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Ushizu Pharmaceutical Co. Ltd Made in Japan
EYES
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Chinese Fashion Designers What the hell is Fashion Design Garbage next High Fashion L.A. Fashion Indomitable Couture Polaroid is Back We are the mods Rising music stars 2010 Unisex fashion Fashion and Music Antwerp: Small city huge Fashion Street Styles The Gems of London Ooooh Fur Cemetary mood Diamond trial Interview stylist Valeria Ugarte It MEX me beautiful El retiro se vuelve Blanco LCF Collection 2010 Winsavod art galleries London Fashion week experience Top 5 Beaches Southeast Asia Fashion show report
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... p m u j ’s r o the edit
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Other members, Candice Cassidy, Kent Tong, Viola Shun, Jacqueline, Nez Beresford, Jacqueline Janssen
Lu Chen, team member. “What should I do, what do I have to do?!!”
Beth Leyens, team member. “Super!”
Noemie Adler, team member. “Teamwork is one of the hardest, trickiest and toughest things. But one of the most rewarding as well. Love you all!
Becky Lee, team member It’s so lucky to work with such a great team here!”
Ely Hopkins, team member “Amazing!”
Yoshimi Mita, team member “Very inspiring working with my group...it was amazing.”
Cornellia Duan, team member. ”I loved it”
Emiliya Kirdoda, Head of Advertising ”I want to work for magazine in the future. It’s a lot of fun.”
Julia Roper, Head of Photography “Fashions fade, style is eternal. Yves Saint Laurent”
Hemmily Paga, Head of Styling “Ilusion if the first of all pleasures. Oscar Wild”
No sleeping but astonishing results!”
Garance Sagit, Art Director “Creativity, Patience, Details, Listening, Fast and faster,
Pryianjoli Basu, Head of editorial “Dude, I’m so screwed!”
Cherish Sun, Sub-editor “Great!”
Janaki Dani, Editor “I’m not the one you mess with”
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CONTRIBUTORS
become one of the most successful fashion designer in China,
meanwhile, she is also on her way to music dream. During her intern-
chinese tunic suit recorded her working time and lifestyle. repre-
sentative of Chinese industry. In terms of her own design, even we
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Graduated from Central Saint Martins and got internship in Isse Miyake in Japan, MingZi Ye has
MingZi Ye
got the signal of John Galliano and Alexander McQueen, Pei Guo still does her own style - combination between western and eastern. On the fashion show night, her collection was combined the traditional Chinese aroma and the phantasmagorical circus style on Pei Guo’s collection show, super model Carmen Dell Orefice modeled for the gorgeous garment.
tor Sally Field selected Pei Guo as an representative of Chinese industry in the documentary film
As a designer, who is successful for dressing local actresses and singers, attracted stars like lady gaga, Pei Guo’s design is always spectacular and dramatical. On the BeiJing International Fashion Week 2010 spring/summer, Pei Guo’s collection achieved a new standard of Chinese hautecouture. In 1996, Australian direc-
Pei Guo
of Chinese fashion, besides, he is also the first fashion designer
men of Chinese fashion designers association and the leader
on Chinese local film directors, super stars and upper classes. ZhaoDa Zhang is the vice-chair-
ship period, Tetsuya Komuro composed the song listen to you heart for her. Different from other designers, MingZi Ye never separate her designs and herself. For MingZi, her world is made up of designs, and she is proud of them. Generally, the designs of MingZi Ye is in the mood of sophisticated and elegant. She is focus on custommade. Each season, the number of her designs is less than 30 due to her self-absorption of fine cut. Her target market is mainly focus
Chinese Fashion Designers
who successfully stepped into the European-American fashion industry. No matter when you look at his collection, the designs has never been far from the different Chinese traditional cultures. From east to west, north to south, ZhaoDa Zhang used very single ethnic style to decorate to his collections. No doubt, the designs are fantastic and unique.
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ZhaoDa Zhang
to explore the meaning of live.
combination of silhouette and color pallet, and made people want
Zhang created a mood of meditation, purely presented the poetic
collection is modern, splendid and comfortable at the same time. For his haute couture 2010, ZhaoDa
style”. Every single design of his
cause the free attitude, his designs is always around the world of “sophisticated and elegant casual
and the global trends, he has the free of the soul! It’s preciously be-
He used to roam about the world, and the experience was a gift to muster him create the exquisite garments. Even being successful now, he still traveled around the world every year to get inspiration
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design
tthe he hell hell is is
hat Fashion typically to be accomplished in more or less 2 months.
an assignment that requires an independent researching, designing and making process. This has
Students are aimed to undertake
Take a shopping trip and you’re bound to find plenty of super cute clothes. But have you ever thought about the brains behind them? Fashion designers are the starting point for all of the clothing on the racks. Though the end products can be quite different, the passion remains the same. Fashion design is to enjoy a training that is demanding, challenging, and of the highest quality. This article will give an insight of the starting point of the fashion design process to the final garment by students from London College of Fashion.
This is “La crème de la crème”, the heart of the fashion design, here summed it up in a unique article illustrated by exclusive sketching and pictures.
