MFA Graphic Design Thesis Project

Page 1

1


Poster child project

MFA Gr aphic design Thesis by jana he yer

A Graduate Graphic Design Thesis Written and Designed by Jana Heyer janaheyer@gmail.com Academy of Art University 79 New Montgomery Street, San Francisco, CA, USA For more about the Poster Child Project posterchildproject.org To view portfolio janaheyer.com Printing and binding by Blurb Paper: Blurb Pro-line Uncoated Typeface: Maven Pro

ALL RIGHTS RESERVED Copyright Š 2014 Jana Heyer No portion of this book may be used or reproduced in any manner without prior written consent of Jana Heyer.


3

MFA Graphic Design Thesis by Jana Heyer


Poster child project

MFA Gr aphic design Thesis by jana he yer

92% of this generation will have an online presence before the age of two — Study by AVG


5


1

2

3

4


001 010

The Issue Background The Problem Sharing Levels

002 026

Research Insights Research and Strategy Design Gaps

003 064

Design Process Brand Development Visual Standards App Development

004 088

Final Deliverables Poster Child App User Story Promotional Book Infographics Website


Poster child project

MFA Gr aphic design Thesis by jana he yer


This is the most documented generation It’s estimated that Millennial will have 86% of their life online.



001 The Issue Sharing our personal lives online 011–025


It’s easy to loose track of how much we post about our kids child Project

MFA Gr Aphic desiGn Thesis by jAnA he yer

child Project

MFA Gr Aphic desiGn Thesis by jAnA he yer


Chapter 002

researCh

13

Poster child Project

MFA Gr Aphic desiGn Thesis by jAnA he yer

Chapter 002

researCh

13

Poster child Project

MFA Gr Aphic desiGn Thesis by jAnA he yer


Poster child project

MFA Gr aphic design Thesis by jana he yer

And where our data goes

Can be copied by service provider, government agencies and accessed by hackers.


Chapter 001

the issue

15


Poster child project

MFA Gr aphic design Thesis by jana he yer

What are we saying about our kids?


The bits of information that we share online shows an incomplete picture of a life.

Chapter 001 the issue 17


Poster child project

MFA Gr aphic design Thesis by jana he yer

How much data can be posted about a child over the course of five years?

1

MULTIPLE DAILY POSTER “I love to share my life and my family’s story. My blog and social networks have let me do that in such an incredible way.”


Chapter 001

DAILY POSTER “I am so in love with my little family that I want to share that joy with all of the people in my life through posting moments.�

the issue

19


Poster child project

MFA Gr aphic design Thesis by jana he yer

WEEKLY POSTER “Having a smart phone means that I can catch those great moments in life and I wanted a way to share them.


Chapter 001

MONTHLY POSTER “I wanted to let my family and friends in on our lives, but I do not want to put too much personal information online.�

the issue

21


Poster child project

MFA Gr aphic design Thesis by jana he yer

HOLIDAY POSTER “My family lives far enough away that we all can’t get together on holidays. I post moments so they can feel connected to us.”


Chapter 001

RARELY POSTER “I do not share names, important information or many images of my child, I want them to choose for themselves what is online.�

the issue

23


Poster child project

MFA Gr aphic design Thesis by jana he yer

Problems


Chapter 001

1

2

the issue

Recorded Lives We are uploading our lives to the internet, creating a digital record of our lives.

No control over data We don’t know where that information will end up or who will have access to it.

Data accumulation

3

4

5

It’s easy to lose track of how much we post. Even posting once every few days can build up to a big pile of data over the first few years of a child’s life.

No consent Kids don’t have any control over what is posted about them or who it is shared with.

Private information made public Sensitive information, such as heath information, development and schedule are recorded without the child’s consent.

25



Chapter 002

research

27

002 research Sharing our personal lives online 026–063


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 002

research

29


Poster child project

MFA Gr aphic design Thesis by jana he yer

Building a Digital Portrait Our connections are growing and so are the ways we are able to tell our stories. Like never before, individuals have the opportunity to share with a world wide audience.

Online movements are collected to build a digital portrait. Every click, upload, tag, and search build a digital picture of who a person is, collected in any number of data bases. Lives are increasingly being lived online. Email communication, social networking, blogs and browsing have created a society who’s actions, emotions and opinions live on data bases. ‘Put your best face forward’ may become an antiquated term with the growth of interconnectivity and data collection. Increasingly we turn to the internet to learn who a person is. With a long list of social networks, collecting huge amounts of data we may have no idea what can be seen by those who go looking. A person’s online movements, interactions, uploads and downloads create a portrait, how ever accurate, of who they are and have been. Although we may feel our data is safe and protected, facts show that data bases and servers are hacked on a regular basis, which exposes personal data to copy, corruption or deletion. In addition government agencies, corporations and hackers have access to a surprising amount of our information. Private thoughts, emotions and conversations which are passing through our digital interactions are vulnerable. All of this data may soon be an accurate reflection of who we are as a person. By clicking the ‘I Agree’ on user agreements we open up our personal information to be collected, analyzed

and stored. Through increasingly sophisticated collection and analysis predictions can be made of an individual’s movements and a surprisingly accurate picture of a persons tendencies and habits can be created. This vast resource of information, which we add to on a nearly daily basis, may not only effect us but those we post about. Being aware of the portrait we are building of vulnerable members of society must be considered. A parent’s Facebook page or blog often ceases to be their own on the day they discover they are expecting.


