Catering to staying in

Birtelli’s (http://www.birtellis.co.uk), an artisan pizza company based in Royal Leamington Spa, successfully launched their Pizza Kit concept during lockdown delivering across Warwickshire, and have now extended their reach to deliver next day across the UK.

ADAPTABLE

Birtelli’s is an independent stone baked pizza delivery start-up, passionate about crafting artisan pizza made from the fi nest natural and award-winning ingredients, having been established by two entrepreneurial brothers from Warwickshire, and supported by one of the UK’s fi nest, up and coming chefs, Paul Foster.

Like many in the hospitality industry, Birtelli’s pivoted their business model during lockdown to off er pizza kits alongside their popular takeaway menu, delivering the kits to local residents, and even supplying entire teams of remote workers and virtual events. As the kits proved to be a huge success throughout Warwickshire and the Cotswolds, they say that they are excited to now be able to off er next day delivery to the whole of the UK.

Staying in as a family has never been so enjoyable as actually creating a family meal together, feel the pizzeria, and the simplicity of a pizza kit means that it can be tailored to the tastes of individual family members, and at the same time be crafted with sumptuous award winning British produce. Make it, Bake it, Eat it – with your own personalised pizza kit – is their mantra.

With fresh natural ingredients, a light digestible dough, and a selection of vegetarian and vegan options, a family meal at home can be turned into a nutritious, simple and fun experience, Birtelli’s suggest.

How it works

1. Select your pizza kit and order online at www.birtellis.co.uk for next day or named day delivery. • Choose between a pre-made half-baked base (suitable for normal domestic ovens), glutenfree base, or a fresh dough ball that can be hand-stretched at home and used in a pizza oven. • Choose your toppings (each kit includes everything you need to create a Birtelli’s pizza at home, including your choice of base,

Birtelli’s tomato sauce, 100%

British Mozzarella and your choice of gourmet toppings). • Add craft beer to your order, should you wish. 2. Your fresh pizza kit is delivered to your door in eco-friendly packaging. 3. Check out the making and baking instructions. 4. Assemble your pizza, bake, and enjoy fresh from the oven.

You can select from a ready to bake crafted base that has been baked on stone to give you that authenticate taste, or Birtelli’s finest natural dough balls for those pizza enthusiasts with home pizza ovens. Each family member can then select from 10 signature pizzas and an extra special seasonal guest pizza, all with freshly prepared toppings portioned for great taste and zero waste too.

SUSTAINABLE AND LOCAL

“The provenance and quality of ingredients is an absolute priority to create the best pizza possible,” says Birtelli’s executive chef and Michelin starred chef and restaurateur, Paul Foster. “Being able to spend time as a family, where cooking dinner becomes an experience that galvanises the family, where even the kids want to roll up their sleeves, makes for a perfect night in throughout the week.”

The founders of Birtelli’s emphasise that they are passionate about quality British produce and exceptional service, with a real focus on sustainability. Their ethos for ‘Good, Honest, Natural’ stretches across every part of the business, including packaging (where at present 96% is plastic free and just 4% recycled, reusable plastic, and a 100% commitment to be plastic free).

Their toppings include creamy fiore di latte mozzarella produced by awardwinning Yester Farm Dairies in East Lothian, traditionally cured ham and salami from the esteemed Wenlock Edge Farm in Shropshire, award-winning Ticklemore Goats cheese from Sharpham Estate in Devonshire, and Biggleswade chillies grown by Italian, Salvatore Genovese, in the greenhouse at his family farm in Bedfordshire. Birtelli’s have also partnered with independent awardwinning breweries including Purity and Tiny Rebel to offer the option to add craft beer to your pizza kit.

The pizza dough itself is made from natural ingredients only, using the finest ’00’ flour, nutrient rich wheat germ, extra virgin olive oil, rapeseed oil, with tiny amounts of sea salt and yeast. Fermented for up to 72 hours, the result is light, digestible and plain yummy, feel Birtelli’s.

PACKAGING AND PRICING

96% of Birtelli’s packaging is plastic free, and everything they deliver can be eaten, reused, recycled or composted, they report, adding that they are continuing to ‘nibble away’ at the remaining 4% to reach their sustainability goals.

Pricing starts at £16.99 for a two pizza kit, £23.99 for a three pizza kit and £29.99 for a four pizza kit. Next day or selected day delivery costs £3.99.

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Contact Andrew Emery 01291 636334 andrew@papa.org.uk