Fashion designers aren’t not just artists they are creators. Designers brainstorm everyday for new ideas, they look for inspiration in the street, from music or movies, in books, from experimentation… Also the background of the designer plays a very important part in the researching process.
Researching
The art of creating
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Fashion designers work in different ways. Some sketch their ideas on paper, while others drape fabric on a stand. However most of the sketches and draping are just development of ideas, and the rest is chosen to create the final outfit. When a designer is completely satisfied with the fit of the toile, he or she will consult a professional pattern maker that then makes the finished, working version of the pattern out of card. The pattern maker’s job is very precise and painstaking. The fit of the finished garment depends on their accuracy. Finally, a sample garment is made up and tested on a model. In this case the students are both designing and making the garment.
Sketching/Draping
Making the Garment
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Power cut
cutting and draping around a dress form. This shows how the piece will look on a person.
makes a pattern and garment sample of her idea. Starting by
After a sketch is drawn up, what comes next? The designer
the city to costume their current projects. A huge resource for costume designers is the amazing vintage clothing store selection throughout the city. Playclothes, The Way We Wore, What Comes Around Goes Around, and Golyester are just a few of the stores that receive most of their business from the TV and film industry. Celebrity clientele is also a huge contribution to clothing stores in L.A. Their influence on fashion is immense and Los Angeles natives can get a taste of the celebrity lifestyle by shopping at the stores that are visited by their favorite celebrities. While designer fashion in areas like Beverly Hills, Hollywood, Westwood, and Santa Monica contribute to the overall style of L.A., places like Venice Beach keep the California surf culture alive and known. People ride
Downtown L.A. is a newcomer to the pricey loft real estate, chic restaurants, and of course, fashion of all types from urban street style to office wear to designer fashion. Known as the Garment District, people come from all over to shop the fabric stores for deals on bulk fabric. The well-known Mood is a destination for designers, buyers, and fashion lovers who are working with a higher budget. World renown fashion school Fashion Institute of Design and Merchandising, home of Project Runway’s Season 6, is located downtown and is referred to as one of the best fashion schools in the United States. Los Angeles also prides itself in its influence on the TV and film industry. Most all studios reside in the L.A. area, and costume designers use their resources in
making a noise in L.A. fashion. Runway shows, trunk shows, and
coskie are just to name a few of the hundreds of designers who are getting their designs out and
designer David Hershberger, and Aviator Nation’s t-shirt and beachwear designer Paige My-
along Pacific Coast Highway on their beach cruisers barefoot, sporting an amazing maxi dress from Ron Herman and showcase a more relaxed style. From cheap vendors along the boardwalk of Venice, to a trendy boutique on Abbot Kinney Road, to an offbeat bohemian store in Topanga Canyon, people regard and embrace the ever-present beach style in California. Los Angeles welcomes new styles and influences from all over world, bringing in new designers to contribute to the rising fashion industry. Endovanera’s menswear
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expo shows occur in the city all year round helping stores and designers get their word out and get people noticing, buying, and wearing the newest designs on the market. L.A.’s fashion industry is rapidly rising and welcoming more and more talent into the city. Los Angeles is definitely a leader in depicting all that is American fashion, while also housing trends and styles unique to the city itself.
Los Angeles is a rapidly growing city that houses alternative, historical, and influential fashion, illustrating its own twist on classic American wear.
L.A. Fashion
Couture
haute couture is neither haughty nor superannuated. It’s not about
a shiny opulence. It’s about fine taste. It’s about the better things in life, things we aspire to. The
clothes may take a certain confidence to put on, but when you
It stands for more than itself, and that is its strength.
To accept that couture is here, we have to see that we are unworthy of it. Most of us are bourgeois,
and haute couture is for the few. We are well out of that bracket,
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no matter how fashionable we consider ourselves. True luxury still has its patrons, and one such luxury is couture. The market has changed, like it always does. What have not changed are the traditions of impeccable tailoring, great attention to detail and a possibility of tastefully splendid clothes. Is couture unwearable? True, the theatre pieces so often shown in fashion shows around the world baffle imagination, but that is their job. It is not the rule however. Designers today have changed how we look at clothes. Today,
Many people are of the belief that haute couture is well past its prime, well past its time. It is a relic of an age gone by. When life was slow, and people had time. When people would get dressed for dinner and ladies had maids. But that is not the case anymore. In a world of instant soup, who has the time for couture? Haute couture is a consummate survivor. Its demise has been predicted very often. But these trying times, with wars and recessions, have seen couture rise above its critics. Haute couture has evolved with the passage of time.
made in any time.
