Galbani report delivers pizza market insight

For out-of-home dining, pizza presents a huge opportunity for operators, yet savvy consumers now hold authenticity, quality and provenance of ingredients above all else.

This is from an exclusive new report from Galbani Professionale, the UK’s number one Italian cheese*, and a global brand under the Lactalis Professional umbrella. It has polled 2,000 consumers and several operators in its search for the latest insight.

Also included is expert advice, hints, tips and cheese hacks, plus dedicated recipes from Lactalis Professional pizza ambassador, Davide Parato.

Key ndings include:

● Consumers’ favourite pizza toppings

● Ingredients they would pay a premium price for

● Which age and diner demographic provides the most captive audience for operators.

It coincides with the launch of an exclusive Galbani Julienne Mozzarella, aimed squarely at chefs and operators. The 1.5kg product is an authentic Italian Mozzarella, suitable for vegetarians, with a fresh, milky avour, provided ready-to-use in a julienne format (medium size 6x5x70mm strips).

This is ideal for for chefs and operators looking to entice more custom and build a standout menu, said Heloise Le Norcy-Trott, group marketing director for Lactalis UK & Ireland,

“Consumers, despite having less disposable income, will still treat themselves to pizza. But cheese is so integral to the traditional Italian experience, it is vital operators choose wisely. Interestingly, our report found that 50% of respondents prefer cheese in a julienne format, which goes to demonstrate that this Mozzarella product is the perfect solution to help inspire operators to take a slice of this exciting and vibrant market!”

The free report is available to download at lactalispro.co.uk/best-of-italian/pizza/.

*IRI Major multiples latest 52w.e 20 May 2023.