Induction PROMOTION ROUND 3 | CREATIVE PRESENTATION
WHERE WE’VE BEEN
THE FEEDBACK
Integration • Ladder back to the brand campaign: Your House Rules • Integrate across Social and Digital • Show how the In-Store elements work together
BRAND CAMPAIGN
INDUCTION LAUNCH
A WHOLE NEW WAY TO COOK
INDUCTION IN-STORE POP
INDUCTION PROMOTION
REVOLUTIONIZE YOUR COOKING WITH AN INDUCTION COOKTOP
?
FRIGIDAIRE - INDUCTION PROMOTION
TRADE ADS
ALTERNATE:
FRIGIDAIRE - INDUCTION PROMOTION
BANNER ADS
FRIGIDAIRE - INDUCTION PROMOTION
SOCIAL MEDIA Induction will share in the beyond-popular practice of posting pics of food by creating a custom Instagram album of gorgeous dishes that represent the technology’s different benefits. The CTA will lead shoppers to a recipe page on our Induction site. Here, a handful of our creations further explain induction’s features in a cheeky manner. For example, try your hand at: 10-minute pasta in 8 minutes because it boils water way faster than gas or electric Perfectly golden brown every time grilled cheese thanks to precise even heat Meaty messy chili that you don’t care if it splatters because this cooktop is so easy to clean Amazingly consistent coconut custard thanks to dependable temps that hold and hold Freestyle flapjacks that you make on that giant griddle because heat finds whatever shaped pan you use
FRIGIDAIRE - INDUCTION PROMOTION
DISPLAYS
ALTERNATE:
THE LANDSCAPE A WHOLE NEW WAY TO COOK
THANK YOU