Process Book

PROCESS BOOK GRAPHIC DESIGN 221 SEC 002 | FALL 2013 | JANE NGO

PROJECT 1:LOGO

INSPIRATION

CREATIVE THINKING

SKETCHES

SKETCHES

SKETCHES

SKETCHES

N

C

NESILC

ESIL

N

NESILC

NESILC

NESILC

NESILC

NESILC

C

ESIL

NESILC

NESILC

NESILC

NESILC

NESILC

NESILC NESILC

NESILC REFINEMENTS

NESIL

NESIL

LISEN

NESILC

NESILC

CLISEN

NESIL

NESIL

LISEN

REFINEMENTS

Jane Ngo GRPH 221

NESIL

NESIL

LISEN

NESILC

NESILC

CLISEN

NESIL

LISEN

NESIL

Jane REFINEMENTS Ngo GRPH 221

NESILC NESILC

NESIL REFINEMENTS

NESIL

NE S I L

NESIL REFINEMENTS

FINAL

C R E AT I V E S TAT E M E N T The handicap symbol, being in a different color, represents the independence and the handicap wheel, being the “C” in the acrynom, represents the inclusion of handicaps. It is a simple, professional logo that embodies everything that NESILC wants to promote all throughout Nebraska.

DESIGNER

COLOR LOGO

LOGO IN REVERSE

Name: Address: Phone: Email:

Jane Ngo 301 W. Charleston St. Apt. 913, Lincoln, NE 68528 712-898-8433 jane.ngo@live.com

LOGO REMAINS PROPER T Y OF APPLIC ANT IF NOT SELEC TED AS WINNER.

#1C75BC

#000000 #939598

C O L L AT E R A L S Y S T E M

C O L O R PA L E T T E

FINAL

MOCK UPS

COLLATERAL

MOCK UPS

PROJECT BRIEF The handicap symbol, being in a different color, represents the independence and the handicap wheel, being the “C� in the acrynom, represents the inclusion of handicaps. It is a simple, professional logo that embodies everything that NESILC wants to promote all throughout Nebraska.

PROJECT BRIEF

PROJECT 2: BOOK COVER

INSPIRATION

INSPIRATION

CREATIVE THINKING

SKETCHES

REFINEMENTS

FINAL

PROJECT BRIEF We made a book cover for an upcoming book called “Culture Politics.” I applied a key element of the story in the cover. I wanted the cover to foreshadow the book. It was mysterious, which we interest any viewer. I put a burning fire to illustrate the burning of the regalia of the tribe. I kept a black background with hints of the color red. I wasn’t able to solve the typography problem in the title. I definitely believe this was a great assignment because we got to design for a different medium than I have ever delt with.

PROJECT BRIEF

PROJECT 3: HISTORY

INSPIRATION

SKETCHES

SKETCHES

MOVEMENTS

HOW DID IT START? European immigrants Limitation on artistic traditions

New York School (1940-1970) International Typography Style (1950-1980)

NEW YORK SCHOOL

Pop Art (1955-1980) Psychedelic Movement (1958-1975)

1940

1950

1960

1970

Diverse ethic heritage European Style vs. American Style Emphasis High competitive society

1980

Personal Expression Original American Modernist approach

NEW YORK SCHOOL

PAUL RAND

New York City = Incubator for creativity

• Born: August 15, 1914

Significant Designers:

• Where: New York City

PAUL RAND

PAUL RAND

Inspirations:

Strengths

• Real Name: Peretz Rosenbaum

Often altered ordinary

• Education: Pratt Institute, Parson School of Design, Art Students League

Bradybury Thompson

Alvin Lustig

Paul Rand

PAUL RAND

Pratt Insititute

Parson School of Design

Cubism

Art Students League

BRADBURY THOMPSON

Constructivism

Paul Klee

Bauhaus

Weintraub Agency

Bill Bernbach

Wassily Kandinsky

BRADBURY THOMPSON

SAUL BASS

Visual Vocabulary:

