Takeaway orders up by 10% during World Cup

Takeaway orders rose during this winter’s World Cup, with orders up by +10% on average during England’s fixtures, according to data from Foodhub.

Analysts at Foodhub, UK-based food ordering app platform, reported the average increase in online orders across the five games that England played before they were disappointingly knocked out.

And it seemed pizza was firmly on the brain, as a fifth of the UK (19%) chose pizza as their favourite footy takeaway, with fried chicken (10%) and a Chinese takeaway (9%) rounding off the top three.

Emma Stockman, a spokesperson for Foodhub, said: “It’s great to see that people enjoyed a takeaway treat while watching the tournament. We ran a recent study which showed that over half of the UK (56%) agrees that watching football is better with food, so we’re thrilled they chose to use Foodhub to order their football feast.

“With the World Cup running throughout the winter, it comes as no surprise that 52% of Brits would opt to watch the football in the comfort of their own home, particularly with the temperature being so low at the moment.

“We may not have brought it home this time, but it was a fantastic tournament and we’re so proud of our national team!” Foodhub is an innovative food tech company. There are more than 20,000 takeaway and restaurant partners currently featured online at its web site and through the apps available for iOS and Android. Foodhub says that it wants to shine a light on the best of local food and traditions, just like the Foodhub Marketplace brings together the best local takeaways.