INTRODUCTION

HALO Foundation is headquartered in Kansas City, Missouri. The HALO Foundation is committed to enhancing the living conditions and providing art therapy for orphans worldwide. HALO provides American youth with opportunities to learn philanthropy and volunteerism by seeing the world through the eyes of the less fortunate.

Orphans supported by HALO are provided food, water, shelter, clothing, education, and art therapy. HALO works with orphanages in Mexico, India, Uganda, Kenya, Nicaragua, and residential homes in the United States. Children from these homes submit their artwork to be sold at events in the United States to aid in raising funds for continued support.

HALO product line

The HALO product line is a marketing component for HALO that strengthens donor, volunteer, and patron loyalty by enlisting supporters to spread the HALO word. The merchandise is sold at HALO events and through their online store.

Objective

Create a positive outcome for a new branding look for HALO’s foundation product line for the upcoming year that exemplifies characteristics of a vintage modern style intertwined with a boutique feel. The new identity will speak a consistent tone from their logo to the interior of their event space to the personality of the products.

01 02 HALO MISSION

Empowering youth in the greatest need to become contributing members of their communities.

Goals

Provide a fresh look to their current HALO product line logo while incorporating the product tagline, Give a Gift + Give a Chance.

Design and develop new retail hang tags, retail gift bags, note cards, and retail visual signs for their product line while consistently employing the new fresh identity look.