Selling Your Home WITH JANET LEAP
Congratulations on starting on the path to selling your home! Welcome! I am grateful for the opportunity to work together. The Janet Leap Team brings over 35 years of Real Estate experience to work for you. With close to 20 years as part of the nation's #1 RE/MAX office, I am proud to be consistently ranked in the Top 5% of Real Estate Agents in Boulder County. My team are experts in the Boulder, Broomfield, & Weld County Real Estate markets. We are excited to put our expertise to work for you! We know that selling your property is a big deal and we will be with you throughout the whole process. My team is ready to prepare, market and sell your home for top dollar! Thank you for trusting us with this important milestone. We are looking forward to working together!
YOUR HOME.
My priority!
Meet my team... Janet Leap, GRI, CRS Real Estate Broker RE/MAX of Boulder
Lisa Kaplan Transaction Coordinator
Amanda Wember, MA Operations + Marketing Director
Why Work With Us?
Your home is our priority! EXPERIENCED Janet's team brings over 35+ years of experience in Real Estate. Living where they work means they know Boulder, Broomfield, and Weld Counties.
SIMPLIFIED Selling Real Estate can be stressful and you'll probably have a lot of questions. Janet's team simplifies the selling process, ensuring you feel supported and heard throughout the whole process.
CLIENT FOCUSED Janet and her team are attentive, patient and thoughtful. They are in consistent communication through all stages of the process. You are their top priority!
KNOWLEDGABLE Staying up-to-date on the latest market trends in Colorado is always a high priority. Their connections in the area facilitate a seamless Real Estate preparation, transaction and post-purchase experience.
SUCCESSFUL Janet Leap is a top producing agent at RE/MAX of Boulder & is consistently ranked in the Top 5% of Boulder County Real Estate Agents. RE/MAX of Boulder has an average of 37% of the market share in Boulder County and over $1 billion in sales annually. The Janet Leap Team is proud to be part of this outstanding office since 2005.
Clients Love Working With Janet!
See what clients are saying... I highly recommend Janet to anyone looking to buy a home. She truly went above and beyond to make my experience as smooth and stress-free as possible. Not only did she save me money, but she was always available to answer any questions I had throughout the entire process. Even after the sale was complete, she continued to be available and went out of her way to help with things outside of her responsibilities. She is knowledgeable, professional, and truly cares about her clients. I cannot thank her enough for all of her hard work and dedication.
Heath O. | Seller We've worked with Janet for two home sales and two home purchases and always felt that she was working in our best interest. She's been a pleasure to work with every step of the way and has extensive knowledge of the market. Janet also has a great network of professionals for every need - financing, inspections, staging, repairs and upgrades; you name it, she can bring in the right person for the job! I would highly recommend her and look forward to working with her on our next move!
Ted S. | Seller Janet helped us find our first home and then 11 years later plus a much bigger family she helped us sale that home and build a new construction home. She is very knowledgeable about the market and “has a guy” for everything from inspections, to contractors, cleaners to craftsmen, etc. She is a one stop shop for all things house related!
Melinda + Shawn C | Seller We have known Janet Leap for many years, and we are very impressed with her excellent service. My husband and I have worked with Janet Leap on the sale and purchase of our home, which she ran so smoothly, making it less stressful, & more of an enjoyable experience for us. Janet is intuitive when it comes to meeting the needs of her clients. She will go above and beyond to satisfy her clients needs, as she did with us! I highly recommend Janet Leap for the sale or purchase of your home.
William + Janet W. | Seller
The Path to #SOLD 01
02
03
Meeting
Pricing
Staging
04
05
06
Photos
MLS
Marketing
07
08
09
Offers
Under Contract
Inspections
10 Closing
It’s About More Than Placing A Sign In Your Yard... Of course we’ll put a sign in your yard! We go above & beyond to get your home sold! When you list your home with us you get... Consultation with a professional stager Professional photography and virtual walk through of your home Pre-MLS Sales Opportunities Home entered into Re/Max Vault which connects pre-MLS buyers and sellers Property presented in person to +/-100 Re/Max of Boulder agents Your home is listed on local MLS sites We syndicate your listing to over 27 Real Estate websites [e.g., Zillow, Realtor.com, etc.] Stunning individual property website Property brochures available for showings Features Sheet highlighting the most important features of your home available for showings Just Listed postcards sent to neighborhood Targeted social media marketing [Facebook, Instagram, LinkedIn, etc.] eBlast to +/- 4500 Metro-area Realtors to announce your listing An attorney reviews title commitment to reduce risk of title problems at closing Professional move-out cleaning OPTIONAL Broker Open Open House
Property Listing Process
Here is how we get your home sold! 1. RESEARCH & PRICING Janet meets with home owners to present a Comparative Market Analysis to help guide pricing decisions based on other properties on the market and past sales. This is a dynamic process, guided by Janet, but always in collaboration with the homeowner, since you know your property and neighborhood the best.
