

LOBBY ICON CONCEPT 1

INTENT

Custom layered sphere is formed by acrylic and aluminum with LED downlights. Along with frosted or glossy laser-cut edges and having the option to illuminate the core. Employ LED bi-pins inside acrylic tubes; layered to form basketball net chandelier formation.

NET & BALL RELATIONSHIP STUDY

3 Reference Imagery Scale: NTS

11'-0"

~9'-9" 11'-8"

1 Elevation

Scale: 3/32"=1'-0"

2 Rendering Scale: NTS

ICON CONCEPT STUDY 1

LOBBY ICON IDEA 2 NET & BALL RELATIONSHIP STUDY

ICON STUDY 2

LOBBY ICON RENDERING 2

LOBBY ICON RENDERING 2 ICON CONCEPT STUDY 3

LOBBY ICON CONCEPT 2

INTENT

Spherical formed in clear acrylic and silver mirror metal strips. A very evocative piece that can be customized using other metals.

BALL FORMATION STUDY

3 Reference Imagery Scale: NTS

~10'-6" 15'-6"

1 Elevation

Scale: 3/32"=1'-0"

2 Rendering Scale: NTS

ICON CONCEPT STUDY 2

LOBBY ICON IDEA 3 BALL FORMATION STUDY

ICON STUDY 3

LOBBY ICON RENDERING 3

LOBBY ICON RENDERING 3

LOBBY ICON CONCEPT 3

INTENT

Spherical formed in clear acrylic and silver mirror metal strips. A very evocative piece that can be customized The basketball could be made out of 3" rolled round aluminum tubes that would look similar to a net. The intent is paper mache but with big aluminum pipes. This concept would pertain lights and provide a light tray at floor opening.

BALL FORMATION STUDY

3 Reference Imagery Scale: NTS

~12'-0"

14'-4"

1 Elevation

Scale: 3/32"=1'-0"

2 Rendering Scale: NTS

ICON CONCEPT STUDY 3

LOBBY ICON IDEA 4 BALL FORMATION STUDY

ICON STUDY 4

LOBBY ICON RENDERING 4

LOBBY ICON RENDERING 4

LOBBY ICON RENDERING 4

LOBBY ICON RENDERING 4

LOBBY ICON CONCEPT 4 BALL FORMATION STUDY

3 Reference Imagery Scale: NTS

20'-0"

14'-5"

1 Elevation

Scale: 3/32"=1'-0"

2 Rendering Scale: NTS

ICON CONCEPT STUDY 4

LOBBY ICON SUMMARY

CONCEPT 1

CONCEPT 2

CONCEPT 3

CONCEPT 4

02 LOBBY BRANDING

LOBBY BRANDING CONCEPT 1 UPDATES

• Larger Wayfinding Signage • “Lifetime Lobby at Target Center”

LOBBY BRANDING STUDY 1

LOBBY BRANDING CONCEPT 1 LIFETIME LOBBY SIGNAGE IDENTITY

2 Detail

Scale: NTS

NEW CORRIDOR

HUBERTS SPORTS BAR & GRILL

i01 LEXUS COURTSIDE CLUB BOX OFFICES

MAIN LOBBY

3 Location Plan Scale: NTS

1 Rendering Scale: NTS

LOBBY BRANDING STUDY 1

LIFETIME FITNESS

LOBBY BRANDING CONCEPT 2 UPDATES

• Ribbon LED Board • Larger Wayfinding Signage • Lifetime Signage • “Lifetime Lobby at Target Center” Communication

