1 minute read
1.5K Page Followers
400 Per Post unique accounts reached
Marketing Enhancements
Proprietary Compass Advertising A.I. optimizes reach to target audience throughout the country.
Advertising platforms target audience for your listing is identified through criteria such as high networth zip codes, and interest profiles such as skiing, boating, entertainment, and more.
Marketing budget includes paid social ads to keep listings top of mind to target audience.
Social posts will include shortform Youtube videos that feature property highlights and further serve to engage viewers.
Geo-fencing, or location-based marketing, targets social media users as soon as they travel to the region for maximum impact.
515 Channel Subscribers
YouTube
Marketing Enhancements
Average of one video posted per week
New listing videos enhanced with custom tags and thumbnails to increase engagement and reach
The focus of our channel is promoting virtual tours of luxury properties all around Lake Tahoe.
Two homes for sale right next to one another as tracked by Zillow
35 days on market
1,200 views
21 saved searches
490 days on market
466 views 6 saved searches
Other Brokerage #2
Innovative Technology
Geofencing
Think of a geofence like an invisible fence set with GPS points. When a mobile device crosses the “fence,” a response is triggered, effectively sending alerts to mobile devices when users enter or exit the geofenced territory.
Pixel Tracking
You know when you search something on the Internet and then the subsequent sites you visit show advertisements for the things you just looked at?
That's pixel advertising.
Team Blair Tahoe is the ONLY brokerage utilizing this technology.
Print advertising is far from dead. Getting in front of our target market in the Bay Area and those that visit the Tahoe-Truckee region is effective.
Luxury Home Magazine
Tahoe Quarterly
Marin Living
And of course, our proprietary full-color publications distributed independently throughout North Lake Tahoe & Truckee