Chapter 002

research

31


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 002

research

Stewarding Identities Parents and guardians have the unique ability to create and curate their child’s digital identity with unhindered access to everything that makes a child a person. This has created a situation where the subject has no input as to the amount of personal data and images which are published.

When data is uploaded it is out of our hands. We are able to delete visible data on some platforms, but the record of our actions lives forever on data bases that are not guaranteed to be safe or have permanent ownership. By the time that a child takes control of their digital identity, typically age 11 to 14, their actions and character may have been documented and published for more than a decade. Teenagers no longer have the chance to build a portrait of their own, rather they may step into a world that already knows their birth weight and the date of their first step. Digital photography has made images plentiful, which has allowed this generation to document their lives like never before. The ease of uploading photos and the ability to publish the details of a life while they are occurring to any number of platforms have opened the lives of a generation to the world. We have the unique privilege to be a part of an incredible shift in the way that mankind lives. Like any cultural shift there are consequences, both positive and negative. If a person’s life is made available for the world to see the poster may be violating rights, exposing the person to any number of consequences as well as affecting their future. Yet when a parent shares openly the most intimate parts of their child’s life, the moral and legal factors and far reaching concequences are rarely considered.

Posting core information such as date, time and weight at birth is often done without foresight or consideration. In the rush to share information with friends, family and acquaintances parents can become overzealous and take liberties with their children’s private data. As a child grows up with digitally connected parents, everything from thier developmental progress, behavioral issues, and health problems, to their preferences and favorite products may be freely shared and uploaded to databases. Giving such an accurate picture of children’s lives may be rewarding in the present, providing connection and a sense of community. Yet parents must consider the potential outcomes of their actions more than a decade and more into the future.

33


Poster child project

MFA Gr aphic design Thesis by jana he yer

Who profits from our posting? How much is our data worth to the companies who provide us free services?

21.2 16.9 12.5 9.6

2004

2005

2006

2007


Chapter 002

research

35

18% overall growth 123% mobile growth

42.8 12% non-moblie growth

36.6 31.7 26.0 23.4

22.7

2008

2009

2010

2011

2012

2013


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 002

research

37


Poster child project

MFA Gr aphic design Thesis by jana he yer

How much are we worth?


Chapter 002

research

39


Poster child project

MFA Gr aphic design Thesis by jana he yer

Interviews I interviewed parents with varying levels of social media usage to discover their motivations, what they are comfortable posting, and if they had any concerns about sharing online.

Laura Has two children Shares a lot on Facebook, Twitter, Instagram and a personal blog

“Uploading a bunch of pictures to social networks is easier than emailing them out to all of my relatives.”

Amanda Has two children Shares on Facebook and Instagram

“Sharing online and reading other people’s posts helps me to feel less isolated as a stay at home mom.”

Todd Has four children Shares on Facebook

“We rarely post about children. When we do it is not private information and we refer to our kids as ‘oldest daughter’ or ‘youngest son,’ instead of using their names.


Chapter 002

research

Gwenda Has four children Shares on Facebook and Instagram

“If you post once, they always know where you live. That is scary. People post way too much about their lives.” .

Steve Baby on the way Shares a lot on Facebook, Twitter, Instagram and a personal blog

“We are so excited about our new baby, we want to share that with all the people we know. Facebook is great for that.”

Rebecca Has two children Does not use any social networks

“People do not know the harm they are doing to their children, or who knows details about their lives.”

41


Poster child project

MFA Gr aphic design Thesis by jana he yer

Insights After many phone calls, dinners, coffees and Skype dates I combed through my interviews and complied a list of concerns and insights. The people I spoke to spanned a wide range of parenting stages, ages and styles. Everyone had a unique view.


Chapter 002

research

43

Consider the audience

1

2

3

4

5

It’s tough to convince an adult that they need to be careful with what they post online about themselves. Focusing on the security of the most vulnerable part of society would be a more effective way to bring awareness to the issue.

Too much data There is no way for parents to keep track of everything posted about their child from multiple social networks.

