NEWS
Burts launches new brand identity and raft of innovation Independent snack maker, Burts, says that it is capitalising on its regional success from the staycation boom with a new brand identity and a raft of new products. The company is launching refreshed packaging which brings Burts provenance to the fore. The packaging showcases the long-standing relationships with local independent producers such as Quickes Cheese and South Devon Chilli Farm, showing consumers that the chips are made with care in Devon. Dave McNulty, managing director at Burts Snacks said: “The new brand identity has a slightly nautical feel in keeping with Burts’ South West roots. We are proud to work in close partnership with our growers, our local independent suppliers and our customers. As we expand nationally we know consumers will be attracted by our Devon heritage.” The premium snacking brand is also launching a new limited-edition Prawn Cocktail flavour, featuring a co-designed pack with charity partner, the Royal
National Lifeboat Institution (RNLI). The new flavour will be available in both 40g and 150g, featuring a dramatic image of the RNLI’s orange lifeboat at sea. As the brand rolls into its second year of partnership with the lifeboat charity, RNLI, its hero flavours Lightly Sea Salted and Salt & Malt Vinegar will continue to share the charity’s lifesaving “Float to Live” message on the new packaging. Burts is also launching a range of new Lentil Chips in the ‘better for you’ space in 20g and 85g pack sizes, available in Lightly Sea salted, Sour Cream & Chive and Barbecue flavours. The new snacks, that are a ‘dippable shape’, are aimed at consumers seeking a healthier alternative without compromising on taste and are a source of fibre and gluten-free. In fact, 62% of adults say they’re trying to eat more healthily, with 50% of consumers claiming to have cut back in the last 12 months. Alongside these innovations, the new Burts Ridges takes the brand into the fast-growing Ridge Cut segment.
Bringing even bigger and bolder flavours to the category, Burts is launching two new flavours with a premium take on the trend of spicy seasoning and bistro foods - Reaper Chilli and Lime and a Steak Surf & Turf flavour. The packs are available in 50g grab bag and 150g share pack to appeal to both consumers grabbing a tasty snack on the go, and those wanting to share a packet of crisps. “Our research shows that people who love good food want to try delicious new snacks made by independent companies who really care. It is shown that launching new products such as this is key to keeping consumers engaged with brands. We are just scratching the surface in terms of innovation with the tremendous manufacturing capabilities we have. This is just the start of our innovation journey, we want Burts to be a brand that can grow and grow,” added Dave McNulty.
Simply Lunch launch new Planet Focused range Simply Lunch have announced the launch of their Planet Focused food range which will be released in three phases. To make the planet the primary focus, the company say that they have scrapped the plastic in the packaging of both the sandwiches and wraps within this new collection. They have also taken the decision to remove beef from their entire menu (beef equating to 60% of greenhouse gasses within the entire food production industry, they claim). To mark the launch, there is brand new packaging too with a carbon label on all products featured within 6 I www.sandwichandfoodtogonews.co.uk
the range to help give consumers a much stronger understanding of the impact the product and their choice of food has on the environment. Bold and bright coloured packaging has also been used to provided customers with extra clarity as to which protein type is within their choice of products, say the firm, and there are unique QR codes for each individual item, which once scanned, will take the consumer to a detailed web page for that specific product featuring information about the ingredients and nutrients within that item. In addition, artistic and expressive hand-drawn illustrations
that have a focus on food for the everyday lifestyle have been utilised to give the new packaging a distinctive look.
