2 // project name
// title of the project
//
1
connections/
A Graduate Graphic Design Photographs and Design by Jana Heyer 415-967-1744 janaheyer@gmail.com To view portfolio janaheyer.com Academy of Art University 79 New Montgomery Street San Francisco, CA, USA Printing and binding by Blurb Paper: Blurb Pro-line Uncoated Typeface: Orator Standard, Bell Centennial Standard
ALL RIGHTS RESERVED Copyright Š 2014 Jana Heyer No portion of this book may be used or reproduced in any manner without the prior written consent of Jana Heyer.
/conclusions SELECTED WORKS // Jana Heyer, mfa
Connections and Conclusions
//
Selected works of Jana Heyer
MFA jh/ portfolio
winter 2014
//
jana heyer
//
graphic designer Creating compelling design solutions is more than just making something beautiful, it’s getting to the heart of the matter and creating something meaningful. What I love the most about design is the process of looking at a problem from all sides to gain fresh insight and inspiration. Finding these connections leads me to meaningful conclusions and results in sucessful design solutions. designer // jana heyer subject // MFA student work projects // eight
scott Heyer
photo // Berg Lake Trail, British Columbia
Completion // winter 2014
5
Connections and Conclusions
//
Selected works of Jana Heyer
winter 2014
//
pursuing the vast beyond
01//
bionic copy cats
02//
Coloring the ice caps
03//
a new path
04//
universal type
05//
reflected perception
06//
Italian surf town
07//
mfa thesis
08//
7
Connections and Conclusions
//
Selected works of Jana Heyer
pursuing the 01/ vast beyond
winter 2014
Werner Herzog film Festival
1 // pursuing the vast beyond
connections
1.
adventure
the films reveal the characters’ desire to
thrive in inhospitable places.
adventure to unknown and remote places.
wonder
The characters have a love and respect for nature which motivates their journeys.
a beautiful struggle the festival goers experience the films of Werner Herzog while trekking through the Canadian wilderness on the Berg Lake Trail project // werner herzog film festival project focus // branding, photography Course // integrated communication instructor // christopher morlan time line // 15 weeks deliverables // festival catalogue
DVD packaging
web site
trail journal
posters
sound track
advertising
map and schedule
take away items
Jana Heyer
tickets
photo // Jasper, alberta
remote
Characters in the films love the fight to
3.
conclusion
2.
//
back woods gear kit
business system
9
1 // pursuing the vast beyond
Werner Herzog film Festival
//
11
Connections and Conclusions
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Selected works of Jana Heyer
winter 2014
1 // pursuing the vast beyond
Werner Herzog film Festival
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13
Connections and Conclusions
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Selected works of Jana Heyer
Connections and Conclusions
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Selected works of Jana Heyer
winter 2014
1 // pursuing the vast beyond
Werner Herzog film Festival
//
19
Connections and Conclusions
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winter 2014
1 // pursuing the vast beyond
Werner Herzog film Festival
//
21
Connections and Conclusions
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Selected works of Jana Heyer
winter 2014
1 // pursuing the vast beyond
Werner Herzog film Festival
//
23
Connections and Conclusions
//
Selected works of Jana Heyer
winter 2014
Werner Herzog film Festival
1 // pursuing the vast beyond
pursuing
beyond pursuing the pursuing vastbeyond the vastbeyond pursuing the vastbeyond the vast
pursuing the
beyond VAST
PURSUING vast
the
BEYOND VAST PURSUING BEYOND VAST PURSUING BEYOND VAST BEYOND PURSUING VAST BEYOND PURSUING
the the the
the
Pursuing the VAST PursuingBEYOND the PursuingVAST the VAST PursuingBEYOND theBEYOND
VAST
PursuingBEYOND the
VAST BEYOND
PURSUING PURSUING
VAST VAST BEYOND BEYOND the the
PURSUING PURSUING
VAST VAST BEYOND BEYOND the the