Content control There is no way for parents to put a limit on the volume and content of their posts to keep them from sharing more than they want online.

The child’s future Parents don’t always consider the child’s future and digital reputation when they post pictures online.

It’s natural to share When I spend time with my beautiful little niece all I want to do is share the moments with my friends.


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 002

research

45


Poster child project

MFA Gr aphic design Thesis by jana he yer

Generational Changes “There were very few pictures taken of my generation. The photos were put in albums which were maybe shown to people when they came over to the house. It was more of a record than a sharing thing.” — Judy Heyer, my mother

Photography has became less expensive and more common over throughout the last few generations. It’s place in the family has changed and the number of images taken by families has increased. As part of my research I looked into the way we share images and how it has changed over the generations. Developments in technology and cost of creating images has changed the number of photos that were taken of the children before the age of five dramatically. There is no statistical data regarding the amount of images take of an average child in North America over the last four generations, I therefore decided to use my family’s experience as an example. My grandmothers generation’s experience with image creation is significantly different to mine. If images were captured, the number of copies was very limited. The cost of film, developing and the camera were prohibitive for my grandparents generation. The only images created of the children before the age of five in my grandmothers family were at formal sittings of the family for a portrait, which were rare and costly. The way photographs were regarded has also shifted. In my grand parents generation a photograph was a record of a life. My mothers had a few more photographs taken of her before the age of five because the personal camera was becoming more common. Her family did not own a camera, but a member of her extended family would bring a camera by on

special occasions. Even with access to a camera, the cost of developing the photographs was still a hindrance to taking many photographs of the young children. When I was born the cost of film, cameras and image development had reduced dramatically. My parents owned a camera and were able to take hundreds of photos of me before the age of five. However, the audience that had access to my images did not change much from my mothers generation to mine. The photos still lived in the home, in a stack of photo albums that were shown to company. There is a significant jump when I look at the number of photographs that have been taken of my niece. Her parents have smart phones and the a DSLR. The photos they take are stored on their phones, the computer, and uploaded to the cloud. They also mail out Christmas and Birthday cards with images of their children as well as print out photo books. As for the audience of the images, it only takes one click to upload a photo to twitter which can be accessed by the over 3 billion people who have access to the internet.


Chapter 002

research

47


Photo is displayed in the family home

Photo is displayed in the family home

Photos mailed to friends and relatives and displayed in homes

Photo is displayed in the family home

I grew up in a small, remote town. My family had a camera and my dad was passionate about photography and my parents loved capturing family moments.

Parents Generation

Photos taken before age 5: 250

Photos taken before age 5: 12

My mother grew up in a small city. Her family owned a camera, but film and development were costly, so a limited number of pictures were taken, mostly on special occasions.

Grandparents Generation

Photos taken before age 5: 2

My Grandmother grew up on a small family farm in rural Ontario. Her family did not have a camera, but a relative would bring one over on holidays.

Great Grandparents Generation

Shown to friends and neighbors

Shown to friends and neighbors

Shown to friends and neighbors

Poster child project MFA Gr aphic design Thesis by jana he yer


Photos taken before age 5: 1000

Posted to Facebook Parents have 925 followers

Photo is displayed in the family home

My niece is growing up with digital cameras and smart phones. Photos no longer need to be developed and her parents have a camera in their pocket all the time.

This Generation

School photo displayed in the hall way

Christmas photos mailed to family and friends

Chapter 002 research 49


Twitter, public to all internet users

3 billion people

Shared on a public instagram account

15 million users

Poster child project MFA Gr aphic design Thesis by jana he yer


Chapter 002

research

51


Poster child project

MFA Gr aphic design Thesis by jana he yer

Childhood Photos Project There are no adults who have had their lives documented on social networks as they were growing up. So I became a Guinea pig and posted my early life in a public profile to get an idea of what it was like.

I dreaded my weekly Facebook posts to the Poster Child Project. I am very careful with what personal information I share online, so uploading all of my childhood photos was way outside my comfort zone. These images had been private for nearly 30 years, tucked away safely between cellophane sheets in family photo albums. The stack of albums, housed in a hutch built by my great great grandfather, had a feeling of importance and permanence. The act of digitizing the images and letting them out into the world where any one could see them affected me more than I thought it would. The process of collecting my childhood photos was a great one. I was able to look closer at my childhood and find out more about my family and my hometown. My poor brother, cousins and extended family kept getting “I miss you!” emails from me, with some sentimental childhood photo attached. Those emails stood in contrast to my uploads to the Poster Child Project Facebook page. It is a public page that would receive comments from people I didn’t know. Strangers were enjoying my precious childhood memories. I was able to make an informed decision, as an adult, about what I wanted to be known about my childhood. Most of the comments from followers were pleasant, centering around my

cuteness and the 80’s fashion choices. There were moments that I enjoyed sharing, like the “I’m going to cut you” face I made after my first taste of ice cream, or the fantastic mullet my parents chose for me. But those moments were over shadowed by the realization that a lot of my favorite childhood memories were no longer tucked safely away, but had been copied to an unknown number of servers, had traveled to screens around the world. Most disconcerting realization of all is that I have no idea who has seen my baby pictures. Children who grow up in a world where posting on social networks is integral to a lot of parents lives will have a totally different view of privacy than I do.