the world. And for those few rich, there are people patient enough to create stunning ensembles! Haute couture persists in providing us with a paragon of the most beautiful clothing that can be envisioned and
standards, and an example worth following. It is a discipline of ultimate imagination and unaccountable to cost. There is still a lot of money in
do, it is your confidence that soars. That is because you are aware of what you are wearing. In this age of strained economic circumstances and shaken belief in clothing consumption, all fashion is scrutinized. It is here that haute couture really comes through. What it offers in distinction of design and technique is unmatched; and this is even more apparent today, when instant fashion is widespread. The custom fittings are what make you special. Today more than ever, it is the time invested which is the real cost. Fashion moves at an alarming pace, which makes the position of haute couture so critical. However, the market for couture is firmly in place, as is the skill. The workmanship is still there, as is the finery. Gorgeous fabrics are further beautified with gold thread, patiently sewn by hand, creating a truly one of a kind garment. These are personalized by both the owner and the maker. There is nothing quite like the perfect fit. Globally, there is a renewed interest in quality, in things that will stand the test of time. Haute couture is no longer dictatorial, as it once was. But it still directs fashion
nce upon a time, long, long ago; a man named Worth created a dream. A dream of a garment so beautiful, it made you gasp. Of creation so splendid, and magnificent, that it could transform its wearer. A dream of a glorious world, supported by the sweat and blood of thousands of skilled workers. A dream called Haute Couture.
Indomitable
have sparked interest in many ways. Well known photographers such as Andy Warhol and Ansel Adams, polaroids allowed them to create visual diary’s of specific times and acts as a time capsule of certain eras for us. The re launch of polaroid film was established by two people, an Austrian photographer Florian Kaps and Andre Bosman a former head of film production at a polaroid film factory, as a team they embarked on the task of re designing the SX-70/600 film system and convinced the Polaroid owners to co operate. They named their idea the Impossible Project as that is what many thought it may be, but have recently announced the release of two films which
The iconic white frame around the picture taken seconds before which captures a moment that shall not be forgotten is what comes to mine when I hear the word Polaroid, and it seems that is something were not willing to let go of. Polaroid was founded in 1937 by a Edwin H. Land, and the famous instant film cameras entered the market in 1948. After many years of success Polaroid decided to stop all production of polaroid instant cameras in February 2008 after the huge success of digital cameras, but this was not the last we would see of Polaroid. Polaroid’s have been important in photography in the last century, and the recent discontinued line of signature cameras
g Brin
ck a B ing
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oid r a l Po
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that recognizable sound as the just developed moment pops out the top of your camera.
sparked by a younger generation who are rediscovering gems from the past, we all admittedly have cds and digital cameras but why let that stop us from exploring the
world where polaroid and playing vinyl on a record player was the norm. Polaroid as a company are now trying to reinvent themselves and they have one very loyal member on their team, Lady GaGa who is now the creative director at polaroid. She has been passionate about saving polaroid and is now collaborating on designs for co-branded products. Lady GaGas polaroid products will attract the new generation and hopefully we will be hearing
are compatible with the some of the original polaroid cameras. These two mens passion to keep polaroid alive has sparked a massive interest and a re- launch of Polaroid as a co operation and as a iconic photographic process. Instant photography is back in the form of a Polaroid 300, the new model is similar to some of the older models but with four new scene settings and delivers a new alternative to instant photo. I feel the interest in polaroid has been
Make up: Noralba Izarra Models: Julia Roper and Noémie Adler
Photography: Hémmily Pagá Stylist: Hémmily Pagá
Jumpsuit and Blazer Topshop. Shoes Urban Outfitters.
Shirt, Jacket and shoes Topshop. Belt Zara.
Shirt and Trousers Topshop. Shoes Urban OutďŹ tters.
Jacket and Shirt Topshop. Tights stylist own
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25th May
have topped the UK charts. Her debut will be released in America on
Marina and the Diamonds- The quirky and flamboyant Marina Diamondis is gaining a following to her inventive songwriting, theatrical stage shows and dazzling style. The half-Welsh, half-Greek singer uses her deep, dramatic voice to create overblown pop. Marina released her debut album ‘The Family Jewels’ on 22nd February 2010 through 679 Recordings in the UK, which debuted at No. 5 in the charts. She already has two hit singles, ‘Hollywood’ and ‘I am not a Robot’ which
Here are a list of the the 5 top music stars to look at in the year of 2010:
ravers, Delphic, to singer Ellie Goulding, with her quivering voice and soft, twinkling beats.
this year, from the hypnotic indie
to No. 8 on the UK charts. Also, one of their songs ‘Halcyon’ has
Goulding’s debut album ‘Lights’ reached No. 1 on the UK charts early this year making her one of the most talked about artists today
La Roux
an undercurrent of romantic goth. They came onto the indie-rock
of the Beach Boys, while Connor Hanwick’s thumping on the band’s signature instrument gives
Adam Kessler and Jacob Graham bring to mind California’s surf pop
contagious moves are wild but remain elegant, like his strong roller-coaster voice. Guitarists
attraction is the band’s vivid presence on stage, where singer Jonathan Pierce’s energetic and
rock band. They are all about selfishness, liberation and simply written songs. They say their selfcentered attitude means they try to please themselves with little thought to the outside world. And it is, ironically, one of the things that draws their fans in. Another
been featured in a nationwide advert for Samsung and their widely known first single ‘This Momentary’ has made them one of the most popular new indie bands on the scene at the moment. The Drums- The New York band, the Drums, see themselves as the ultimate “generation me”
live the guitar.” Their album ‘Acolyte’, released early 2010 reached
sating beats and frontman James Cook’s infectious hooks and their motto is: “The guitar is dead, long
your typical indie rock band. Their hypnotic songs are driven by pul-
Delphic, who mix indie guitars and euphoric electronica are not
with her singles, ‘Starry Eyed’ and ‘Under the Sheets’. Delphic- The Manchester trio
club-friendly. Think of it this way, if Kate Bush, Bjork and Stevie Nicks shared a flat in trendy Shoreditch in 2010, this noise would emerge.
that are delicate and personal while also being cutting-edge and
and more spaced out.