VAST VAST
PURSUING PURSUING
the the
BEYOND BEYOND
PURSUING THE VAST PURSUING BEYOND THE VAST PURSUING THE VAST BEYOND pursuing PURSUING BEYOND vast THE the VAST pursuing beyond BEYOND PURSUING the vast pursuing THE VAST the vast beyond pursuing BEYOND pursuin beyond the vast the vast beyond beyond pursuin pursuing the vast the vast pursuin the vast beyond beyond pursuin beyond the vast
beyond the vast Vast beyond
pursuin
Pursuing the
BEYOND Vast Vast BEYOND BEYOND Vast BEYOND Pursuing theVast BEYOND Pursuing the Pursuing the Pursuing the
PURSUING PURSUING
VAST VAST BEYOND BEYOND the the
//
27
Pursuing
the
VAST
BEYOND BEYOND VAST Pursuing Pursuing the Vast BEYOND VAST BEYOND Pursuing BEYOND the Vast Pursuing Pursuing VAST the Vast BEYOND Pursuing BEYOND BEYOND the Vast the VAST
Pursuing VAST Pursuing the the
the
the
BEYOND BEYOND Pursuing Pursuing VAST Pursuing Vast VAST BEYOND BEYOND Pursuing PURSUING BEYOND VAST VAST BEYOND PURSUING Pursuing BEYOND VAST VAST PURSUING PURSUING BEYOND BEYOND VAST VAST Pursuing Vast PURSUING the the the
the the the the the
the
BEYOND BEYOND theVAST theVast Pursuing BEYOND PURSUING theVast Pursuing theVAST theVast Pursuing BEYOND
BEYOND BEYOND BEYOND BEYOND Pursuing Vast VAST BEYOND BEYOND PURSUING
the
the
PURSUING
VAST
the
BEYOND
PU
Connections and Conclusions
//
Selected works of Jana Heyer
winter 2014
1 // pursuing the vast beyond
Werner Herzog film Festival
//
29
Connections and Conclusions
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winter 2014
1 // pursuing the vast beyond
Werner Herzog film Festival
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Werner Herzog film Festival
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Connections and Conclusions
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Selected works of Jana Heyer
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1 // pursuing the vast beyond
Werner Herzog film Festival
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35
Connections and Conclusions
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Selected works of Jana Heyer
winter 2014
1 // pursuing the vast beyond
Werner Herzog film Festival
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37
Connections and Conclusions
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Selected works of Jana Heyer
winter 2014
1 // pursuing the vast beyond
Werner Herzog film Festival
//
39
Connections and Conclusions
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Selected works of Jana Heyer
bionic 02/ copy cats
winter 2014
architecture lecture series posters
2 // bionic copy cats
connections
1.
Structure
Approaching problems like Plants and ani-
provide solutions in architecture.
mals produces innovations in design.
Efficiency
Solutions found in nature can provide us with sustainable innovations.
Copy cats Biomimicry lecture series posters feature type made of wood and metal to show how inspiration from nature can create architectural solutions.
title // architecture lecture series posters project focus // typography Course // experimental type Instructor // Kathrin Blatter time line // 6 weeks
Jana Heyer
Berkeley botanical gardens
deliverables // three event posters
photo // aloe polyphylla
Mimicry
Geometric systems and structure in nature
3.
conclusion
2.
//
41
Connections and Conclusions
//
Selected works of Jana Heyer
winter 2014
2 // bionic copy cats
architecture lecture series posters
//
45
Connections and Conclusions
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Selected works of Jana Heyer
winter 2014
2 // bionic copy cats
architecture lecture series posters
//
47
Connections and Conclusions
//
Selected works of Jana Heyer
winter 2014
2 // project name
title of the project
//
49
Connections and Conclusions
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winter 2014
2 // project name
title of the project
//
51
Connections and Conclusions
//
Selected works of Jana Heyer
coloring the 03/ ice caps
winter 2014
ulu paint packaging
3 // coloring the ice caps
connections
1.
