Attitudes

Attitudes

Consumers evaluate positively or negatively a product or brand through attitudes. Their feelings, beliefs and intention of action towards the product must be determined by identifying the 3 components of attitudes, affect, behaviour and cognition.

Attitudes are formed in several ways and are not created equally, depending of the commitment level of the attitude influences (Solomon, 2020).

The brand adapted to a new online era to enlarge the target market, by being active on social media they increased their performance and measure customer attitudes through trust, satisfaction, relationship with the brand, since the quick access give everyone an easy way to give reviews, opinions and

comments (Fournier, S. 1998). Figure 4. Print screen Anthropologie Instagram activity

Figure 5. Brand consumers reviews

Figure 8. Brand consumers reviews

Figure 7. Brand consumers reviews