Chapter 002

research

53


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 002

research

55


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 002

research

57


Poster child project

MFA Gr aphic design Thesis by jana he yer

Project Results The childhood photos project gave me some great insight into what it will be like for children to have their lives documented online. I was left with two distinct impressions.


Chapter 002

research

59

Would I want that on the internet?

1

Fortunatally my parents censored my baby pictures, so there are no terribly embarrasing pictures. But even posting this picture made me think of all the kids who have bathtub and bare bum pictures uploaded to the internet. I’m glad there are no uncensored pictures of my childhood online.

A life time of targeted marketing

2

Many of my childhood pictures include information about my preferences. My favorite toys, what foods I liked, and my daily activities are shown in photos and would have been detailed in captions. Kids who grow up with their lives posted to social networks may end up being targeted by advertisements from birth, creating a very accurate way for companies to target them as individuals.


Poster child project

MFA Gr aphic design Thesis by jana he yer

Design Gaps


Chapter 002

research

Where does our data go?

1

2

Individuals who use social media and share information online should know what happens to their data.

Who can see your data? Users should have a better understanding of who can see and use the information they have shared online.

What will happen in the future?

3

Parents need to consider their children’s future when sharing online.

The Poster Child Project

4

I decided to build an app and resources to let people make an educated decision about their children’s data and help them manage a digital portrait.

61


Poster child project

MFA Gr aphic design Thesis by jana he yer

Target Audience The Poster Child App was designed to give those who are already in the habit of posting their lives to social networks a tool to help keep track of the information they would normally share as a part of their digitally integrated life.

The heart of the Poster Child Project is to encourage people to consider more carefully what personal information is shared online and who has access. By focusing on a vulnerable part of society, young children, we hope to cause people to consider their own personal data sharing habits as well. Posting personal details of our lives has become such a habit for a lot of people in the western world that it has become a natural part of life. When it is our own information we have the power to make our own decision about what to share. The Poster Child Project seeks to cause people to consider the volume and content of their posts and to realize who can really see their personal information. Having a baby changes a lot of things in life, and causes expecting and new parents to have a new perspective on many issues in life. The Poster Child app is primarily is designed for people in this transitional time. Materials and tools are provided to lead them to make an educated and responsible decision on their child’s behalf. The smart phone app was decided to be the best tool for this demographic due to the fact that the percentage of the population with a smart phone is rapidly growing and individuals who consistently post on multiple social networks are more likely to use a smart phone. An app also makes it very convenient for users to access their reports and check in with their data levels.

The secondary audience we want to reach is the family and close social connections of the new parents. The Poster Child App allows for multiple users to contribute to a child’s account. If a grandmother or aunt posts about the child the parents may invite the family member to join Poster Child to build a more complete picture. If close friends frequently post, they may be invited as well.


Chapter 002

research

Soon-to-be parent First-time parents who have not yet decided what to share about their new baby online.

Parents of a young child Parents who have already begun posting about their child’s life to social networks.

Friends of parents with small children Members of the parent’s close social group who share images and information about the child on their personal social networks.

Friends of parents with small children I decided to build an app and resources to let people make an educated decision about their children’s data and help them manage a digital portrait.

63



Chapter 003

design process

65

003 Design process Finding a voice for the Poster Child Project 064–087


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 003

design process

67


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 003

design process

69


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 003

Poster chiLd Project

design process

71


Poster child project

MFA Gr aphic design Thesis by jana he yer

Graphic Elements primary c100 m0 y30 k0 Pantone 7467 CP

r0

g174

b23

r67

g64

b64

r100

g100

b100

r241

g95

b81

r219

g231

b121

Secondary c40 m40 y40 k80 Pantone P 174-14 U

primary c20 m20 y20 k63 Pantone 424 CP

Secondary c0 m78 y69 k0 Pantone P 55-5 U

Secondary c17 m0 y66 k0 Pantone P 160-5 U

Type System

Maven Pro Light 200 keep track of your baby’s data abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890

Maven Pro Medium keep track of your baby’s data abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890


Chapter 003

design process

23

15

32

total

70

73


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 003

design process

75


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 003

design process

77


Poster child project

MFA Gr aphic design Thesis by jana he yer

Icon Development

Videoh

ealth and Development

Photos

Posts

StatsS

tatusS

torage

Items

Settings

ScoreS

crollF

iles


Chapter 003

design process

79


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 003

design process

81


Poster child project

MFA Gr aphic design Thesis by jana he yer

App Development

Time select

Media select

Time select

SN select

Biography Essential Information Health Development Schedule Family

FB

TWIT

INSTA

TUMB

BLOG

Photos

Posts

Video

Photos

Videos

Posts

All

All

Data by social network

Current Plan

Who can see my baby’s information?