arctic ice
The environmental changes are negatively
in the arctic ice and permafrost levels.
affecting the Inuit communities.
impact
Powder mixed paint and recyclable packaging has less environmental impact.
glacial ispired paint a line of sustainable powder mix latex paints with low environmental impact, with packaging inspired buy the ice caps and communities it is trying preserve.
title // ulu paint packaging project focus // branding, packaging course // packaging 2 instructor // Thomas mcnulty time line // 7 weeks deliverables // paint packaging
paint rollers
brushes drop cloth
Jana Heyer
branding
photo // Lake Iroquios, SK
Inuit communities
the effects of Global warming are magnified
3.
conclusion
2.
//
53
3 // coloring the ice caps
ulu paint packaging
//
55
Connections and Conclusions
//
Selected works of Jana Heyer
winter 2014
3 // coloring the ice caps
ulu paint packaging
//
57
Connections and Conclusions
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Selected works of Jana Heyer
winter 2014
3 // coloring the ice caps
ulu paint packaging
//
59
Connections and Conclusions
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Selected works of Jana Heyer
winter 2014
ulu paint packaging
3 // coloring the ice caps
5
for the planet
Life in Full Color
5% of our annual net revenues are donated a selected group of environmental organizations in an effort to preserve the arctic and ice caps. To learn more about 5% for the planet please visit ULUpaints.com
OUR VISION
drop cloth
Ulu Paints was founded in 2009 to bring beauty to your home while being kind to mother earth. Our paint and accessories are all produced with wind power and our products are designed to have a minimal impact on the earth.
natural canvas
15’x 15’
MADE IN THE USA
//
61
Connections and Conclusions
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winter 2014
3 // coloring the ice caps
ulu paint packaging
//
63
Connections and Conclusions
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Selected works of Jana Heyer
winter 2014
3 // coloring the ice caps
ulu paint packaging
//
65
Connections and Conclusions
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Selected works of Jana Heyer
a new 04/ path
winter 2014
American tourister rebranding
4 // a new path
connections
1.
Innovation
created to provide affordable luggage to
rior lining in suitcases.
enable everyone to travel.
vision
The company company lost its way and become a mid-level brand.
rebirth and refocus American Tourister could rise back to their former glory by refocusing on the original vision of their founder.
title // American Tourister Rebranding project focus // branding, strategy course // nature of identity instructor // hunter wimmer time line // 15 weeks deliverables // brand and strategy book app
iphone case
Jana Heyer
web site
photo // big sur, ca
Accessibility
the first to use zippers, wheels and inte-
3.
conclusion
2.
//
67
Connections and Conclusions
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Selected works of Jana Heyer
winter 2014
4 // a new path
American tourister rebranding
//
69
Connections and Conclusions
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Selected works of Jana Heyer
winter 2014
4 // a new path
American tourister rebranding
//
71
Connections and Conclusions
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Selected works of Jana Heyer
winter 2014
American tourister rebranding
M
4 // a new path
MMMM
MMMM
//
73
4 // a new path
American tourister rebranding
//
75
Connections and Conclusions
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Selected works of Jana Heyer
winter 2014
4 // a new path
American tourister rebranding
//
77
Connections and Conclusions
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Selected works of Jana Heyer
winter 2014
4 // a new path
American tourister rebranding
//
81
Jana Heyer
Location photography
Connections and Conclusions
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Selected works of Jana Heyer
winter 2014
4 // a new path
American tourister rebranding
//
83
Connections and Conclusions
//
Selected works of Jana Heyer
winter 2014
2 // project name
title of the project
//
85
American tourister rebranding
4 // a new path
amsterdam
AT Athletes
Ice Climb in Nepal
Micah westby Climber, Route Builder Favorite Trip
Half Dome
Indipensible Equipment
Ice Picks
Micah Westby is a professional climber and route builder. He has traveled all over the world climbing, guiding and finding new faces to climb. He recently returned from living in Morocco in a remote mountain village, developing new climbing and working with a humanitarian aid organization called the Atlas Cultural Foundation.