2. HOME PREPARATION Based on conversations with the owners, Janet prepares a detailed list of projects that could be done to maximize the sale price. Our team has contractors and specialists we have vetted who are available to get projects done right away. This could include repairs, landscaping, window washing, new carpet, and so much more. We won't waste time getting your home ready to be on the market! We also create a timeline of events leading up to your home being active on the MLS so you are always in the know about where we are in the process of preparing your home for sale. When the work is done we coordinate with professional photographers to take photos, video, drone photos/video and a virtual walk through of your home. We leave no stone unturned to present your home in the best light to minimize time on market and maximize sale price.
3. PRE-MLS EXPOSURE Janet presents your off-market home in person to the weekly meeting of over 100 Realtors at RE/MAX of Boulder. Your home is put in the RE/MAX Vault to automatically match your home with buyers looking for properties like yours. Your property is presented to a group of some of the highest performing Realtors in Boulder County through Janet's Realtor network.
4. MARKETING Our team has a dedicated marketing manager who manages the creation of visually stunning photography, video, drone footage, and virtual walk throughs of your home. Additionally they manage the promotion of your home through social media, websites, etc. We schedule and host a Broker Open [to present property to Realtors, pre-MLS], Coming Soon listing and Open House [if desired]. Professional print marketing puts your home in the best light. Materials include an eBlast to ~4500 Metro-area Realtors, printed brochures at your home, and Just Listed cards sent to the neighborhood, just to name a few.
5. MLS LIVE If your home hasn't sold pre-MLS, it hits the market by starting as a Coming Soon listing [time permitting]. This generates additional exposure so when your home is active on the MLS there is maximum interest. While your home is on the MLS we use a professional showing service to make showings easy and convenient. You get to approve showings based on the criteria that works best for you and your family. You will also receive feedback from agents who have showed your property so you know exactly what buyers are thinking about your property. We manage this service for you, but always keep you informed.
6. CONTINUED MARKETING Your home is continually promoted on our website, through your property's individual website, Re/Max of Boulder's website, our social channels, Re/Max of Boulder's social channels and across the Re/Max worldwide online platforms. We also include your listing in monthly newspaper listings and continue to present your home to Realtors who have buyers who may be interested in your home.
7. COMMUNICATION Communication is key to the successful sale of your home. Janet's team stays in regular communication with all owners throughout the listing process. You can expect consistent updates on the marketing of your home, feedback from showings, updates on status, and anything else pertaining to your home. You will receive a weekly update on marketing and activity. We make your experience as stress-free as possible by keeping you in the loop at all times.
Our Preparation Setting the Stage
Photos
Janet's stager will meet with you to decide how to best present your home.
Our professional photographer knows how to shoot your home so it looks like it is right out of HGTV!
For Sale
2213 Park Lane I Louisville, CO 80027
Printed Materials Professionally designed flyers highlight the best of your home & Just Listed cards are sent to the neighborhood.
3 Bedrooms | 3 Bathrooms | Office | 3112 Sq Ft | 2 Car Garage
Looking for maintenance free living, but still have your garden and walkable to restaurants, cof- fee shops, shopping, and trails? This is IT! Main level master with huge walk-in closet, open floor plan with an abundance of natural light, hardwoods throughout, 10 ft ceilings, and cozy gas fire- place for cold winter evenings. Chef’s kitchen with large center island, 42 inch cabs, and granite countertops opens onto living room and dining area. Large mudroom with storage directly off of the 2 car garage. Finished basement features 2 bedrooms each with walk-in closets, large rec space, 9 ft ceilings, and built-ins. Large walk in storage room completes the downstairs. Outside you will find a wrap around deck, built in BBQ, and raised garden beds. All of this and less than a mile to Downtown Louisville!