Monthly Progress Yearly Progress

Summation of Project Link to Posterchild Project

What does the internet know?

Reset Goals Why is this important?

Settings

Terms and Conditions Infographs: Didgital photo Parenting Styles Other


Chapter 003

MEDIA

MEDIA

MEDIA

Facebook Posts

Facebook Posts

83

MEDIA

Facebook Posts

May 2–9, 2014

design process

Posted on May 7, 2014

May Week 1

Photos

Photos

Photos Posts Video

Twitter Posts

See all

Photos

Posts

Posts

May 2: Little Keeley deiscovered her toes today. Could melt she is just so cute. May 4: First smile!!!! #SoProud

Video

May 7: Off to baby swim class! May 9: My little bean is so happy to be at Oma and Opa’s!! May 11: It’s been a long day, my little one is tuckered out!! See all

CandiceDawn Our little bean all bundled up and ready for lunch with Oma and Opa.

Video

Instagram Posts Photos Posts

See all

VIDEO

IMAGES

POSTS

STATS

VIDEO

GPS LOCATION

IMAGES

POSTS

STATS

THIS MONTH

DATA CATEGORIES

Post Locations

Facebook

May Week 1

Photos

JUNE 1–7

Health

Photos

Development

9

3

JUNE 8–14

5 27 13

Schedule Family

1

1 3 2

3 92

JUNE 15–21

Posts

Cuteness

May 2: Little Keeley deiscovered her toes today. Could melt she is just so cute.

1

May 4: First smile!!!! #SoProud

4

May 7: Off to baby swim class!

JUNE 22–28

27

Video

8 FACEBOOK

INSTAGRAM

TWITTER

FACEBOOK

INSTAGRAM

TWITTER

DATA CATEGORIES

THIS MONTH

DATA CATEGORIES

JAN FEB

June 2014

MAR

JUNE 1–7

Health

APR

Development

MAY

JUNE 8–14

Schedule

JUN

Family

JUL AUG

JUNE 15–21

Cuteness

SEPT OCT

JUNE 22–28

NOV DEC

23 23

FACEBOOK

8 8

12 12

23

8

12

23

8

12

INSTAGRAM

This month I’ve posted:

This month I’ve posted:

This month I’ve posted:

TWITTER

23

FACEBOOK

INSTAGRAM

TWITTER

17 of 25 posts 21 of 25 posts

23

13 of 25 posts 30 of 35 posts

23

FACEBOOK

INSTAGRAM

78

TWITTER


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 003

design process

85


Poster child project

MFA Gr aphic design Thesis by jana he yer

April 2014 15 photos 5 videos

My child’s digital life

2014 April March February January

10 posts

15 photos 5 videos 10 posts

15 photos 5 videos 10 posts

JAN

FEB

MAR

32 Posts

2013 December November October September

APR

JAN

28 Posts

What’s known about my baby? 15 photos 5 videos 10 posts

42 Posts

12 Posts

May 7: First Smile from our little cutie! May 9: Off to Oma and Opas House May 12: I would love for Emily to sleep for more than an hour # sleepdeprivation May 12: Sucess! She is out like a light, let`s hope this lasts for more than an hour...

What’s on my Social Networks? Who can see my posts?

APRIL

Digital Birth

2014

ALL 14 photos, 14 posts

JUNE

Social Networks

Poster Child

JULY

AUG

AUG

MAR

OCT

NOV

NOV Crawling

JAN Teetering

MARCH

Baby Bio

My audience

Social Networks

Poster Child

DEC JAN Teetering

FEB

APR

ALL

SEPT

Crawling

15 photos14 posts FEB

Why is this important?

Teething

DEC

JAN

What’s on my Social Networks?

JUNE

First Smile

JULY

OCT

28 photos, 5 videos

Who can see my posts?

MAY

First Smile

Teething

My audience

What’s known about my baby?

APRIL

SEPT

What is known

APR

Development

Digital Birth

MAY

23 photos, 5 videos, 14 posts

MAR

Why is this important?

My child’s digital life This month I’ve posted

FEB

FEB

Walking

JAN

FEB

MAR

APR

MARCH

Walking

What’s known about my baby?

What’s known about my baby?

What’s known about my baby?

What’s known about my baby?

