Papa John’s delivers for Abbeyford Leisure.

delivers for Abbeyford Leisure

Two and a half years ago, Papa John’s teamedup with Abbeyford Leisure to bring home the pizza to the home of golf in St Andrews...

THE STAYCATION BOOM

With unrivalled views across the sandy bay towards St Andrews and beyond, award-winning St Andrews Holiday Park at Kinkell Braes is one of the most sought-after holiday locations on the east coast of Scotland.

In 2019, the resort owned by Abbeyford Leisure, invested in a Papa John’s franchised store on site, to enhance their o ering to guests staying at the holiday park. As well as enabling visitors to enjoy their favourite pizza with family and friends while on holiday, the store also delivers to the local community including students at the University of St Andrews throughout the year.

“The past couple of years have not been ‘normal’ for anyone, by any means,” says Kevan Fraser, facilities manager, St Andrews Holiday Park.

“However, we have rmly established ourselves as the ‘go-to’ brand for quality pizza in St Andrews and have bene ted from the recent staycation boom. In terms of our pizza sales which have been incredibly popular, we are experiencing year on year growth. The new Papa John’s store is the rst thing our guests see when they arrive, and they soon get hungry for their favourite pizza! It’s a treat which everyone can enjoy and for us, adding the Papa John’s store has been a great asset.”

David J Evans, Abbeyford Leisure chairman, adds: “As one of the leading holiday park brands across East Central Scotland, we take pride in providing the best available caravan holidays available. For example, our St Andrews club house has in recent years, has undergone a £1Million investment in its refurbishment. With 450 caravans and lodges with hot tubs plus camping on site at St Andrews, our appeal is to family groups including grandparents, parents and children alike.

“The best thing about adding a Papa John’s is the kudos the brand provides. On arrival, our customers immediately know we are o ering quality and innovation as soon they see our Papa John’s store.

“Our aim is always to exceed expectations and when we hear feedback that the children of the families who visit are saying ‘wow they’ve got a Papa John’s’ we know we’ve hit the mark! This is why we chose Papa John’s. It’s a well-known global brand with a great reputation for fabulous food which adds to our own value proposition. There is nothing our visitors like more than to enjoy their favourite pizza on the balcony on a glorious summer evening, overlooking the bay. It’s times like these that the whole family can get together and have fun that make great memories. It’s what our holidays are all about.”

LOCAL COMMUNITY BENEFITS

Kevan Fraser continues: “As well as o ering collections and deliveries to guests on the resort via e-bikes, our drivers also deliver to the local community. This has enabled us to build relationships with people and businesses in the town of St.

Andrews and we’ve even extended our delivery area for customers further down the coast. During the lockdowns, we supplied complimentary pizza deliveries to our local ambulance drivers, police, re service and to supermarket sta to help out and say a big thank you to our valued key workers.

“The pro le of our Papa John’s store has really grown and as well as being popular with the 9,000 students at the University of St Andrews, we also regularly cater for local businesses and on-campus events.

“For our seasonal holiday park sta , we’ve also been able to o er employment throughout the winter which is a big bonus for them. Some are enjoying the work so much they may choose to remain with the store when the summer guests return! The opportunity to learn new skills through the Papa John’s training academy o ers prospects for our team which is motivating. One of our store team members has now been appointed as store manager and several of our drivers have progressed to supervisor level.

“The support of Papa John’s while we set up the store and on an ongoing basis with training has given us a great foundation to grow this new side of our business. The Papa John’s team share our values about putting people rst and align with our drive for excellence in all aspects of our proposition. Working with Papa John’s has enabled us to provide a great additional o ering to our customers and the local community around our resort.

“Our customers can now get away from it all, take in the stunning scenery, perhaps play a round of golf and pick up a pizza to enjoy with their family at their very own nineteenth hole! Our partnership with Papa John’s has been hugely successful and we look forward to delivering many more pizzas and working together to enhance our customers’ experiences for many years to come.”