i n s p i r a t i o n creation goal refinement success
de · sign /de´zѓn/ a progression of carefully organized thoughts, with the purpose of creating order and meaning where there is chaos
table of contents preface
philosophy
chapter 1
Identities // 1-16
chapter 2
Branding // 17-26
chapter 3
Print // 27-42
chapter 4
Self-Promotion // 43-46
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success
inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success
inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success
inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success
inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success
inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success
inspiration creation goal refinement success inspiration creation goal refinement succe
philosophy nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe i n s p i r a t i o n creation goal refine success nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success
inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success
inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success
inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success
inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success
inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success
inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success
inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success
inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success
inspiration creation goal refinement success inspiration creation goal refinement succe
nspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement success inspiration creation goal refinement succe
01
Identities Science Writers Fannie Mae Delectable Desire Brand New SWIFT Visions Funding, Inc. Self-Identity
Identities 1
Identities 2
Project 01. Science Writers
To design an identity for the Science Writers 2011 Convention, held in Flagstaff, Arizona. The client wanted the mark to embody the city of Flagstaff along with the theme of science. The incorporation of the night sky, shooting star, and negative space of the San Francisco Peaks creates a unique and fitting mark for the convention.
SCIENCE
WRITERS 2011
SCIENCE
WRITERS 2011
Identities 3
Identities 4
Project 02. Fannie Mae
Design a logo for Fannie Mae, a Fortune 500 company that provides financial services for housing needs. The company needed a more fresh and modern identity. With the redesign, I created a friendly and contemporary look while still keeping a professional and clean design. The letter “F� from the word Fannie connects to the side of a simplified illustration of a house. This imagery is not only easily recognizable but best represents the company and what they do.
annie mae
annie mae
Identities 5
Identities 6
Project 03. Delectable Desire
Design an identity for my fictitious ice cream company, Delectable Desire. The company has a modern feel and focuses on a healthy lifestyle. Therefore, I embodied these elements by choosing a light and fun typeface along with a bright and refreshing color palette.
delectable desire
healthy is happy
delectable desire healthy is happy
Identities 7
Identities 8
Project 04. Brand New
To design a logo for the band, Brand New, to be used in a book. In order to effectively convey this band’s style of music, which is primarily rock, I created my own typeface which has a very funky feel. The colors chosen of browns and yellows further emphasize this feeling.
Identities 9
Identities 10
Project 05. Brand New
To create a typeface that represents the musical style of the band Brand New.
Identities 11
Identities 12
Project // Client Work 06. SWIFT
To create a logo for SWIFT, an online research database center for the company Southwest Institute for Families. This mark represents the company’s mission, which is research for children’s education. The concept of family is conveyed within abstract imagery. In addition, the typography chosen gives off a technological feeling, supportive of an online database.
SWIft resources
®
SWIft resources
®
Identities 13
Identities 14
Project // Client Work 07. Visions Funding Inc.
To create a logo for Visions Funding, Inc., a life insurance company. This simplified word mark has a visually interesting incorporation of the letters VFI to create a memorable and easily recognizable mark for the company.
Visions Funding Inc.
Visions Funding Inc.
Identities 15
Identities 16
Project 08. Self-Identity
JANA MYERS
JANA MYERS
To create a mark for ourselves in order to express our identity as a designer. The main elements in my designs are simplicity and boldness. Therefore, I incorporated these elements into my logo along with the use of negative and positive space for added visual interest.
02
Branding Fannie Mae Delectable Desire
Branding 18
Branding 17
Project 01. Fannie Mae
To rebrand the Fortune 500 Company Fannie Mae. Since Fannie Mae is a well-known Fortune 500 Company, I kept the designs very professional and clean, yet visually interesting and sophisticated. For the rebrand, I created a brochure for Fannie Mae’s annual Help the Homeless Walkathon along with a business card design. The designs are clean, simple, modern, and professional.
Branding 19
Branding 20
Branding 21
Branding 22
Project 02. Delectable Desire
To create packaging and an advertisement series for my fictitious ice cream company, Delectable Desire. The packaging designs reflect my company’s upscale and edgy stance in the market. Each packaging design includes a pattern in the background while the packaging itself is kept clean and white. The use of simplified shapes of fruits along with the light and refreshing color palette help to convey my concept effectively. My packaging differs from typical ice cream packaging seen on the market due to the height being taller and width being skinner. This unique packaging ties in to my healthy spin and ultimately helps my product to stand out against top competitors. The advertisements play off the idea of searching for something -ultimately an ice cream that tastes great without as many calories. The bright and refreshing color palette further emphasizes the healthy spin of the company.