What’s known about my baby?

What’s on my Social Networks?

What’s on my Social Networks?

What’s on my Social Networks?

What’s on my Social Networks?

What’s on my Social Networks?

Who can see my posts?

Who can see my posts?

Who can see my posts?

Who can see my posts?

Why is this important?

Why is this important?

Why is this important?

Who can see my posts? Why is this important?

Why is this important?

ALL IMAGES

ALL IMAGES


Chapter 003

design process

2014

It’s a girl!! She is FINALLY here!! Facebook, April 7, 2014

Proudly introducing our Emily Dawn! 7.4 pounds, 21 inches. She is perfect!!

87

Development

Digital Birth

APRIL

We are so so so in love with our new little one. I can’t imagine anything better.

!

JUNE

First Smile

Facebook, Twitter. April 8, 2014

!

ALL

ALL

ALL

JULY

On our way home at long last. Wish us luck, we are new to all of this!!!

AUG

Facebook, Twitter. April 9, 2014

Teething OCT

Twitter . April 11, 2014

What’s known about my baby?

What’s known about my baby?

My Social Networks

What’s on my Social Networks?

My Social Networks

My Audience

Who can see my posts?

My Audience

Posterchild Project

Why is this important?

First official outing is a walk around the block with our perfect little family.

NOV

Facebook, Twitter. April 15, 2014

Off to Oma and Opa’s house for dinner. It’s amazing how much longer everything takes when you’ve got a newborn in tow!!! Twitter. April 20, 2014

Posterchild Project

ALL

April 2014

All Posts

April 2014

All Posts Photos Videos

December

Text Posts

November

All

October

Crawling DEC JAN Teetering FEB MARCH

Walking

POSTiNg STATS

Photos

March 2014 2014

FAcebOOk TerMS

December 2014

Very broad copyright license on your content

70 posts

Automatically shares your data with other services

September

Facebook automatically shares your information with Bing, Pandora,

August July

November 2014

TripAdvisor, Yelp, Rotten Tomatoes,

65 posts

Clicker, and, Scribd, unless you

May

manually opt-out.

April

No promise to inform you about data requests from governments

March February

October 2014

January

Tracks you on other websites

52 posts

You can give your feedback before changes Transparency on law enforcement requests No pseudonym allowed

September 2014

FAcebOOk TerMS

FAcebOOk TerMS

Very broad copyright license on your content

Very broad copyright license on your content

The copyright license that you grant to

Automatically shares your data with other services

Facebook goes beyond the requirements for operating the service. For instance, it

terms (“sublicense”). Also, the copyright

No promise to inform you about data requests from governments

license does not end when you stop using

Tracks you on other websites

the service unless your content has been

You can give your feedback before changes

includes the right for Facebook to transfer the license or to license it others on their

deleted by everyone else.

Automatically shares your data with many other services Facebook automatically shares your information with Bing, Pandora, TripAdvisor,

TerMS OF SerVice

30

0

posts left this month

milestones left

This service tracks you

December 2014 2 posts flagged as overshares

30

23

15

32

ToTAl

posts left

December 2014 70 of 100 posts used 2 Milestones

70

Transparency on law enforcement requests

This month 70 of 100 posts

No pseudonym allowed

Yelp, Rotten Tomatoes, Clicker, Scribd, and Docs, unless you manually opt-out.

POSTer chilD

MY rePOrT

2 POSTS FlAggeD AS OVerShAreS

Most frequent poster MOM 39 post in December, 241 total

J

F

M

A

M

J

J

A

S

O

N

D

39 13 6 12 posts

posts

posts

M

SEPT

Night four conquered! Gassy baby = very very tired mom and dad.

What’s known about my baby?

A

MAY

Facebook, April 7, 2014

posts

Week

1

2

3

4

JU



Chapter 003

Final Deliverables

89

004 final deliverables 009-034


Poster child project

MFA Gr aphic design Thesis by jana he yer

The Poster Child App Keep track of your baby’s data


Chapter 003

Final Deliverables

December 2014

23

15

32

total

70

30

posts left this month my posts

my report

91


Poster child project

MFA Gr aphic design Thesis by jana he yer

December 2014

search posts

po

Dashboard Posting plan

I’m new, what is Poster Child?

23

15

Find out

user name

My Audience

70

Sign Up

total

32

My baby’s history About Posterchild

password

Sign in

23

My Social Networks

!

