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Honda focuses on personal mobility and the environment at the ongoing Tokyo Motor Show
he 41st Tokyo Motor Show was a relatively subdued affair this time around. Noticeably absent were the big European manufacturers such as BMW, Mercedes-Benz, Audi and the French. In fact, the only European automaker present was Caterham, and even then, all they had was a very small stand with four or ďŹ ve variants of the Caterham. Lotus, which is actually Malaysian, was there too, although the models on display, including the Evora, may have come from England. The rest of the Europeans were at home
Mobility concept
licking their wounds from the ongoing economic crisis. My visit to the Tokyo Motor Show, held once every two years, was in limbo for quite a while. Usually, the invites are out from as early as March or April, but this time, I only got to know I was going about three weeks before the event, and in a roundabout kind of way. My hosts this time, as it has been for the past four Tokyo Motor Shows, was again Honda Malaysia and Honda Motor Company, Japan. The Honda stand was one of the biggest
stands at the show, outdone in size only by its largest rival (Toyota), but this time the motorcycles were put on show together with the cars, whereas previously, all the motorcycles were in a separate section, a subtle reminder that although life must go on, it is not yet time to rejoice. According to Takanubo Ito, president and CEO of Honda Motor Company Japan, the market has recovered to an extent that the banks are beginning to see light at the end of what has been a very dark tunnel, but he believes that it will still be some time before the liquidity spreads
CRZ concept
downwards to the consumer, to prompt the purchase of new vehicles in big numbers. He agrees that the Cash for Clunkers schemes have helped in some ways in the sales of Honda cars, and that the worst is over, but it will be some time before the good times are here again. Honda’s theme this time around is mobility, focusing on eco-friendly machines running on electricity generated through fuel cell technology, and goes beyond the scope of just automobiles, as personal mobility at home and on the streets is also covered. Of particular interest is a very
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