PROFILE
delivers for
Abbeyford Leisure Two and a half years ago, Papa John’s teamedup with Abbeyford Leisure to bring home the pizza to the home of golf in St Andrews... THE STAYCATION BOOM With unrivalled views across the sandy bay towards St Andrews and beyond, award-winning St Andrews Holiday Park at Kinkell Braes is one of the most sought-after holiday locations on the east coast of Scotland. In 2019, the resort owned by Abbeyford Leisure, invested in a Papa John’s franchised store on site, to enhance their offering to guests staying at the holiday park. As well as enabling visitors to enjoy their favourite pizza with family and friends while on holiday, the store also delivers to the local community including students at the University of St Andrews throughout the year. “The past couple of years have not been ‘normal’ for anyone, by any means,” says Kevan Fraser, facilities manager, St Andrews Holiday Park. “However, we have firmly established ourselves as the ‘go-to’ brand for quality pizza in St Andrews and have benefited from the recent staycation boom. In terms of our pizza sales which have been incredibly popular, we are experiencing year on year
growth. The new Papa John’s store is the first thing our guests see when they arrive, and they soon get hungry for their favourite pizza! It’s a treat which everyone can enjoy and for us, adding the Papa John’s store has been a great asset.” David J Evans, Abbeyford Leisure chairman, adds: “As one of the leading holiday park brands across East Central Scotland, we take pride in providing the best available caravan holidays available. For example, our St Andrews club house has in recent years, has undergone a £1Million investment in its refurbishment. With 450 caravans and lodges with hot tubs plus camping on site at St Andrews, our appeal is to family groups including grandparents, parents and children alike. “The best thing about adding a Papa John’s is the kudos the brand provides. On arrival, our customers immediately know we are offering quality and innovation as soon they see our Papa John’s store. “Our aim is always to exceed expectations and when we hear feedback that the children of the families who visit are saying ‘wow they’ve got a Papa John’s’ we know we’ve hit the mark! This is why we chose Papa John’s. It’s a well-known global brand with a great reputation for fabulous food which adds to our own value proposition. There is nothing our visitors like more than to enjoy their favourite pizza on the balcony on a glorious summer evening, overlooking the bay. It’s times like these that the whole family can get together and have fun that make great memories. It’s what our holidays are all about.” LOCAL COMMUNITY BENEFITS Kevan Fraser continues: “As well as offering collections and deliveries to guests on the resort via e-bikes, our drivers also deliver to the local community. This has enabled us to build relationships with people and businesses in the town of St.
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December 2021