Log in

See all posts

30

Settings

posts left this month

Forgot password my posts

my report

32


Chapter 003

December 2014

december posts

70 of 100 alloted posts 38 Photos 12 videos 20 Text Posts

Final Deliverables

93

flagged posts Flagged as health overshare FEVER OF 104째F April 7, 2014 by mom

Flagged as development overshare

70 total vision problems Mom

Milestones posted

39 post in December, 241 total

Standing DAD

December 8, 2015

13 post in December, 121 total

2 posts flagged as overshares Aunt 6 post in January, 98 total

Grandma 12 post in January, 132 total

May 21, 2014 by dad


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 003

8

Final Deliverables

95

Posting Reports You decide how many posts you want to make about your child. The app will keep track of your social networks and let you know how you’re doing.

Content Alerts With the apps posting filters you can choose what content you don’t want to have a record of online, and the app will let know when something sensitive has been posted.

Building a Clear Picture The app collects the photos and mentions of your child from your social networks and lets you see every thing that has been posted.

Multiple Contributors It’s often not just one parent who posts about a child. Friends and family can use one Poster Child account for your child. By linking several social network profiles, your family can build a responsible picture of your child together.


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 003

Final Deliverables

What are we saying about our kids? It’s easy to loose track of how much we post to social networks. The Postchild app keeps all of your child’s data in one place so you can see their whole digital life in one place.

97


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 003

Final Deliverables

99


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 003

Final Deliverables

101


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 003

all posts in one place to show what can be found by someone who goes looking for it

Final Deliverables

103


Poster child project

Development Development Health

Development

MFA Gr aphic design Thesis by jana he yer

April 2014

All Posts

My Baby’s history DIGITAL BIRTHDAY February 5, 2014

Diet Schedule

BORN April 7, 2014

Family first check up April 7, 2014 Milestone

No Category

first SMILE May 21, 2014

Crawling August 30, 2014

jaundice April 8, 2014

light therapy April 8, 2014

third check up

first tooth September 8, 2014

Standing December 8, 2015


Chapter 003

set up

Sharing PLan

1

Essential Information

My account

105

REports In addition to being able to check your stats on the posterchild app at any time you can choose to have reports sent to your email.

Share everything

Sign in to Social Networks

Placeholder Placeholder

Final Deliverables

Invite family and friends

Birth information

Weekly email report Once a week we will send you a tally of that weeks posts, your groups activities and any over sharing notifications

Monthly email report

Birthday

Choose sharing plan

Share a lot Age

Full name

First name

Initials

Share nothing

Next

Notification Settings

30

Once a month we will send you a tally of that months posts, your groups activities and any over sharing notifications

Year end report At the end of your first year we will send you a review of all the moments you have shared.

Reports

Next


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 003

Final Deliverables

107


Poster child project

MFA Gr aphic design Thesis by jana he yer

User Story Amanda is a brand new mom. She loves to share moments from her little family’s life, but is concerned about the amount of information she is sharing about her baby’s life. She uses the posterchild app to help her keep track of what she posts.

1

She creates a new user account

account

account

I’m new, what is Poster Child? Find out

amanda21

zach

*********

zachattach, buddy, little one, lil buddy, lil man, dude

*********

Upload Photo

amandasmith@gmail.com Sign up

A photo of your baby will help our app find images in your posts

Done

Log in user name password

Sign in Sign Up Forgot password Add a Social Network

Add a Social Network


Chapter 003

2

set up

Final Deliverables

109

Links up her social networks to the app

social networks

social networks Verified

My account

Verified

Sign in to Social Networks

Verified

Verified

Verified Invite family and friends

Verified Amanda21 ******

Choose sharing plan

Sign in

Notification Settings

30

Reports You Tube

Add a Social Network


Poster child project

MFA Gr aphic design Thesis by jana he yer

3

set up My account

Sign in to Social Networks

Invite family and friends

Choose sharing plan

Invites husband and family to join Poster Child

Add a user

USERS

myronsmith@gmail.com Mom Hey hunny, I just started this profile to keep track of Zachs data. Can you join and link in your Facebook and Twitter? I’d like to see everything we’ve posted about him.

Send

DAD

Aunt

Grandma

Notification Settings

30

Reports

Add a User


Chapter 003

4

set up

Final Deliverables

She chooses what level of information she wants to share

Sharing PLan

Let us knowSharing how much PLan you want to share about

My account

Sign in to Social Networks

Invite family and friends

Choose sharing plan

Notification Settings

30

Choosing a Sharing Plan

1

Essential

your child. Slide the

Information bar to the level you are comfortable with.