ROUTES
TRAVEL WISH LIST
GEAR
//
87
Connections and Conclusions
//
Selected works of Jana Heyer
winter 2014
American tourister rebranding
4 // a new path
Resources community AT athletes routes and trips log in
Featured Athlete
samuel Ellias
staff blogger
cabin fever in a rain storm We have all been there. An amazing camping trip and all it does is rain. There is only so many times you can play go fish before cabin fever sets in and it is tempting to pack it in.... read more
//
89
Connections and Conclusions
//
Selected works of Jana Heyer
universal 05/ type
winter 2014
monotype sample book
5 // universal type
connections
1.
universal
weights range from ultra condensed to extra black extended.
puns
make the obvious joke?
universally used face this monotype sample book was created to show the features of this widely used type face in a fun and playful way.
title // monotype sample book project focus // typography course // type composition instructor // Andrew Loesel timeline // 5 weeks
iphone with an orion telescope
deliverables // type sample book
Jana Heyer
comprehensive
and spectrum of weights.
with a name like univer, how could i not
photo // the moon
91
widely used typeface due to its legability
3.
conclusion
2.
//
Connections and Conclusions
//
Selected works of Jana Heyer
winter 2014
5 // universal type
monotype sample book
//
93
Connections and Conclusions
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Selected works of Jana Heyer
winter 2014
5 // universal type
monotype sample book
//
95
Connections and Conclusions
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winter 2014
5 // universal type
monotype sample book
//
97
5 // universal type
monotype sample book
//
99
Connections and Conclusions
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Selected works of Jana Heyer
reflected 06/ perception
winter 2014
SFO environmental sustainablitiy report
6 // reflected perception
connections
1.
structure
the report needs to To inspire the empoloyees to continue improving conservation.
midigation
for necessary environmental impacts.
reflected elements Architectural photographs are mirrored With natural images in an annual report designed to inform, inspire and motivate the staff and management at SFO to continue in their environmental efforts.
title // san Francisco airport environmental sustainablity report 2012 project focus // typography, photography course // type systems instructor // tim carpenter time line // 15 weeks deliverables // ESR Report
Jana Heyer
inspiration
inspired by elements of nature.
SFO is Reducting damage and compensating
photo // SFO terminal
101
some archectectural elements at sfo are
3.
conclusion
2.
//
poster/dust cover
original photograpy
Connections and Conclusions
//
Selected works of Jana Heyer
winter 2014
2 // project name
title of the project
//
103
Connections and Conclusions
//
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winter 2014
77
Connections and Conclusions
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winter 2014
6 // reflected perception
SFO environmental sustainablitiy report
//
107
Connections and Conclusions
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winter 2014
6 // reflected perception
SFO environmental sustainablitiy report
//
111
6 // reflected perception
SFO environmental sustainablitiy report
//
113
Connections and Conclusions
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Selected works of Jana Heyer
winter 2014
6 // reflected perception
SFO environmental sustainablitiy report
//
115
Connections and Conclusions
//
Selected works of Jana Heyer
italian 07/ surf town
winter 2014
Deli Packaging
7 // italian surf town
connections
1.
heritage
Classic Italian marble patterns mirror the beach side town aesthetic.
proximity
santa cruz mainstay.
beachside italian Combine patterns inspired by classic Italian marble work with beach side colors to reflect the family’s heritage and location of the deli.
title // zuccoli’s deli packaging project focus // branding, packaging course // Packaging 2 instructor // thomas mcnulty time line // 7 weeks deliverables // deli packaging sauces oils sausage cheese bread
take away
crackers caramels tape
Jana Heyer
patterning
three generations of the Zuccoli family.
Proximity to the beach makes the deli a
photo // ocean beach, san Francisco
119
Italian heritage is very important to the
3.
conclusion
2.