A dreamy, escapist feeling runs through the list of the top artists
scene by a flatmate, she combined the two styles to create songs
the music scene. Armed only with an acoustic guitar, she was struggling to find her voice. But after being introduced to a futuristic dance
at university when she struck upon the style that has made her one of the most unique new artists on
fore her raise to fame, Ellie Goulding was studying drama
201Ellie Goulding- Be-
Music Stars
futuristic sounds and visions, but may be a little less pumped up
will continue to dominate with
So what is in store for 2010? Electro-pop and Indie-electro
and futuristic imagery.
pumped-up pop took over the music scene, and bombarded us with modern beats, fairytale lyrics
Lady GaGa, La Roux, and Tinchy Stryder breaking through, pure
2009 was the year when pop music was electro, bold and fun, and when artists introduced their unique fashion sense with music along with it. With artists like
T
he rising
of 2010
Lady Gaga
tour. The singer and producer’s single ‘Fireflies’ appeared to come from nowhere to reach number one in the US in November. He says he was inspired by the boredom of his home town and the twinkling laptop-made beats and soft, innocent vocals evoke faraway fantasies and innocent daydreams. This year, Owl City has gained mainstream popularity from the 2009 major label debut album ‘Ocean Eyes’.
scene when they released an EP called ‘Summertime!’ late 2009 with singles such as ‘Let’s Go Surfing’ and ‘I Felt Stupid’. In early June, they will be coming out with their first self-titled album ‘The Drums’. Owl City- Last summer, Adam Young, 23, was living with his parents in small town Minnesota and had never left the Midwest. Last month, he played packed dates in China and finished a sold-out North American
Marina and the diamonds
Owl City
very critical eye. Panos likes to pair hard fabrics with light and feminine textiles to give a strong contrast, so the perfect choice of materials is necessary. Not only will he use luxurious textiles, but he also has many pieces made from trash bag material, roofing, and even film tape from a VHS. His inventive style and creative outlook on life and fashion is one to be noticed. His high-class designs and daring shapes created in fabrics of luxury would never be pin pointed as affordable fashion, but Panos believes in everyone having a taste of his experimental work. Drop by his studio anytime, or his booth at Brick Lane’s Sunday Up Market, and Panos will be there to offer you a glass of wine and a story or two while you browse through his spectacular collection.
Fashion designer, Panos, comes from a multi cultural background that influences his ideas for a unisex line based on minimalism. His garments can usually be worn by either men or women, and sometimes fit quite differently once off the hanger. He uses interesting shapes, fabric combinations, and textures to produce a very unique collection of work. His Greek heritage comes alive when you meet him, offering you wine and a place to socialize. He has also lived in Australia and Barcelona. No matter where he resides, his voice remains the
same and his style can be easily recognized. His colour palette is
mainly dark tones with splashes of oak brown and steel grey. Although he has pieces that were
made in Australia with extremely high quality fabric, he buys most of his fabric in London with a
Unisex Fashion
tives might tend to do. Being in the midst of bands like Muse, MGMT, Florence and the Machine, MuteMath, Gorillaz, and Jay-Z, along with the countless celebrities, fashion bloggers, writers, and photographers, people like to cause a double take with their ode to the late sixties, early seventies bohemian styles. Coachella truly is an iconic festival that brings together fans from all over the world for good reasons: music and fashion.
when fans were dressed in huge feather head dresses, amazing thing high lace up boots,
D.I.Y. cut and tied t-shirts, or covered in body paint. Everyone takes the fashion very seriously. Whether you are a straight-laced Indio native, a fashion student from London, or a druggy from Arizona, most people use Coachella as an excuse to dig out their boldest, most alternative pieces to parade at the festi-
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take pride in how much of a risk they can take as apposed to playing it safe as most California na-
most guys sport swim trunks with some body paint to cover up on top. People have little inhibition when it comes to clothing at the event and
Not only is there iconic music all day long, but people dress to the nines for this legendary event. My ďŹ rst year at Coachella reminded me of the
beauty of people watching. There was never a dull moment in all three days of the festival
val. Being in the middle of the desert provokes people to wear minimal clothing. Girls will have no problem walking around in string bikinis, while
This modern day Woodstock brings people from all over the globe to watch top bands showcase their musical talent on seven huge stages.
