Ice Cream
NEWS
Having a tempting ice cream offering is an important aspect of many cafés and coffee shops, and can help boost revenue during challenging times. LOOKING AHEAD “As a nation, we have learnt many things during the pandemic and this includes spending more time doing things that bring us moments of happiness. As such, when things return to normal, there will be nothing better than enjoying the simple things in life, such as tucking into an ice cream cone from a café or coffee shop on a sunny day,” says Christina Veal, director at New Forest Ice Cream (www. newforesticecream.com). “There is nothing we love more than coming up with unique flavours that we know will capture the imagination of
our customers and inspire their menus. We pride ourselves on developing our recipes from only the finest ingredients and traditional production methods to achieve the very best ice cream every time. Offering high quality, innovative new ice cream flavours is the best way to complete any menu. Whether served as the perfect accompaniment or as a refreshingly light treat in its own right, using a quality manufacturer and including the latest trends, flavours and serving ideas on a menu is the key to success. “Helping to bring back memories of 1950s America and retro diners, our Malted Milkshake flavour ice cream wowed the judges at last year’s Great Taste Awards, receiving a prestigious three-star accolade. Other popular
flavours in our range include Blackberry Clotted Cream (main picture), Honey & Fig and Choc Chip Cookie Dough.” “Ice cream and gelato are a brilliant – and lucrative - addition to your café menu and takeaway offering. The profit margins are high so it’s a great revenue booster, and providing your customers with the additional choice of having ice cream on the menu is a fantastic way to increase footfall,” suggests Steve Carrigan, gelato & ice cream technician for ingredients distributor Henley Bridge (www.hbingredients.co.uk). “Figures released by ice cream machine experts Carpigiani reveal most cafés or restaurants that offer ice cream sell it to around 10% of their client base. However, this is just a basic analysis as there are also additional ways in which you can help to boost sales of ice cream, from creating your own signature desserts to adding ice cream into drinks or milkshakes.
18 CAFÉ LIFE | FEBRUARY 2021
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