//
Connections and Conclusions
//
Selected works of Jana Heyer, MFA
winter 2014
7 // italian surf town
Deli Packaging
//
121
Connections and Conclusions
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winter 2014
7 // italian surf town
Deli Packaging
//
123
Connections and Conclusions
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winter 2014
7 // italian surf town
Deli Packaging
//
125
Connections and Conclusions
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winter 2014
2 // project name
title of the project
//
127
Connections and Conclusions
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winter 2014
7 // italian surf town
Deli Packaging
//
131
Connections and Conclusions
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winter 2014
Connections and Conclusions
//
Selected works of Jana Heyer
winter 2014
Life in Full Color
Life in Full Color
Connections and Conclusions
//
Selected works of Jana Heyer
mirrormirror
winter 2014
mirrormirror
Connections and Conclusions
//
Selected works of Jana Heyer
winter 2014
’
’
Connections and Conclusions
//
Selected works of Jana Heyer
mfa 08/ thesis what is an MFa thesis project? We are presented with the challenge of finding a problem and designing a solution. It can be a design specific problem, social issue, a new product, or anything that will benefit from a design solution. This 1.5 year process starts out with research, statistics, interviews, and a lot of exploration to find the best way to solve the problem. We then create a effective and compelling solution using all of the tools graphic designers have at our disposal.
winter 2014
2 // project name
title of the project
//
141
Connections and Conclusions
//
Selected works of Jana Heyer
poster 08/ child
winter 2014
MFA Thesis
8 // Poster Child Project
connections
1.
portrait
2.
//
privacy
the information posted to social networks
as users we have little control over who
is used to create a digital picture.
sees our information or where our data goes. The future of data use is unkown.
3.
vulnerable
Children cannot give their consent to their information being shared or sold.
conclusion
poster child project create an app that allows parents to keep track of their children’s data and provide resources and information to help parents make an educated decision. title // Poster child project advisors // Dave gottwald, William culpepper, Carolina De bartolo, Anthony Jagoda website // posterchildproject.org deliverables // App infographics website
promotional booklet
thesis process book
143
Connections and Conclusions
//
Selected works of Jana Heyer
winter 2014
8 // Poster Child Project
MFA Thesis
//
145
The Poster Child App keep track of your baby’s data
MFA Thesis
8 // Poster Child Project
December 2014
23
15
32
total
70
30
posts left this month my posts
my report
//
149
Connections and Conclusions
//
Selected works of Jana Heyer
winter 2014
Connections and Conclusions
//
Selected works of Jana Heyer
winter 2014
December 2014
search posts
po
Dashboard Posting plan
I’m new, what is Poster Child?
23
15
Find out
user name
My Audience
70
Sign Up
total
32
My baby’s history About Posterchild
password
Sign in
23
My Social Networks
!
Log in
See all posts
30
Settings
posts left this month
Forgot password my posts
my report
32
MFA Thesis
8 // Poster Child Project
December 2014
december posts
70 of 100 alloted posts 38 Photos 12 videos 20 Text Posts
//
153
flagged posts Flagged as health overshare FEVER OF 104째F April 7, 2014 by mom
Flagged as development overshare
70 total vision problems Mom
Milestones posted
39 post in December, 241 total
Standing DAD
December 8, 2015
13 post in December, 121 total
2 posts flagged as overshares Aunt 6 post in January, 98 total
Grandma 12 post in January, 132 total
May 21, 2014 by dad
Connections and Conclusions
//
Selected works of Jana Heyer
winter 2014
MFA Thesis
8 // Poster Child Project
8
Posting Reports You decide how many posts you want to make about your child. The app will keep track of your social networks and let you know how you’re doing.
Content Alerts With the apps posting filters you can choose what content you don’t want to have a record of online, and the app will let know when something sensitive has been posted.
Building a Clear Picture The app collects all the photos and mentions of your child from your social networks and lets you see every thing that has been posted.