Every year Indio, California is packed with music lovers of all ages for a festival that evokes a bohemian style paired with some of the greatest current music of all time
Music and Fashion Collide at the modern day Woodstock
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great for some window shopping.
ing art-deco houses are settled in this street. This one of the more expensive streets, but always
sheltered in the ModeNatie that is in the same building as where the Fashion academy is located. The museum has two themed exhibitions a year. Some previous exhibitions included: The Meir is the name of the most famous shopping street of Antwerp. The large avenue is now free of traffic and invites thousands of people every day to a pleasant shopping stroll in a beautiful historic surrounding. On this pedestrian boulevard you can enjoy shops such as H&M, Zara, New Look and Karen Millen. The Stadsfeestzaal is a large hall originally built at the beginning of the 20th century as a permanent site for official festivities. After it was destroyed by fire in 2000, the hall was renovated and reopened in 2007 as a modern shopping center. The shopping center is ideally located between the Meir - the city’s central shopping street - and Hopland, an increasingly upscale shopping street. “Exclusive” is the word that describes these two streets best. In the Schuttershofstraat & Hopland you will find a broad offer of luxurious articles, bathroom accessories, exclusive Belgian chocolates and designer clothing and shoes. The most amaz-
visual culture. Antwerp also has a fashion museum – MoMu. It is
overthrow existing concepts is essential and characteristics of our
tion. ‘’The impulse to re-create, to open up new horizons and to
The training provided by the fashion department stimulates innova-
in Antwerp offers one of the best fashion educations in the world.
ship of Belgium’s fashion industry. The Royal Academy of Fine Arts
Walter Van Beirendonck, Ann Demeulemeester, Dries Van Noten, Dirk Van Saene, Dirk Bikkembergs and Marina Yee. This group of talented designers graduated from the Antwerp Academy between the 1980’s and 1981. They brought the world’s attention to the inventive styles and impeccable craftsman-
thought. Antwerp fashion is praised by many journalists and buyers because of its unique balance between realism and creativity, which also explains the huge commercial success.
described as a type of fashion with a strong feel for identity and tradition, as a conceptual type of fashion that can be interpreted as a reflection on the system of fashion that never gets lost in an abstract artistry or
DELVAUX. 180 Years of Belgian LuxurY Masters of Black in Fashion & Costume.
Antwerp owes its reputation to the pioneers of the fashion movement, the so-called ‘Antwerp Six’.
Antwerp the Fashion City
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Street style expresses individualism and is often times influenced by the social and political situations that they are involved in as well as music. Street style fashion can be divided into sub- cultures. These subcultures include punk, Bohemianism, hippie, casuals, new romanticism, hip hop culture, etc. Recent history is proof that past youth subcultures have influenced mainstream fashion. Although it is the high- end designers that are remembered for the beautiful couture garments, and the outfits worn by celebrities, it is actually the youth subcultures
that are the original inventors of the style. When people think of street style, by default, a rather bizarre image pops up in their head. This is not entirely false, as some street style is comparatively extravagant. However, some street style is composed of everyday items of clothing, with just a slight difference in how they carry themselves off. For example, in the image below, there are two young ladies, wearing a rather similar combination, however, the one on the left would attract much more attention. Many researchers try to look into the logic
Street style fashion is an everyday form of avant- garde fashion.
behind street style, and comprehend the differences between the types of lives that people live, that lead them to dressing this way, in order to document the roots of fashion in street style in various regions around the globe.
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menu changes every 6 months to follow the changing seasons and trends. A fantastic experience not to be missed however, this must be booked in advance as it’s very popular and is always busy. The Berkeley, WiltonPlace
people. After entering through a catwalk like walkway, you reach inside which is a fantastic open space with the main restaurant situated upstairs over looking the bar below. The atmosphere is always buzzing and the clientele tend to be image conscious people ready for a good time. A great
So High Soho is a fancy dress shop with a twist; not only do they sell anything you could possibly want for a fancy dress party but also the staff are super friendly and the vibe is very relaxed and fun, the perfect place to get you in the party mood. 96 Berwick Street London W1F 0QQ
Over the past five years T Bar has established itself as one of the most forward thinking music venues in London. It has a kind of underground vibe to it making it a great change to some of your standard pretentious London clubs- definitely one of the coolest places in town to be seen at. 18 — 22 Houndsditch Aldgate London EC3A 7LP
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So High Soho
47 Old Brompton Road South Kensington London SW7 3JP
In the last few years’ cupcakes have become very popular and ‘fashionable’, that’s why this American style bakery is a fabulous place to visit. Not only do they sell amazingly scrumptious cupcakes in flavours such as Red Velvet and Mocha, but they also have larger cakes and goodies such as brownies. The company also has bakeries in Notting Hill and Soho but, the South Kensington one is my favourite as it’s a 2 minute walk from the Victoria and Albert Museum making it a lovely ending to a fashionable day out in London.