Letterforms 18th and 19th century engravings tools of print production

Los Angelos (1950) Influenced by Paul Rand

Ex: halftone screen and four-color process plates

Strengths

Book and Editorial Design Corporate and Trademark Design

Thoughts on Design

Classical Approach Readability Formal Harmony Oldstyle typefaces

Technique Westvaco Inspirations 1958 Saul Bass

SAUL BASS

INTERNATIONAL TYPOGRAPHY DESIGN

ENRST KELLER

• Also known as Swiss Design • Characteristics: • san-serif typography

INTERNATIONAL TYPOGRAPHY STYLE

United print and media Master of the film title

• • • • •

neutrality grid system asymmetrical organization flush left and ragged right Akzidenz Grotesk inspired fonts

Believed a design solution should come from its content

• spreading information between components of society

Preminger’s The Man with the Golden Arm

PRESENTATION

• universal and scientific approach to design problem solving Joseph Müller-Brockmann,

Zürich Town Hall Poster, 1955

Reitberg Museum of Zurich

ADRIAN FRUTIGER

MAX MIEDINGER

HERMANN ZAPF

Univers (1954)

Helvetica (1957)

Palatino (1950)

•

cohesive

•

sans-serif

•

21 variations (now 44)

•

same baseline, x-height, ascender, descender lengths

•

harmonious

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Adrian Frutiger

•

HAAS type foundry

•

Roman style

•

Switzerland

•

Broad/strong serifs

•

Neue Haas Grotesk

•

elegant proportions (Venetian faces)

•

changed to Helvetica to market better

•

changed to Helvetica to market better

•

known for its legibility

•

known for its legibility

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

CORPORATE

Max Miedinger

INTERNATIONAL TYPOGRAPHY DESIGN

• Trilingual journal “New Graphic Design (1959) • Major impact of post-war American design • Linked to corporate design (Mid60s)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Odermatt

COLUMBIA BROADCAST SYSTEM (CBS)

RAYMOND LOEWY

• President: Frank Stanton

CORPORATE IDENTITIES

• technological advances

• Art Director: William Golden

• economic expansion and prosperity

• one of the most successful trademarks

• significance of comprehensive design systems • assume more control over entire industrial and visual campaigns

• companies’ reputations for quality and reliability

•

• cohesive image for corporations

industrial products

• • •

• personal imprint

speed economy

modernity

William Golden

RAYMOND LOEWY

Lucky Strike

PAUL RAND

PAUL RAND

to be functional over a long period of time, a trademark should be based on elementary shapes that are universal, visually unique, and stylistically timeless

• Westinghouse trademark

PAUL RAND

• Wires and plugs, electronic diagrams and circuitry, and molecular structures

• reducing each letter to its elemental geometric shape

POP ART

ANDY WARHOL

Corporate Identities

OLYMPIC GAMES

• Started in Britain

POP ART

• challenged tradition • Popular culture • Material removed from their known context, isolated, or combined unrelated material

Andy Warhol

Marilyn 1964

Campbell Soup 1968

PRESENTATION

PSYCHEDELIC MOVEMENT

PSYCHEDELIC MOVEMENT

SOURCES http://thenextweb.com/dd/2012/02/10/design-flashback-10-iconictypefaces-born-in-the-1950s/

PSYCHEDELIC MOVEMENT

• Kaleidoscopic, fractal, or paisley pattern

http://www.historyofgraphicdesign.weareswift.com/wp-content/uploads/2012/11/Week-4-The-New-York-School.pdf

• Bright, contrasting color

http://www.historyofgraphicdesign.weareswift.com/wp-content/uploads/2012/11/Week-4-The-International-Typographic-Style.pdf

• Innovative typography and hand-lettering

Paul Rand: A Designer’s Art by Yale University Press and New Haven and London

Rick Griffin

QUESTIONS?