Branding 23
Branding 24
Distributed by Delectable Desire 3229 E. College Ave. Coronado, CA Delectable Desire is a registered trademark of Delectable Desire Inc. ©
Packaging
Only
lemon
100
Nutrition Facts Serving Size 1/2 cup (114 g) Servings Per Container 4 Amounts Per Servings Calories 100
Calories from Fat 90 % Daily Value
20%
Total Fat 5g Saturated Fat 0g
10%
Cholesterol 10mg
CALORIES
Sodium 40mg
25%
Total Carbohydrates 25g
10%
Distributed by Delectable Dietary Fiber Desire 2g 2% 3229 E. College Sugars Ave. 3g Coronado, CA Protein 10mg Vitamin • Vitamin C 12% Delectable Desire isA 10% a registered trademark Calcium 15% Iron 5% of Delectable Desire Inc. ©• • Percent daily values based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs:
a creamy light & refreshing lemon flavored ice cream
Calories Less than Less than Less than Less than
Total Fat Sat Fat Cholesterol Sodium Total Carbohydrates Dietary Fiber
2,000 55g 20g 200mg 2200mg 100g 25g
2,500 70g 25g 200mg 2200mg 275g 30g
Indulge without the guilt healthy is happy
Distributed by Delectable Desire 3229 E. College Ave. Coronado, CA Delectable Desire is a registered trademark of Delectable Desire Inc. ©
Calories per grain: Fat 6 • Carbohydrate 3 • Protein 5
Ingredients:
Cream, Skim Milk, Liquid Sugar, Cocoa, Egg Whites, Condensed Skim Milk, Natural Flavors, Salt, Milkfat, Baking Soda
delectable desire healthy is happy
One Pint (473 mL)
visit us at www.delectabledesire.com ©
Only
100
mango CALORIES creamy mango ice cream
Nutrition Facts Serving Size 1/2 cup (114 g) Servings Per Container 4 Amounts Per Servings Calories 100
Calories from Fat 90 % Daily Value
20%
Total Fat 5g Saturated Fat 0g Cholesterol 10mg
10%
Sodium 40mg
25%
Total Carbohydrates 25g
10%
Distributed by Delectable Dietary Desire Fiber 2g 2% 3229 E. College Ave.Sugars 3g Protein 10mg Coronado, CA A 10% • Vitamin C 12% Delectable Desire isVitamin a registered trademark • Iron 5% of Delectable DesireCalcium Inc.15%© • Percent daily values based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs: Calories Less than Less than Less than Less than
Total Fat Sat Fat Cholesterol Sodium Total Carbohydrates Dietary Fiber
2,000 55g 20g 200mg 2200mg 100g 25g
Indulge without the guilt healthy is happy
2,500 70g 25g 200mg 2200mg 275g 30g
Only
lemon
Serving Size 1/2 cup (114 g) Servings Per Container 4
100
Amounts Per Servings Calories 100
% Daily Value
100 straw
CALORIES
delicious & creamy strawberry ice cream
visit us at www.delectabledesire.com ©
2%
Sugars 3g
Distributed by Delectable Desire Protein 10mg 3229 E. College Ave. Vitamin A 10% • Vitamin C Coronado, CA Calcium 15% • Iron Delectable Desire is a registered trademark of Delectable Desire Inc. ©
12% 5%
• Percent daily values based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs: Calories Less than Less than Less than Less than
Total Fat Sat Fat Cholesterol Sodium Total Carbohydrates Dietary Fiber
2,000 55g 20g 200mg 2200mg 100g 25g
2,500 70g 25g 200mg 2200mg 275g 30g
healthy
Cream, Skim Milk, Liquid Sugar, Cocoa, Egg Whites, Condensed Skim Milk, Natural Flavors, Salt, Milkfat, Baking Soda
delectable desire
One Pint (473 mL)
Nutrition Facts Serving Size 1/2 cup (114 g) Servings Per Container 4 Amounts Per Servings Calories 100
Calories from Fat 90 % Daily Value
20%
Total Fat 5g Saturated Fat 0g
10%
Cholesterol 10mg Sodium 40mg
25%
Total Carbohydrates 25g
10% 2%
Dietary Fiber 2g Sugars 3g Protein 10mg Vitamin A 10%
Calcium 15%
•
Vitamin C 12%
•
Iron
5%
• Percent daily values based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs: Total Fat Sat Fat Cholesterol Sodium Total Carbohydrates Dietary Fiber
Calories Less than Less than Less than Less than
2,000 55g 20g 200mg 2200mg 100g 25g
2,500 70g 25g 200mg 2200mg 275g 30g
Indulge without the guilt healthy is happy
Only
mango
100
CALORIES
creamy mango ice cream
Calories per grain: Fat 6 • Carbohydrate 3 • Protein 5
Serving Size 1/2 cup (114 g) Servings Per Container 4 Amounts Per Servings Calories 100
Calories from Fat 90 % Daily Value
20%
Total Fat 5g Saturated Fat 0g
10%
Cholesterol 10mg Sodium 40mg
25%
Total Carbohydrates 25g
10%
Distributed by Delectable Dietary Fiber 2gDesire 2% 3229 E. CollegeSugars Ave.3g Coronado, CAProtein 10mg Vitamin is A 10% • Vitamin C 12% Delectable Desire a registered trademark 15% Iron 5% of Delectable Calcium Desire Inc. •© • Percent daily values based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs:
Cream, Skim Milk, Liquid Sugar, Cocoa, Egg Whites, Condensed Skim Milk, Natural Flavors, Salt, Milkfat, Baking Soda
One Pint (473 mL)
Nutrition Facts
Total Fat Sat Fat Cholesterol Sodium Total Carbohydrates Dietary Fiber
Ingredients:
healthy is happy
25% 10%
Dietary Fiber 2g
Calories per grain: Fat 6 • Carbohydrate 3 • Protein 5
One Pint (473 mL)
Only
delectable desire
Sodium 40mg Total Carbohydrates 25g
Ind with the gui
Ingredients:
healthy is happy
berry
10%
Cholesterol 10mg
Cream, Skim Milk, Liquid Sugar, Cocoa, Egg Whites, Condensed Skim Milk, Natural Flavors, Salt, Milkfat, Baking Soda
