ICE CREAM
SUMMER With summer around the corner, the UK population likely to be holidaying closer to home, and operators able to welcome back guests inside their premises, ice cream is set to be in greater demand. WHICH FLAVOUR? Ice cream company, Comelle (a Lakeland Dairies company), surveyed UK consumers recently in order to get some insight into the nation’s favourite summer treat, and emerging triumphantly as Britain’s number one choice of summer treat was vanilla soft serve ice cream, they found. Consumers were surveyed in April 2021 with 247 responses from UK adults secured. Overall, ice cream was revealed to be the nation’s favourite summer treat 32
with a whopping 90% of consumers voting for it. Within ice cream, soft serve ice cream in particular (like the type you can buy from an ice cream van in a cone), was the number one choice (59%), they found, followed by scoop ice cream (31%). These were far ahead of other treats in popularity such as chocolate, which was the third favourite (6%) or crisps (2%) in fourth place. Vanilla topped the list for favourite flavour of ice cream (25%), followed by chocolate (23%) and then mint choc chip (21%). June 2021