PRESENTATION

Rick Griffin 1968

Victor Moscoso 1967

From Lascaux to Brooklyn Paul Rand

INSPIRATION

International Style and Corporate Design New York School (1940-1970) International Typography Style (1950-1980) Pop Art (1955-1980) Psychedelic Movement (1958-1975)

••••

••••

••••

Brooklyn

“Ideas do not need to

••••

Paul Rand was born on August 15, 1914 in Brooklyn, New York, under his real name Peretz Rosenbaum. He first realized his passion for design when he made signs for his father’s grocery store and his school.

Though he attended a couple of the best art schools in the area, he is still known to be a self-taught designer. By his early twenties, Paul was already becoming a force to be reckon with. Rand is mostly known for his corporate identities for companies such as ABC, Westinghouse, and especially IBM. He worked until his final year in 1996, when he died of cancer. Paul Rand still continues to inspire designers to this day.

INSPIRATIONS

be esoteric to be original or exciting.”

•• • • ••• • • •

••••

Cubism

Bauhaus

Constructivism

EDUCATION Paul Klee

Wassily Kadinsky

BOOKS Pratt Institute

Constructivism

Bauhaus

WORKS Posters

Packaging

Collateral

Photography

Identity

Advertising

Paintings

Editorial

Books

Thoughts on Design 1947

CORPORATE IDENTITIES

FINAL

Listen! Listen!

1970

PROJECT BRIEF We were assigned to create a presentation and infographic for a specific designer. I had to research about Paul Rand.

After that and looking at his at best works, I wanted to do something clean. I was really inspired by his last logo he created, which was for Servador. I decided to use it as a theme for both my presentation and infographic. I set the background as a black with CMYK type on it. It is something that carries over some of his traits. I focused on the entire Corporate time era for the presentation, but I focused more on Paul in the infographic. I think I had more of a modern take on him, and could not get his cut-out looking style.

PROJECT BRIEF

PROJECT 4: MAGAZINE

INSPIRATION

SKETCHES

SKETCHES

NYLON

NYLON ARTIC MONKEYS DESSIE JACKSON LANA DEL REY

Artic Monkeys

REFINEMENTS

Dessie Jackson

Lana Del Rey

NOV 2013

NYLON N

O V

E

M

B

E

R

2

0

1

3

Car a

24

Dessie Jackson

22

Cara Delevingne

Lana Del Rey

28

49

Angus & Julia Stone

32

43

Andrew Garfield

Hunter & Gatti

nL

8

CARA DELEVINGNE

Artic Monkeys

Wild Child

Born Lucky

37

Dream Works

John Mayer

Table of Contents

2

NOV. 2013

Dessie Jackson

Lana Del Rey

Cara Delevingne $4.99

Styled by Kate Phelan.

Photographed by 8 1

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Philly Artist: Dessie Jackson

By Blair Monroe

I met Dessie Jackson outside of a party last month. Instead of waiting in line for the doors to open, we decided to head over to the bar next door to grab a beer and chat. We talked about mutual friends, our shared love for summer time in Philly, and Jackson briefly mentioned her artistic ability. Upon entering the party, I quickly realized how modest she had been about her skills. Through out the evening she was approached by multiple party goers, fans even, who praised her for her work.

Jackson’s pieces have certainly been attracting attention. She has recently been featured in Complex and JUMP Magazine. She was commissioned to create the cover art for Gilbere Forte‘s single “Nolita”, and she was chosen to design a T-shirt for The Hundreds. I should also mention that Jackson is a full-time student at Tyler School of Art. To say that she’s got a full plate would certainly be an understatement.