healthy is happy
20%
Saturated Fat 0g
Ingredients:
delectable desire
Calories from Fat 90
Total Fat 5g
CALORIES
a creamy light & refreshing lemon flavored ice cream
Calories per grain: Fat 6 • Carbohydrate 3 • Protein 5
Nutrition Facts
Calories Less than Less than Less than Less than
2,000 55g 20g 200mg 2200mg 100g 25g
2,500 70g 25g 200mg 2200mg 275g 30g
Calories per grain: Fat 6 • Carbohydrate 3 • Protein 5
Ingredients:
Cream, Skim Milk, Liquid Sugar, Cocoa, Egg Whites, Condensed Skim Milk, Natural Flavors, Salt, Milkfat, Baking Soda
visit us at www.delectabledesire.com ©
delectable desire healthy is happy
One Pint (473 mL)
Indul witho the guilt
healthy is hap
Branding 25
Branding 26
SEARCHING
Advertisements
for SOMETHING?
SEARCHING for
SOMETHING?
indulge
SEARCHING for
SOMETHING?
indulge
delectable desire
healthy is happy
delectable desire
healthy is happy
indulge
delectable desire
healthy is happy
03
Print Paul Rand Brand New Larry the Lizard The Writer A Child Called “It” R.E.S.C.U.E.
Print 27
Print 28
Project 01. Paul Rand
To create a poster and postcard for a fictitious exhibition for a designer of our choice. I chose designer Paul Rand because I believe Rand to still be one of the most influential designers to date. I achieved his style through the use of simplified shapes, a primary color palette, and the use of the typeface Century Gothic, all elements which were often seen in his work.
Print 30
Print 29
Project 02. Brand New
To create a book of our choice. This book illustrates the band Brand New’s lyrics. Each spread includes one of their songs along with an illustration. Brand New’s music is funky and has a rock feel associated with it. Therefore, the illustrations and color palettes mirror this musical genre. To match the band’s musical style, I created my own typeface for the titles of the songs. Further, a soundtrack is included in the back of the book which has every song featured throughout the book.
Print 31
Print 32
Print 33
Print 34
Project // Client Work 03. Larry the Lizard
To create illustrations for a children’s book. The purpose of the book is to teach young children about alliteration. My illustrations are simplified and the use of bold colors helps grab a child’s attention and keep them interested. This book is currently being used in schools as a learning tool for young children.
Print 35
Print 36
Project 04. The Writer
To redesign a publication of our choice. I chose to redesign the publication The Writer, a magazine that offers resources and tips for beginner to intermediate writers. With the redesign, I created more visual interest with modern typefaces and an interesting page layout. Further, I took a different approach on the concept of writing and placed an arrangement of letters and paper textures on the cover design.
Print 37
Print 38
Project 05. A Child Called “it”
To redesign a book dust jacket of our choice. A Child Called “It” is a true and very dramatic story about child abuse. However, after reading it, I quickly learned it is also about the strength of the human spirit. In order to convey the theme of the book, I placed a little boy’s shadow on the cover on a much smaller scale in order to emphasize the helplessness of a child in this situation. In addition, I used dark colors such as black and red to further emphasize the theme. I kept the background white to express both the child’s loneliness as well as his courage shown throughout the story.
Print 39
Print 40
Project 06. R.E.S.C.U.E.
To design an advocacy poster series for the organization R.E.S.C.U.E., which strives to save animals from euthanasia. I used grungy background textures, images of small and helpless dogs, and shocking statistics to emphasize the severity of the issue at hand. Specifically, the dirty and grungy background textures relate to the living conditions for these animals in shelters while the small dogs in the poster corners convey the helplessness of them in their situation. Further, bold typography is used to convey a strong need for individuals to do something about this issue.
Print 41
Print 42
04
Self-Promotion BUSINESS SYSTEM ONLINE PORTFOLIO
Self Promo 43
Self Promo 44
Project 01. Business System
To create a business system for ourselves for the purpose of self-promotion. I created a resume, business card, and letterhead design. I used a color palette of light and dark teal in order to convey my personality and these colors work well together. My resume and letterhead are kept simple while my business card is a square shape in order to mimic my square logo.
Self Promo 45
Self Promo 46
Project 02. Online Portfolio
To create an online portfolio that showcases my work. I wanted my work to be the main focus and also wanted to keep it unified with my business system. Therefore, I used the same color palette along with hints of the color orange to give it a little more personality.
Thank You
JANA MYERS
To my parents for their love, support, and constant encouragement.