The Hummingbird Bakery
T Bar
64 Brompton Road London SW3 2AS
Fashion TV!
as live fashion shows hosted by
may even be there when they have their special events on such
Knightsbridge London, SW1X 7R
This designer tea is perfect for a special occasion or just a lovely afternoon out. Prêt-à-Portea is inspired by the colours and themes of the fashion world, the
The Collection is a fantastic Oriental fusion restaurant in the heart of Kensington catering to affluent customers who definitely come across as fashion conscious
evening out and if your lucky you
Prêt-à-Portea
The Collection
The Gems of London C ty
ings have been occupied by artists, photographers and designers such as Giles Deacon and Luella
Bartley! The menu changes’ regularly and quite erratically meaning the produce is always super fresh, insuring a great meal out, plus you can even do a bit of celeb spotting during your meal as its likely to see
a familiar face.
Rochelle School Arnold Circus
deal on their already reasonable prices, if you drop in the fact
you’re a fashion student or part of the industry…especially if you’re buying in bulk.
10 Winsley Street London
W1W 8HQ
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5 Winsley Street London W1W 8HG
the food there delicious it’s also a unique dining experience where the customer is in control. Your food
fashion magazines, books on how to learn about fashion, the list goes on…another plus is that R.D. Franks is directly opposite Fan Trimmings as mentioned earlier.
4 Richmond Mews London W1D 3DH
Tucked away in a small turning off Dean Street the Soho Hotel is a young, trendy place to socialize at. There are fabulous great rooms to sit and chat in where food can also be served, or you can book a table in their modern restaurant for great food and their even better range of desserts and cocktails.
The Soho Hotel
134-136 Wardour Street Soho London W1F 8ZP
is ordered via a touch screen menu on your table, on top of this you can choose your table cloth and adjust the atmosphere so its perfect for you.
This is a fantastic restaurant in the middle of Soho that specializes in Oriental fusion food. Not only is
Inamo
This is definitely one of the best fashion book shops in London. Here you can find every designers biography ever written, photographers work, industry magazines, commercial
R.D. Franks
This restaurant is a great place for lunch and the prices are quite reasonable too. A well hidden gem in East London, this small restaurant converted from a school canteen is in the courtyard of what used to be the Rochelle School. More recently, the other build-
This is an Aladdin’s cave just off Oxford Street full of fashion accessories, beads, sequins and trimmings. The staff are friendly and willing to do you a good
London E2 7ES
Rochelle Canteen
Fan Trimmings
An up and coming trend for Autumn- Winter 2010/11
oh
Oooo FUR!
In this page, long black dress with cawl neck, the fringe on the back is inspired from the 30’s, £980, and the red shoes £250, by Garance Sagit.
There are references to this king of gemstones in several ancient texts . Till about 200 years ago, India was the only source of diamonds, most famously mined in the Golconda Mines (close to the city of Hyderabad). Some of the world’s most famous diamonds have their origins in this country. These included the Darya-e-Noor, Noor Ul Ain,Koh-i-Noor, The Hope Diamond, and The Regent Diamond.
and a journey which blazed a trail across several continents. It was India which first presented the world its most dazzling obsession – diamonds. Historians believe that diamonds were discovered in India in about 4th century.
of entrepreneurial adventure
It is also a modern day story
ndia’s diamond c lory found, lost and then found again.
stones like emeralds etc, realized the potential of set-
when some successful traders in coloured gem-
India were depleted and new mines were discovered in South Africa and then in other countries on the African continent. For many decades, India’s glory as a diamond producing nation was dimmed. It was in the mid 1960s
Thejewellery and artifacts of India mahrajas and emperors was decorated withdiamonds and it was a gemstone whose fame had spread to kingdoms far and wide, via the stories carried to their courts by travelers. But it was in the 17th century when the famous traveler Jean Baptiste Tavernier visited India and began trading in gemstones that diamonds found their way to the rulers of Europe. By the 19th and 20th century, the mines of
IT revolution made waves globally, Indian diamantaires had already arrived on the world stage and established a firm hold on the international polished diamond market. An achievement which has gone by largely unknown and unsung.
leading diamond cutting and polishing centre. India’s diamond industry today proudly claims that 11 out of 12 diamonds set in jewellery worldwide are cut and polished in this coun-
diamonds and accounts for about
year on year worldwide. The Indian diamond industry exports about US$ 17 billion worth of polished
try. A mind boggling figure indeed if one considers the billions of dollars worth of jewellery produced
55%-60% of the international polished market by value; 82% by cartage and 90% by number of pieces. It is at the cutting edge of technology used worldwide. It is home to the largest number of laser machines used anywhere in the world. It employs about 90% of labour used worldwide in the polishing industry.Its diamantaires have gone on to set up factories in Belgium, Africa, China, Thailand and several other countries. And they have by now gone on to acquire major jewellery or retail brands in the US, Europe, Hong Kong and Japan. Long before the
ting up a diamond cutting and polishing industry within the country. And then, India began a fast paced development in all directions. Whether it was in the adaption of technology, or the establishment of the most modern large factories. Whether it was in honing and developing skills to work better qualities and bigger sizes of diamonds or to pioneer and patent new cuts. And most of all whether it was simply to edge out the established leading centres of the world and become The
India’s Diamond Connection The Quiet Revolution
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Valeria Ugarte
Fashion Photographer and Stylist
Exclusive interview of
Valeria Ugarte Freelance Fashion Photographer and Stylist +44 (0) 78 8176 5898
Yes, I do. I’m constantly involved and evolved in the industry whether creating a story or telling it, transmitting it. I enjoy every second in this world. Photography or styling is my way to communicates feelings through an IMAGE.