A few weeks after the party, I headed over to Jackson’s apartment to get a look at her creative space. The walls of her living room were adorned with large canvases filled with these evocative and striking images of women. As we kicked back, we spoke about her subjects, her musical inspiration, and the real life situations that evoke her artistic vision:

3

November 2013

Images by Dessie Jackson

. elphia e Philad the es. I lov reciate d in citi to app only fin l one is tastica reciate orite fan To app n to e your fav er bee crib ly des My oth actual had to other. it be? an. e never If you would is to Jap t I hav t NYLON: rd what d to go ling. No place tha d, nee one wo : the fee d, nee ” style in d. n: Tender but nee r meat? amlan Jackso like you my dre Dessie uld you That is sional ow wo t. fes “H tha pro of the al None your go -type.

What’s tender t you NYLON: kind mes tha sound the the might ly? which What are wday inspireof the ations?

NYLON: l” To cre : ifu end r DJ “beaut in you t at the inspiraes esy bu pursue with the e ones of che to som rth it. sometim intrigued s and rk aids is that’s wo DJ: I’m quirkines if my wo rk so far I feel like slight that the or not, t my wo with a fields jects, say tha tion- art in the in all the ss. I’d rary sub to play to play In tempo darkne I want I want of con in one. n and my tio led nt rol n’t wa rld offers a collec ininity ’t. I do art wo f ints and , and fem doesn mysel footpr or for that it beauty re are n fields moder defined box. I mes, the c be and the r , cifi eve these o a spe n, music loring work to nded int of fashio still exp bra ces I’m r be tra at my trends. to eve out wh all. le and ure it fig sty do I life it, ing to t want to uty of still try ation tha the bea and I’m life situ . That’s t. a real saying ure it ou What’s work is ever fig NYLON: ? w if I’ll then pired you don’t kno more so has ins pire me o work ple ins ple wh rk?

Peo Peo : wo y DJ you What ations. what the to while lar situ NYLON: rsuing listen particu t are pu ough seenjoy do you ing thr ose tha at they music ’t self go hard. Th and wh rking. ch my ntly I can in life keep wo DJ: I cat s. Curre and nt to do me to bwa irr, phase es pu re Wh pir any Jaw, that ins rious gen ing to Tiger’s portin lifelly referr t isn’t g with are im ity, tha not rea go wron ing it. Lyrics And I’m or celebr chang rk hard ed Rabb pieces or artist who wo Frighten I of my lic leader people ing sound some at d as yth fin wh ve An I . ssi ant. ing on praise as impre depend ity or no h. public direction lisself wit for no . catch me nd my s inspiring always surrou album pure is st , you can p punk ter ’s Fir po st cas However or Lan cornie gesso me to to the a few down went ho tening is g with laying Once I nger e. That s walkin le if I’m surfac of you and wa availab e kind of a group Friday e… Th ing any passed prepar my nam nds, we rd frie hea ed. turned a friend steps, guarante most girls and us a few orite or your d past e love your fav ls walke “W gir , t. at’s led tha Wh of and yel NYLON: l think ce?

I was around redied. I stil nal pla n where s an inc That rul inspiratio hometow en’t work!” . That wa ter- my ally, I hav inspiring Lancas . Ironic I moved They are raised re since ling. born and . But work the ble fee elphia ilad ced any Ph du pro ool in e most nd. Th go to sch I out to ce of mi where ces a pea re are it produ s, or ces the nal pla building inspiratio s, or tall sidewalk ers. wrapp can’t see and tte butts cigare t you can grit tha d that , I nee However 5

David Bailey.

November 2013

Cara Delevingne

9

Cara Delevingne

12

November 2013

November 2013

Dessie Jackson

4

10

Cara Delevinge

November 2013

“ I went on tour

with Rihanna recently and ‘Blurred Lines’ was blasted from the bus to get everyone singing.