Multiple Contributors It’s often not just one parent who posts about a child. Friends and family can use one Poster Child account for your child. By linking several social network profiles, your family can build a responsible picture of your child together.
//
155
Connections and Conclusions
Development Development Health
Development
//
Selected works of Jana Heyer
April 2014
winter 2014
All Posts
My Baby’s history DIGITAL BIRTHDAY February 5, 2014
Diet Schedule
BORN April 7, 2014
Family first check up April 7, 2014 Milestone
No Category
first SMILE May 21, 2014
Crawling August 30, 2014
jaundice April 8, 2014
light therapy April 8, 2014
third check up
first tooth September 8, 2014
Standing December 8, 2015
MFA Thesis
8 // Poster Child Project
set up
Sharing PLan
1
Essential Information
My account
//
157
REports In addition to being able to check your stats on the posterchild app at any time you can choose to have reports sent to your email.
Share everything
Sign in to Social Networks
Placeholder Placeholder
Invite family and friends
Birth information
Weekly email report Once a week we will send you a tally of that weeks posts, your groups activities and any over sharing notifications
Monthly email report
Birthday
Choose sharing plan
Share a lot Age Full name
Notification Settings
First name Initials
Share nothing
Next
30
Once a month we will send you a tally of that months posts, your groups activities and any over sharing notifications
Year end report At the end of your first year we will send you a review of all the moments you have shared.
Reports
Next
Connections and Conclusions
//
Selected works of Jana Heyer
winter 2014
What are we saying about our kids? It’s easy to loose track of how much we post to social networks. The Poster Child app keeps all of your child’s data in one place so you can see their whole digital life in one place.
Connections and Conclusions
//
Selected works of Jana Heyer
winter 2014
2 // Poster 8 projectChild name Project
title of the MFAproject Thesis
//
163
Connections and Conclusions
//
Selected works of Jana Heyer
winter 2014
MFA Thesis
8 // Poster Child Project
POSTER CHILD PROJECT
//
165
Connections and Conclusions
//
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winter 2014
2 // project name
title of the project
//
167
Connections and Conclusions
//
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winter 2014
8 // Poster Child Project
MFA Thesis
//
173
Connections and Conclusions
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winter 2014
8 // Poster Child Project
MFA Thesis
//
177
Connections and Conclusions
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winter 2014
8 // Poster Child Project
MFA Thesis
//
179
Connections and Conclusions
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winter 2014
Where does our data go?
Can be copied by service provider, government agencies and accessed by hackers.
8 // Poster Child Project
MFA Thesis
//
181
Connections and Conclusions
//
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winter 2014
8 // Poster Child Project
MFA Thesis
//
183
Connections and Conclusions
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winter 2014
8 // Poster Child Project
MFA Thesis
//
185
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winter 2014
2 // project name
title of the project
//
187
Connections and Conclusions
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Selected works of Jana Heyer
thank you
winter 2014
//
1.
my family
I am so blessed to have their love, support and humour. you make me feel known, loved and capable. I couldn’t do this without you all. I love you more than I can say.
2.
my friends
my wonderful friends, the ones near and far. You all make my life rich. thank you for making me laugh till I cry, speaking frankly and for your unconditional love.
3.
the academy
to our fearless leaders in the Design Department: Phil Hamlett and Mary Scott. my thesis advisors who helped me so much on this long road: Dave gottwald, William culpepper, Carolina De bartolo, Anthony Jagoda and all the instructors at the academy who gave us new perspective and pushed us to become more. Thank you in particular Hunter Wimmer, Mark Reynolds, and Michael Kilgore. It’s been quite a ride.
To view portfolio janaheyer.com Printing and binding by Blurb Paper: Blurb Pro-line Uncoated Typeface: Orator Standard, Bell Centennial Standard
ALL RIGHTS RESERVED Copyright © 2014 Jana Heyer No portion of this book may be used or reproduced in any manner without the prior written consent of Jana Heyer.