A look ahead to Veganuary campaign latest.

Veganuary campaign plans additional resources and promotion

“Quite unbelievably, this coming January will be the tenth Veganuary campaign!” says Toni Vernelli, international head of communications for the Veganuary campaign, the global organisation encouraging people to try vegan in January and beyond.

“We plan to release research showing the enormous impact that Veganuary has had on the food and cultural landscape of Britain, as well as a documentary featuring some of our past celebrity participants who are now ambassadors for our charity, and high street businesses that have seen the demand for vegan options skyrocket over the past decade.

“We will also be launching two new ways for people to receive our supportive resources for Veganuary 2023. In addition to our daily coaching emails, we will now also be providing a 31-day YouTube series full of helpful tips and advice for people trying vegan in January and a weekly podcast launching on 1 January with celebrity interviews and answers to frequently asked questions.

“We have revamped our celebrity e-cookbook that all participants receive when they sign-up on our website - https://veganuary.com/ try-vegan/ - to include new recipes from Alicia Silverstone, MYA and Venus Williams alongside ones from Joanna Lumley, John Bishop, Dr Jane Goodall, Benjamin Zephaniah and Bryan Adams.

“To help people make their food budget go further we have produced a seven-day, one-pot meal plan that will also be sent to everyone who signs-up. This is in addition to existing meal plans they receive including: Budget; Low Carbon; Soya-Free; Gluten-Free; Nut-Free and Seasonal. We will have a strong focus on hope in our campaign this year, reminding people that we do have the power to make a di erence with our individual actions, and signing up for Veganuary is a great place to start.

“More than 629,000 people from nearly every country in the world - with the exception of Tajikistan and North Korea (where the internet is banned) - took part in Veganuary 2022, breaking all previous records.

“The results from the campaign’s sixmonth follow-up survey of Veganuary 2022 participants (sent by Veganuary to 67% of the 629,351 people who signed up during the 2022 campaign and with 7,473 people responding) found that after completing their onemonth Veganuary challenge, 80% of those participants who were not vegan when they signed up have maintained a dramatic reduction in their animal product consumption.”

● 28% are eating a fully vegan diet. ● 37% are eating at least 75% less meat and other animal products than pre-

Veganuary. ● 15% are eating at least 50% less meat and other animal products than pre-

Veganuary. ● 86% of those who are not fully vegan said they’re very/extremely likely to try a vegan diet again in the future.

Their survey also found that two-thirds of the Veganuary participants who have continued to eat a fully vegan diet for the past six months have experienced health improvements, including increased energy (58%), improved mood (57%), better skin (51%) and desired change body weight (46%)

“These results show that Veganuary is helping people make lasting diet changes that are good for the planet and their health!” added Toni Vernelli.

“Cutting out meat and dairy is the best way to cut our carbon footprint. As an added bonus, two-thirds of participants who stick with a plantbased diet feel health bene ts as well. There is simply no downside to signing-up for Veganuary!” According to Lumina Intelligence’s Eating & Drinking Out panel, which surveys consumers on a monthly basis, as of September 2022 (12 weeks ending) 87% of UK had no dietary requirements, 7% are vegetarian, 1.2% are vegan and 33.5% exitarian.