“

Monkeys Love California

12

ucky

Philly Artist

ARTIC MONKEYS Artic

33 ISSUE

DESSIE JACKSON

gne

3

By Violet Henderson

D el

in ev

Bo r

2

#vanstransformationtuesday

“OFF THE WALL” www.vans.com

Dessie Jackson

4

REFINEMENTS

NOV 2013

Bo r

NYLON N

O V

E

M

B

E

R

2

0

1

Car a

3

e

nL

De lev ing n

3

8

Philly Artist

CARA DELEVINGNE ARTIC MONKEYS California Love

Dessie Jackson

33 ISSUE

Born Lucky

Lana Del Rey

22

Cara Delevingne

12

Artic Monkeys

Lana Del Rey

28

49

Angus & Julia Stone

32

43

Andrew Garfield

37

Dream Works

Hunter & Gatti

ucky

DESSIE JACKSON

Artic Monkeys

24

Dessie Jackson

Wild Child

John Mayer

Table of Contents

2

Cara NOV. Delevingne 2013 $4.99

By Violet Henderson.

Styled by Kate Phelan. Photographed by 8 1

David Bailey.

By Blair Monroe I met Dessie Jackson outside of a party last month. Instead of waiting in line for the doors to open, we decided to head over to the bar next door to grab a beer and chat. We talked about mutual friends, our shared love for summer time in Philly, and Jackson briefly mentioned her artistic ability. Upon entering the party, I quickly realized how modest she had been about her skills. Through out the evening she was approached by multiple party goers, fans even, who praised her for her work.

Jackson’s pieces have certainly been attracting attention. She has recently been featured in Complex and JUMP Magazine. She was commissioned to create the cover art for Gilbere Forte‘s single “Nolita”, and she was chosen to design a T-shirt for The Hundreds. I should also mention that Jackson is a full-time student at Tyler School of Art. To say that she’s got a full plate would certainly be an understatement.

A few weeks after the party, I headed over to Jackson’s apartment to get a look at her creative space. The walls of her living room were adorned with large canvases filled with these evocative and striking images of women. As we kicked back, we spoke about her subjects, her musical inspiration, and the real life situations that evoke her artistic vision:

Images by Dessie Jackson

November 2013

Dessie Jackson

4

Dessie Jackson

4

10

November 2013

NYLON: If you had to describe your style in one word what would it be?

NYLON: What’s your favorite or

Dessie Jackson: Tender: the feeling.

most inspirational place?

Not the “How would you like your

Lancaster- my hometown where I

meat?” tender-type. None of that.

was born and raised. Ironically, I haven’t produced any work there

NYLON: What are the themes that you pursue in your creations?

DJ: I’m intrigued with the “beautiful” with a slight quirkiness and sometimes darkness. I’d say that my work so far is a collection of contemporary subjects, beauty, and femininity rolled in one. In these themes, there are footprints and traces of fashion, music, and modern lifestyle and trends. I’m still exploring and I’m still trying to figure out what my work is saying. That’s the beauty of it, I don’t know if I’ll ever figure it out.

NYLON: What music do you listen to while you work?

DJ: I catch myself going through serious genre phases. Currently I can’t go wrong with Tiger’s Jaw, Whirr, and Frightened Rabbit. Lyrics are important. I find some of my pieces changing direction depending on what sound I surround myself with.

However, you can always catch me listening to the corniest pop punk albums available if I’m laying down gesso or preparing any kind of surface. That is guaranteed.

since I moved out to go to school NYLON: What’s a real life situation that has inspired you?

DJ: People inspire me more so then particular situations. People who work hard. Those that are pursuing what they want to do in life and what they enjoy in life- that inspires me to keep working. And I’m not really referring to any public leader or artist or celebrity, that isn’t as impressive as people who work hard for no publicity or no praise. Anything pure is inspiring.

Once I went home to Lancaster’s First Friday and was walking with a few friends, we passed a group of younger girls and a friend heard my name… The girls walked past us a few steps, turned around and yelled, “We love your work!” That ruled. I still think of that. They are inspiring.

That was an incredible feeling.

NYLON: What super power do you want and why?

DJ: I mean, who wouldn’t wanna fly?