LOBBY BRANDING STUDY 2

HUBERTS SPORTS BAR & GRILL

LOBBY BRANDING CONCEPT 2 WELCOME TO TARGET CENTER SIGNAGE IDENTITY

i01 LEXUS COURTSIDE CLUB BOX OFFICES

MAIN LOBBY

2 Detail

Scale: NTS

3 Location Plan Scale: NTS

1 Rendering Scale: NTS

LOBBY BRANDING STUDY 2

LIFETIME FITNESS

LOBBY BRANDING CONCEPT 3

UPDATES

• Larger Wayfinding Signage • “Welcome to Target Center” Communication

LOBBY BRANDING STUDY 3

HUBERTS SPORTS BAR & GRILL

LOBBY BRANDING CONCEPT 3 WELCOME TO TARGET CENTER SIGNAGE IDENTITY

LEXUS COURTSIDE CLUB BOX OFFICES

MAIN LOBBY

3 Detail

i01

Scale: NTS

4 Location Plan Scale: NTS

1 Rendering View 1 Scale: NTS

2 Rendering View 2 Scale: NTS

LOBBY BRANDING STUDY 3

LIFETIME FITNESS

LOBBY BRANDING CONCEPT 4

UPDATES

• Ribbon LED Board • Larger Wayfinding Signage • “Welcome to Target Center” Communication • Iconic Moment Form Shown • Lifetime Signage

LOBBY BRANDING STUDY 4

LOBBY BRANDING CONCEPT 4 LIFETIME LOBBY SIGNAGE IDENTITY

2 Detail

Scale: NTS

NEW CORRIDOR

HUBERTS SPORTS BAR & GRILL

LEXUS COURTSIDE CLUB BOX OFFICES

i01

MAIN LOBBY

3 Location Plan Scale: NTS

1 Rendering Scale: NTS

LOBBY BRANDING STUDY 4

LIFETIME FITNESS

03 CONCOURSE

03 LOWER CONCOURSE NEW PUBLIC SKYWAY

EXIT DOORS

CONCESSION

NOVELTY

EXIT DOORS

EXIT DOORS

CONCESSION

LOCAL COMMUNITY

CART VOM

CONCESSION

VOM

CART VOM

VOM

N

C

IO

ES S

S ES

C

IO

N

N

O C

C O

N

GRAY

CONCESSION

VOM

VOM

BAR

VOM

VOM

BLUE VOM

VOM

CART

CART

CONCESSION

CONCESSION

C O

N

N

C

IO S ES

C

ES S IO

N

N

O C VOM

VOM

BALCONY ABOVE

NOVELTY EXIT DOORS

CONCESSION

NOVELTY EXIT DOORS

SIGN TYPE i01a

OVERHEAD DIRECTIONAL

RESTROOM

1 Front View Scale NTS

116-138

•

BIG BITES

111 112 113

1 Side View Scale NTS

SIGN TYPE i01a

OVERHEAD DIRECTIONAL

1 Front View Scale NTS

Brushed aluminum lettering and symbols

2 Perspective View Scale NTS

SIGN TYPE i14 CONCESSIONS

111 112 113 1 Front View Scale NTS

1 Side View Scale NTS

SIGN TYPE i04

VOMITORY IDENTIFICATION

Bent aluminum form Face painted PMS 289 base color Vinyl number symbols

111 112 113 1 Front View Scale NTS

1 Side View Scale NTS

SIGN TYPE i14 CONCESSIONS

1 Front View Scale NTS

1 Side View Scale NTS

SIGN TYPE i14 CONCESSIONS

1 Front View Scale NTS

1 Side View Scale NTS

SIGN TYPE i06 AMENITY PLAQUE

3 Location Elevation Scale 1" =1'-0"

1/8” Acrylic face PMS 289

Raised symbol White 1/4” Acrylic base

WOMEN

Decorative aluminum rule

Raised lettering White

Grade II Braille

WOMEN

1 Front View Scale 1" = 2"

2 Side View Scale 1" = 2"

SIGN TYPE i06

M EN

AMENITY PLAQUE

1 Side View Scale NTS

1 Front View Scale NTS

SIGN TYPE i00

1 Front View

RESTROOM SURROUND

Scale NTS

Cut out letters reveal surround color

2 Side View

Light cast from top of surround

Scale NTS

Decorative up-lighting recessed in top of surround

WOMEN

Architectural surround Painted PMS 289

Brushed aluminum face

Brushed aluminum face

2

04 SECONDARY STORYTELLING

03 LOWER CONCOURSE KEY

NEW PUBLIC SKYWAY

EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP

EXIT DOORS

EXIT DOORS

EXIT DOORS

WAREHOUSE DISTRICT

RELOCATED STATUE

NOVELTY

TARGET FIELD

CONCESSION

CONCESSION

CONCESSION

TARGET PLAZA

RECOGNITION WALL Fans & Guests Program

RELOCATED BRONZE STARS

Purchase tile, to form traditional recognition wall for donors, fans, and community.