JANET LEAP RE/MAX of Boulder 720.938.4197 janetleap@boulderco.com www.janetleap.com
Main Level Living, Close to Downtown Louisville!
JANET LEAP RE/MAX of Boulder 720.938.4197 janetleap@boulderco.com www.janetleap.com
o t w o h We knoowur home get y iced! not
Main Level Living, Close to Downtown Louisville!
JUST LISTED
Looking for maintenance free living, but still have your garden and walkable to restaurants, coffee shops, shopping, and trails? This is IT! This 3112 sf home shines with 3 BR + office, 3 BA and a main level master with huge walk in closet. Open floor plan with an abundance of natural light, hardwoods throughout, 10 ft ceilings, and cozy gas fireplace for cold winter evenings. Chef’s kitchen with large center island, 42 inch cabs, and granite countertops opens onto living room and dining area. Large mudroom with stor- age directly off of the 2 car garage. Finished basement features 2 bedrooms with shared bathroom, large rec space, 9 ft ceilings, and built-ins. Large walk in storage room completes the downstairs. Outside you will find a wrap around deck, built in BBQ, and raised garden beds. All of this and less than a mile to Downtown Louisville!
2213 Park Lane Louisville, CO 80027
Janet Leap RE/MAX of Boulder 720.938.4197 janetleap@boulderco.com
Offered for $995,000
If your home is currently listed, this is not intended as a solicitation.
Know anyone who you’d like to be your neighbor? Let them know about 2213 Park Lane!
and Marketing Website
Social Media
Your home will have it's own website to showcase your home and drive traffic.
We post on many social channels because 86% of all buyers look online during their home search.
1427 S Saint Paul St
Advertising
Events
Your home is on the MLS and marketed online on multiple websites such as Zillow, Realtor.com, etc.
We host a broker open and an open house [these are optional]
SAMPLE MARKETING CONTENT We provide professional, creative marketing for all properties. The next section is dedicated to demonstrating our marketing materials. Links are live.
JANET'S WEBSITE | We know that online traffic can drive sales. We keep our website beautifully updated and engaging so buyers can find your home. www.janetleap.com INDIVIDUAL PROPERTY WEBSITES | We created beautiful websites for each property that display it’s unique personality. 755 Jonquil Pl, Boulder 245 Linden Drive, Boulder 1847 Pine Street, Boulder LISTING BROCHURES | Our listing brochures are creative, insightful , full color and present your home in the best light. 7929 Valmont Street, Boulder 936 Limestone Drive, Erie DRONE VIDEO | Drone video is used to engage an audience and show the beauty of your home and property that at times can only be seen from above. Sample Drone Video PHOTOGRAPHY | Our photographer is an integral part of our team and we collaborate to show your property in the best light! Sample Photography VIRTUAL WALK THROUGH | Virtual walk throughs give out-of-state and online buyers a chance to experience being in your home. Sample Virtual Walk Through The next few pages are samples of marketing materials. Please let us know if you would like to see more samples of the marketing we provide for all our sellers.
SAMPLE SPECIAL FEATURES SHEET
755 Jonquil Place | Boulder 5006 Sq Ft Home
African Mahogany Doors and
Main Level Office
Cabinets
Chef's Kitchen with Viking Range
5 Minutes from Downtown Boulder
Stunning Views of the Flatirons
Built in 2016
Architectural Details Throughout
Close to Trails and Parks
Janet Leap, GRI,CRS 720.938.4197 [call/text]
janetleap@boulderco.com www.janetleap.com
SAMPLE eBLAST TO ALL METRO-AREA REALTORS
SAMPLE eBLAST TO ALL METRO-AREA REALTORS JUST LISTED LUXURY LIVING + SPECTACULAR VIEWS just minutes from Downtown Boulder
245 Linden Drive | Boulder
4 bedrooms | 5 bathrooms | 6296 sq ft | 5 car garage
$4,250,000
Spectacular open floor plan with unobstructed views over Boulder Chef's kitchen with large eat at bar, high end appliances and plenty of storage Master suite with deck, beautiful walk-in closet 5-car garage + workshop with hold all your toys
Janet Leap, GRI, CRS 720.938.4197 janetleap@boulderco.com www.janetleap.com
Backyard is an entertainer's dream with a built in outdoor kitchen and pool Under 1 mile up Linden from Broadway and very close to Downtown Boulder Situated on just over 1 acre Professionally landscaped
Learn More
SAMPLE LISTING BROCHURE View Brochure Here
Establishing a Price How do you price your house? Excellent question! We start with a Comparative Market Analysis [CMA] which gives us data points on properties similar to yours. We will look at the data and comparable properties to start. Then we fine tune the price by considering things in your home compared to those in other homes on the market. Below are some things we consider as we work together to help you come up with the right price to list your home.