Or pull some “I Dream of Jeannie”

in Philadelphia. But it produces a peace of mind. The most inspirational places there are where I can’t see sidewalks, or tall buildings, or cigarette butts and wrappers.

However, I need that grit that you can only find in cities. I love Philadelphia. To appreciate one is to appreciate the other. My other favorite fantastical place that I have never actually been to but need, need, need to go is to Japan. That is my dreamland.

NYLON: What’s your goal professionally?

DJ: To inspire- which might sound kind of cheesy but at the end of the wday if my work aids to some ones inspiration- art or not, I feel like that’s worth it. I want to play in all the fields that the art world offers and I want to play in the fields that it doesn’t. I don’t want my work to ever be defined or for myself to ever be branded into a specific box. I want to do it all.

trickery? Now, being able to physically survive and function without sleep. That is truly a super power I would love to have. Imagine all those hours free to do whatever you please or go wherever you wishguilt free with no time restraints whatsoever. I could make all the work and play with all the pugs and run around and dance at 4 am. I mean, don’t get me wrong, I’d do this… but then you wont see me till

#vanstransformationtuesday

2pm.

5

Cara Delevingne

9

Cara Delevingne

12

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We are from the on tour , between re I went eath her blasted London holds ben says, befo Lines’ was in west ing ch she ing,” she ‘Blurred l perne, whi is discuss ryone sing Pharrel the pho r. She h eve less ake oug to get with gly end loudspe song. Alth aphed seemin chin on ley with a photogr aking into Bai re be bre as to befo t een ted rrell - or, the nigh reques ion betw e ds. Pha interact sonally s - is mor of frien ally, play rall” initi tion y, , “Fa rota Bailey ing him Cara toda But then on call and the is limited. insists Water” xed and the two irit on the d. king he is rela an’s “Sp subdue ther, clic s lens ry Bob Dyl ce toge lly of Bailey’ legenda by the them dan they fina In front rested When flamboy three of inte on. t, any , ; unis rails the ions ls in obedien clothes instruct ds and their hee ind the -taker’s makewho ben portrait back beh to Cara, ger at the around return Miley leaves esebur ribbon d over re a che ance he y like a ing and bon pair sha to lithe bod is as strik p station a sister” twists her sence at a t make-u and “like his pre shif d ning yet bur frien similar each him. And - Cara’s share a tbulbs uliar sort Cyrus ion ligh like to find they that pec as a mill l. They He has l says he’d Pharrel d watts. . Pharrel to tell the is. outlook thousan on s just ical goe mus a that for erial. He of charism Cara only r her mat ketmet hea he his mar Ball, he , when ’t exude r’s Met ld be room, how this yea per didn rrell, an ty, he cou utes at If the rap , he rgy. Pha rt sexuali a few min Instead good ene nd of ove minate. able bra up on her assess being effe picked rgy. d with se he is on ene charge able sen gyrats, is big a palp Arie ht the he mig gives off e way ral with libe the sam is in He ing you ic video. in a mus ing ass

Dessie Jackson

3

November 2013

November 2013

Philly Artist:

November 2013

“OFF THE WALL” www.vans.com

FINAL

Pharrell Williams is the music producer with the midas touch; Cara Delevingne is fashion’s golden girl. When Vogue brings them together, the couple are utterly dazzling.

MOCK UP

PROJECT BRIEF This project was for us to design a magazine spread. I decided to redesign NYLON and turn it into the opposite it is now a little bit. I made it cleaner, especially the cover. The cover is usually very busy and very colorful. I made it black and white with just a touch of color to make it pop. I also decided to make it less focused on trends, but on new trends. One of the new trends is the instagram famous artist, Dessie Jackson.

I wanted the spread to focus on her and her artwork. I designed it to be very minimal to do so. I did play with the positioning of the type to give it some movement. For the cover and featured article, I chose Cara Develingne. Her photos fit the look I wanted. I wanted to play with the typography, including in the title page to keep the magazine playful.

PROJECT BRIEF