Do you have any experience as a stylist or in any other job in fashion?
There’s not a favorite designer for me, I like diversity and different styles but Alexander McQueen, what he did while he was alive was just ART. He was not just a designer he was an ARTIST. Karl Lagerfeld of course.
Who’s your favorite designer?
There not a particularly stylist I look up to, the team that creates the images is what I love the most. Obviously there are some particularly styles I love more than other, and Edward Enninful and Grace Coddington I like how they tell their stories. Emmanuele Alt I Love too, just her sense of style is stunningly breathtaking.
Who’s your favorite stylist?
having to create a world that only exists in my mind transmitting that into a photograph/ a story. I enjoy every part of styling it’s like telling a story without word, just images. AMAZING. Plus, it introduced me to enjoy that world as I never lived it before through photography.
What did you like the most about studying styling?
fashion in Milan so far has been “heritage” which is to say that designers are going back to their roots. We can find in Milan that Sexy powerful woman from Versace and Dolce & Gabbana or Ds2 and that pump built men, firing masculinity. It already established it has that identity. Whereas in London it continues evolving. The opportunity to young new talents are more appreciated, we still find that vintage essence from the 60s and 70s, but in a mature world. You can find variety in the mixture of young designer and the established Houses. London it’s all about new creating craziness, boundaries, and evolving.
What do you think about fashion in Milan compared to London?
Fashion Styling Institute Marangoni Milan, Fashion Photography, ICP NYC
What did you study and where?
Name: Valeria Ugarte Nationality: Venezuelan/ American Current city: London
It MEX me beautiful...
The fabric weaves itself
El retiro se vuelve blanco
Make up: Noémie Adler Model: Martina Jaudenes
Photography: Hémmily Pagá and Julia Roper Styling: Julia Roper, Noémie Adler and Hémmily Pagá
Designers from London College of Fashion show their 2010 collection
theme of scariďŹ cation, holes are hand cutted, worn over a chiffon top and a striking tulle skirt.
GARANCE SAGIT Brown leather jacket under the
This striking black dress is an amazing contrast of structured PVC and light chiffon.
CORNELIA DUAN
garde by the numerous hand knitted tubes, which move as you move!
YOSHIMI MITA A simple jersey shift dress is made avant
complex knitted loop owers.
BECKY LEE An oversize asymmetric top with
winds around the body, acentuated by the gauzy oral inset.
CHERISH SUN Short dress with an asummetric panel that
makes a perfect circle. Worn over jeans for a casual but elegant look
JANAKI DANI A jacket with a dramatic stand up collar
fabrics over eachother, and the ribbed sleeves give it a look of technological functionality.
LAU SHUN VIOLA This arresting outďŹ t is based on car tyres. The layering of
print technique is used in which the fabric is printed ďŹ rst and the lace is used as an overlay, resultin in this beautiful dress.
BETH LEYENS This simple dress is all about the fabric. A complex
is not only for learning but also for enjoying it.
days. However Winzavod unlike others attracts more and more young
It does not work the way our grumpy teachers taught us. You need to feel the art and to help us with it we need to know the unique history and understand the atmosphere in order to appreciate the piece of artwork! Opened in 2007, Winzavod, Moscow Centre for Contemporary art, was one of a kind. Among other picture galleries and museums, widely known and respected, Winzavod was almost a breath of fresh air. The gallery allows new artists to show and express themselves. This helps the new generation to get familiar with big names in their own city. Unfortunately, it is very rare to see youngster in galleries these
Art
well as entertain the public. However Winzavod will always be the first and most beloved one.
visitors each day. The atmosphere is the main reason why this Centre became so popular. They come and hang out with their friends, spend some good time and at the same time take a look at the art, making fun useful. The story behind the building creates an even more interest to Winzavod. It is located in the former brewery “Moscow Bavaria”. The walls are still made out of red bricks and floor out of old wood. Winzavod not only has galleries, but it also has shops which sells clothes from independent designers, has a cozy cafes with delicious coffee and mouth watering bakery. With the times changing there are a lot of new galleries which have opened to showcase artwork as
“There are painters who transform the sun into a yellow spot and there are others who transform a yellow spot into the sun. ” – Picasso
Past and Future in WINZAVOD
London L ondon F Fashion ashion W Week e ek E Experience xperience
When I arrived, there were lots of people; people with invitation getting into the show, people
on the other side of the street just waiting to see celebrities,
wait for everyone to come in and if there were empty seats left in the room we could go in.. After
going to several shows, I was waiting to get into Amanda Wake-
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The next show after Amanda Wakeley was the Burberry Prorsum in half an hour at Pimlico, where Chelsea College of Art & Design is. My friend had to go and I quickly took taxi to be there as soon as possible, I didn’t know if I would be able to enter or not, but at least I had to try!
ley’s show and suddenly I saw a pass on the floor like mine but for “exhibitions and catwalks VIP” from China’s Vision Magazine.
