The need for portable and tempting ‘pick me up’ treats in recent times has created fresh and innovative interest in the biscuit category – the place to find individuallywrapped, tasty, sweet as well as savoury, snacks for when you’re ‘sitting in’ or on the move.
Something
‘treatier’
OUT OF HOME TREAT Bronte, a Burton’s Biscuits Foodservice brand, says that it is driving sales of hot beverage accompaniments with its individually wrapped and ‘oh-sodunk able’ biscuits range, following the launch of its contemporary new look. Available at various wholesalers, the rebrand of Bronte further builds on the success of the long-established brand. The new look logo, packaging and flavours are the result of extensive research and now boast a premium look, designed to reposition Bronte as a contemporary brand that hospitality outlets would be proud to serve to their guests. “The rebranding of Bronte forms part of Burton’s wider strategy for the channel, with new and exciting branded propositions in the pipeline to enhance the Burton’s Foodservice
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offering across all foodservice channels,” says Nykki Bezer, director of foodservice product & marketing at Burton’s Biscuit Company (www. burtonsbiscuits.com). “The new-look Bronte range offers products to suit every guest, from luxury biscuits to every day treats and savoury snacks. With a core range at accessible price points, complemented by a premium offering for something a little more special, Bronte enables customers to select products according to budget and guest needs while ensuring outstanding quality at fantastic price points.” Burton’s say that their aim was to create a range of high quality snacks that further enriched the customer’s experience when treating themselves out of home. Thus, their range delivers the known Bronte premium quality, but with a modern twist, including some new crafted biscuit flavours such as cappuccino shortbread, raspberry, white choc & coconut, salted caramel chocolate chip and what Nykki Bezer describes as “an ultimate melt in the mouth buttery shortbread.”
“Our research shows a growth in demand for healthy products, but also highlights that even the most avid healthy eater still wants to indulge themselves with their hot beverage accompaniment,” Nykki Bezer continues. “In a world of healthy eating messages and campaigns, consumers are still not willing to sacrifice all of life’s simple pleasures, with many seeking a more balanced approach when it comes to food and drink. This has led to increased demand for ‘treatier’ biscuits. “The continued rise of coffee on the move also presents a key opportunity to implement a link purchase of a coffee with a sweet treat, enabling consumers to reward themselves, and we feel that our latest range of individually wrapped portion packed Bronte biscuits and snacks are perfect for customers looking for a permissible ‘treat me’ snack.” Continuing with this trend is the launch of a new brand of chocolatecovered crunchy carrot biscuits has been launched to satisfy demand for indulgent guilt-free treats.
