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Cirio seeking Passata perfection
Cirio – producer of Italian tinned tomatoes – has created Passata from Tuscany, to deliver the heart of Italy to every meal.
Each mouthful comes from tomatoes grown in the fields around Albinia in Southern Tuscany, near the Tirreno sea. The unique soil gives Toscana Passata a special, full-flavoured mineral and sweet taste, designed to transform Italian creations into something special, conjuring up the true flavours of Tuscany.
Enjoy the genuine Italian provenance in these newly launched 700g jars, now available in Sainsbury’s and Morrisons for £1.75.
Cirio tomatoes come from an ethical sustainable Italian cooperative of 14,000 associated farming companies. The company cares about its lands, products, and all the people involved in creating the seeds they plant to the tables of everyone who enjoys their delicious tomatoes around the world.
Becoming climate neutral is part of a major ground-breaking sustainability project with a commitment pledge: ‘Our hearts and souls are totally committed to SUSTAINABLE production of the HIGHEST QUALITY Italian tomatoes.’
Fresh Direct has partnered with vertical farming pioneers, Fischer Farms, to launch a range of British-grown herbs and leafy greens. The partnership aims to improve supply chain sustainability.
Fresh Direct will sell vertically farmed fare, including basil and watercress, grown in Fischer Farms’ state-of-the-art, biosecure vertical farm in Norwich. As well as the sustainability bene ts that producing closer to home brings, chefs are being promised quality and freshness.
Fischer Farms’ stacked, climatecontrolled growing environment – the equivalent of 825 football pitches –means it can produce British-grown