TARGET AUDIENCE

The target audience is successful professionals, who are passionate about art, partake in nonprofit events, and want to help provide for individuals who are less fortunate.

Psychographics

Attitude

These successful professionals are very active in the community. They don’t mind spending money if it benefits the less fortunate children. Typically they are seen at food & wine events, non-profit events, and at the independent restaurants throughout the city.

Habits

This supporter doesn’t feel guilty when they purchase unique art especially when it goes for a cause. They tend to care about fashion & design and enjoy shopping at the plaza on a regular basis.

Hobbies

Enjoys cooking, hanging out with family and friends, and attending social events.

Geographic Scope