Share everything

It’s hard to know how much we post over time. Images add up and information grows. The Poster Child app can help you decide how much you want to share about your child and has features that will help you stick to those decisions. It’s easy, answer a few questions and choose a few monthly posting limits and you are all set. You can come back and change your sharing limits at anytime in the settings tab.

got it

Birth information

Birthday

Share a lot Age

Full name

First name

Initials

Reports

Share nothing

Get Started

Next

111


Poster child project

MFA Gr aphic design Thesis by jana he yer

Sharing PLan

1

Essential Information

Sharing PLan

2

Health Information

Sharing PLan

3

Developmental Information

Share everything

Share everything

Share everything

Placeholder

Hospital visits

Placeholder

Medications

Serious diagnoses

Speech

Birth information

Developmental Issues

Birthday

Placeholder

Share a lot

Share a lot

Share a lot

Age

Illness

Full name

Fevers

Mobility

First name

Teething

Initials

Sniffles

fine motor skills

Share nothing

Share nothing

Share nothing

Next

Next

Next


Chapter 003

Sharing PLan

4

Family and Friends

Sharing PLan

5

Schedule

Final Deliverables

Sharing PLan

6

Photo posting limits per month

Share everything

Share everything

Share everything

200

Family’s names

Doctors appointments

Family titles

150 School Schedule

100

75

Share a lot

Share a lot

40

Friends names

Family trips

50

30

20

Social interactions

Share nothing

Share nothing

Share nothing

Next

Next

Next

Play dates

10

113


Poster child project

MFA Gr aphic design Thesis by jana he yer

5

Whole Life

She can see all of the posts about her son sorted by media type or social network

April 2014

Posted to facebook

2014 December November October September August July May

Our little Zach just taken a nap. Happy baby and happy mama!! 04.7.14

See in Facebook

ALL

April

All Posts


Chapter 003

6

The dashboard gives a quick view of the months posts

December 2014

!

23

15

32

total

70

30

posts left this month my posts

my report

Final Deliverables

115


Poster child project

MFA Gr aphic design Thesis by jana he yer

7

December 2014

She can go further and see a detailed report

flagged posts

december posts

Flagged as health overshare

30

FEVER OF 104째F April 7, 2014 by mom

posts left

Flagged as development overshare vision problems May 21, 2014 by dad

Mom 39 post in December, 241 total

DAD J

fmamjjasond

2 posts flagged as overshares See posting plan

Aunt 6 post in January, 98 total

39 13 6 12 posts

posts

posts

13 post in December, 121 total

posts

Grandma 12 post in January, 132 total


Chapter 003

8

December 2014 70 of 100 alloted posts 38 Photos

Final Deliverables

117

She can see a quick glance of his milestones and development

My Baby’s history

Posted to facebook

DIGITAL BIRTHDAY February 5, 2014

12 videos 20 Text Posts

BORN April 7, 2014

70 total first SMILE Milestones posted Standing December 8, 2015

2 posts flagged as overshares

May 21, 2014

Crawling August 30, 2014

first tooth September 8, 2014

Our little Emily Dawn just taken a nap. Happy baby and happy mama!! 04.7.14

Standing December 8, 2015

See in Facebook


Poster child project

MFA Gr aphic design Thesis by jana he yer

App promo booklet


Chapter 003

Final Deliverables

119


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 003

Final Deliverables

121


Poster child project

MFA Gr aphic design Thesis by jana he yer

Data sharing infographics As part of an online resource for parents a set of infographics were created to help users visualize the amount of information they share online, who makes money from their data and what happens to their data when it is uploaded.


Chapter 003

Final Deliverables

Keep track of your baby’s data

Who can see my data?

er Post ild ch

Where does my data go?

8

How much do I post?

$

Who makes money from my data?

Posting Reports

Building a Clear Picture

You decide how many posts you want to make about your child. The app will keep track of your social networks and let you know how you’re doing.

The app collects all of the photos and mentions of your child from your social networks and lets you see every thing that has been posted.

Content Alerts

Multiple Contributors

With the apps posting filters you can choose what content you don’t want to have a record of online, and the app will let know when something sensitive has been posted.

It’s often not just one parent who posts about a child. Friends and family can use one Poster Child account for your child.

123


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 003

Final Deliverables

125


Poster child project

MFA Gr aphic design Thesis by jana he yer

Can be copied by service provider, government agencies and accessed by hackers.


Chapter 003

Final Deliverables

127


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 003

Final Deliverables

129


Poster child project

MFA Gr aphic design Thesis by jana he yer


Chapter 003

Final Deliverables

131


Poster child project

MFA Gr aphic design Thesis by jana he yer

Thank you Phil Hamlett, Hunter Wimmer and my my thesis advisors who helped me so much on this long road: Dave Gottwald, William Culpepper, Carolina De bartolo and Anthony Jagoda

A Graduate Graphic Design Thesis Written and Designed by Jana Heyer janaheyer@gmail.com To view portfolio janaheyer.com Printing and binding by Blurb Paper: Blurb Pro-line Uncoated Typeface: Maven Pro

ALL RIGHTS RESERVED Copyright Š 2014 Jana Heyer No portion of this book may be used or reproduced in any manner without prior written consent of Jana Heyer.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.