WAYFINDING

LOCAL COMMUNITY

CART

CONCESSIONS

VOM

VOM

CART VOM

VOM

C

IO N

N O C

C O N

C

N IO

ES S

S ES

HALL OF FAME, BB STORY Life Size Interactive Basketball Forms

VOM

VOM

LOCAL COMMUNITY

Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

Fan-Empowered Digital Technology Platform The goal of magnifying the fan experience through technology.

VOM

VOM

TEAM COMMUNITY

CONCESSION

BB HISTORY

RESPONSIVE COLUMN BAR

RESPONSIVE COLUMN

SPONSORSHIP

Fan-Empowered Digital Technology Platform

Integrated Sponsorship | Branding

The goal of magnifying the fan experience through technology.

Solution to be integrated into building architecture and final deliverables.

VOM

CART

VOM

CART

C O

N

N C

ES S

IO S ES

IO

C N

N

O C VOM

VOM

BB HISTORY

HALL OF FAME, BB STORY BALCONY ABOVE

NOVELTY

THEATER DISTRICT

CONCESSION

CONCESSION

CONCESSION

EXIT DOORS

BLOCK E

EXIT DOORS

NOVELTY

Life Size Interactive Basketball Forms Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

US BANK

Integrated Sponsorship | Branding Solution to be integrated into building architecture and final deliverables.

DESTINATION GRAPHICS

STORYTELLING GRAPHICS

Exit doors communicate its location specific destination to fan or guest

Alternating wall graphics – team community moments, local community story, bb history

Contemporary modern, tone on tone

Layered content panels, intermixed content

TECHNOLOGY MEETS SUSTAINABILITY

Charging Station & Green Roof Education Charging station at column build out, sides of column convey history and information on green roofs.

WAREHOUSE DISTRICT

03 LOWER CONCOURSE

NOVELTY

TARGET FIELD

CONCESSION

CONCESSION

CONCESSION

TARGET PLAZA

BASKETBALL STORY PLACEMENT

INTENT

LOCAL COMMUNITY

Basketball Story

CART VOM

Area noted, Currently studying form and placement

VOM

N O C S ES C VOM

N IO

CART Communicative and educational forms VOM to elevator so fans can VOM placed next experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

VOM

BAR

Basketball Story

VOM

VOM

CART

VOM

CART

C O

N

C

ES S

IO

N

Area noted, Currently studying form and placement

VOM

BB HISTORY

1 Location Plan – Typical Scale: NTS

NOVELTY

THEATER DISTRICT

EXIT DOORS

CONCESSION

CONCESSION

CONCESSION

BALCONY ABOVE

BLOCK E

EXIT DOORS

NOVELTY

BASKETBALL STORY LOCATION PLAN – TYPICAL

BASKETBALL STORY VERTICAL STORY

VERTICAL BASKETBALL STORY

BASKETBALL STORY FORM STUDY – IN PROCESS

1 Form Study

2 Reference Imagery

Scale: NTS

Scale: NTS

BASKETBALL STORY STUDIES

EXIT DOORS

03 CONCOURSE LEVEL 2nd AVE

TARGET FIELD

TARGET PLAZA

WAREHOUSE DISTRICT

7TH ST 7th ST

6th ST

BUTLER SQUARE

ARENA LEVEL

PANTAGES THEATER

Exit Doors N

N 1st AVE

THEATER DISTRICT

MAYO CLINIC

EGRESS TREATMENT 01

gradient panoramic image with floor graphic

EGRESS TREATMENT STUDY 1

EGRESS TREATMENT 02

full color panoramic image with wood accents

EGRESS TREATMENT STUDY 2

05 NEXT STEPS

1

2

3

4

5

Discovery

Concept Design

Schematic Design

Design Development

Construction Docs

Understanding goals, experiencing the environment.

Exploring how the spaces start to look and feel.

Understanding specific details of each area.

Fully developing schematic design drawings.

Completing design intent, finalizing detailed drawings.

THANK YOU