Some friends and I had the opportunity to go to London Fashion Week, our expectations were to be able to enter all the shows we could, but not everything was as perfect as it first seemed. The people who had managed to give us the supposed “press passes” to enter the shows were only for “exhibitions” but not for catwalks. So in order to get to the shows at Somerset House there was a tactic, we had to get 40min / 1 hour before the show and then
in shock that I got in without any problem. I went inside and
I could not believe it, I was still
said, “Yes, let this lady go in”!
I got into the row trying to do what everyone was doing; showing their passes to the guards and then a woman was looked through a list but mostly they could not get in because the name did not appear written in the list. Finally, I showed my pass and while they were checking on the list, I was super nervous hoping I could get in and suddenly the woman
and a long line for press and photographers trying to enter.
within minutes the show started! It was an incredible experience to witness in person the show, garments, models, everything! And also I had the opportunity to see people like Anna Wintour, Mario Testino, Kate Hudson, Mary-Kate Olsen, Kristen Stewart and others. Amazing and unforgettable!
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sports facilities. There are numbers of great restaurants at Phuket, the most noteworthy is the Thai Seafood. The leading dish, Phuket Lobster is extremely tasty.
beach emerges as a shape of crescent moon. You can either enjoy the sunshine or read a favorite novel. Having a Thai Massage at the beach is also compatible. Play jet skiing, sailing, boats, beach volleyball, diving are all good ideas. Bay Area is full of hotels, shopping malls, and a variety of entertainment and water
is located in the famous resort island of Phuket in Thailand. It is well developed beach one the island. The
Patong Beach
the world’s seven major islands. The island is narrow and long. Recreation Department and the Bar make the Boracay Island into a social gathering place. While fine as powder sand and clear blue sea, still makes it as a good place for weekends. If you are eager to try new things, Boracay Island is perfect to you. It has everything excite and fun enough. You can enjoy the wonderful nightlife, and experiencing the cheap but delicious foreign food. At Boracay, the only thing you need to worry about is you never have enough time to enjoy everything.
is in Alcan province in the Philippines. This beautiful beach has been hailed as one
Boracay Island
has a 2 km long beautiful white beach. Along the island to the dock, there is a long plank road. Sometimes, you can see sharks and other large fishes cruise around. To the dock, or near the sand side is full of tens of thousands of small fish, dense knot into a ball. The brink of the dock is a really good place to appreciate fish. Ordinarily, you can see dolphins jumping along the yacht. There are lots of tourist coming for dive.
Olhuveli Beach
is located at the scenic tourist destination, Bali Island. Jimbaran Beach makes tourists feel most approachable because of the beautiful sunset and the unusual lifestyle of the fishermen. Commercial activity is not devoid of the original style of a small fishing village. The villagers use their unique passion and make the beach very simple appetency. The fishermen here still use the old simple small canoe out to sea.
Jimbaran Beach
rounded in clear, transparent blue sea. You will also attracted by the beautiful fish and coral in water. If you are lucky you will able to view the wedding underwater.
is one of the most beautiful islands in Changwat Trang Islands. Most parts of the island are administered by national park. There are lots of Rubber plantations, coconut groves and forests. The entire island is sur-
Ko kradan Island
Olhuveli beach (Maldives)
Patong Beach (Thailand)
Boracay Island (Philippines)
Ko kradan Island
Jimbaran Beach
n show
spring atmosphere. Kent- sporty & futuristic mini dress Beth- sophisticated lace dress creates beautiful shape Yoshimi-match & Malleable with wonderful hand knitting draping Priyanjoli-sheer and pure great combines with traditional weave at the end of the skirt Becky-oversized jersey with chunky textile on gives a chic look Janaki- a palace style give a sense of classic view Cornelia-modern shape shoulder comes out with punk style Ely-fresh spring atmosphere Viola-powerful blacky pieces one of my favorite piece. Garance-perfect cut of a jacket and detail, sophisticated and
inspiration to design, experiment into pattern cutting and actually make a garment,student take step by step, paying their effort into this object to show their passion in the fashion field. Menswear, woman swear, textile/prints underwear chic and flowy, wearable, and buyable knitwear which give a sporty style and brings everybody's attention to win the highest applause. Women swearWhen it stand out it catches my eyes, blacky and strong taste especially at the back, the decoration was amazing it is like wire attach around, chic and urban. Textile-silhouette wise, chic, chic and chic I like the idea of using the grey yarn across in front of the chest and the position of the textile is wonderful!
Check this out!
Cherish-very sophisticated and elegant which brings out the
show. Students took a month to finish the design work, from the
romantic.
Focusing on group seven's garment:
from
There are 36 student's object of design attended in the fashion
fashio ay, the d s e u T On ampus. Grove c
ened in
ents op lio stud o tf r o p hion LCF fas
s u c o F n o i Fash Lime
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