PAST SALES
CONDITION
Take the time to study past sales for homes in your area and areas similar to yours. Having a clear understanding of true market value is the first step in establishing your list price.
We put ourselves in the buyer's shoes and ask what they would find most valuable in homes like yours. Updated kitchens? Renovated rooms? These all factor into the final price.
MARKET STATS
LISTINGS
Pricing your home largely depends on what type of market we will be listing in. If it's a buyer's market you'll be pricing lower, if it's a seller's market you'll be pricing higher.
We study active listings to see what homes we'll be competing with. Buyers tend to compare your home to these homes.
UNDERPRICED Loses value Decreases future buying power Deters skeptical buyers
MARKET VALUE Attracts more buyers Higher sale price Faster sale
OVERPRICED Sits on market longer Price drops can send the wrong message to buyers Prices out potential buyers
Get the most value FOR YOUR HOME To ensure you get the most value out of your home, here are a few tips to present your home in the best light: Declutter Replace Dead Light Bulbs Replace Smoke Detectors Batteries Have House Professionally Cleaned Box Up Clutter Remove Personal Photos/Artwork Fix Holes in Walls Touch-Up Paint Where Needed House Tidy/Clean
INSIGHT STAGED HOMES SELL FOR
Closets Organized
1 TO 5% MORE! ON A MILLION DOLLAR HOUSE THAT'S
Make Beds
$10,000- $50,000
Replace Missing Hardware
MORE IN YOUR POCKET!
Laundry Put Away Open Blinds and Curtains Remove Pet/Musty Odors Take Out Trash/Recycling Maintain Curb Appeal Add Fresh Flowers & Plants to the Front and Back Yard & Patio Spaces
Real Estate DEFINITIONS Appraisal | Appraiser conducts an appraisal of the value of the home. This takes 15-20 mins. Closing | The final step in financing a home that involves signing all documents at the title company Closing Costs | The amount paid to close a home loan, including taxes, transfer and any other third party fees Due Dilligence Documents | Seller provides Buyer any/all documents pertaining to the home Earnest Money | Buyer provides personal check or wire to be held in escrow at the title company Inspection | Buyers hire an Inspector to provide detailed information on the systems in the home Inspection Credits | The amount a Buyer asks a Seller to pay or credit back to them at closing to fix any issues that come up during inspection Loan Application | Buyer to have loan application completed & returned to lender Loan Approval | Formal authorization for the buyer to get the loan from the lender Possession | Upon completion of closing this is the date Buyer can take possession of the CLICK HERE FOR YOUR property PERSONAL LISTING REVIEW Property Taxes | Annual amount paid by a land owner to the local government or the municipal corporation. Real Estate Closing Fees | These are fees charged by the title company to complete the closing [roughly $150 per side] Success Fees | These are the fees paid to the Listing and Buying Realtor Record Title Deadline | All parties receive Title Commitment from Title Company for review Seller's Property Disclosure | Seller disclosure of items and conditions that they know about their home Title Insurance | Title insurance is a form of indemnity insurance that protects the holder from financial loss sustained from defects in a title to a property
What Buyers & Sellers Pay
SELLERS PAY* Payoff of any liens agains property Recording fees to clear all documents of record against seller Tax proration for any unpaid taxes at time of trasfer of title Any unpaid homeowner association dues Owner's title insurance premiums Half of document preparation fees Realtor commissions Seller's portion of title insurance
BUYERS PAY* Lender's title policy premium Recording charges for all documents in buyer's name All expenses related to the home loan product Hazard insurance premium for the first year Home inspection Escrow for taxes and insurance
*The fees stated above are usual, but not absolute. Additional costs may arise as each property is individual and unique.
RE/MAX of BOULDER I am proud to be a Realtor with the award winning RE/MAX of Boulder! With 45 years serving the Boulder Valley, RE/MAX of Boulder has earned its place as Boulder Valley’s leading Real Estate company. The company has over 100 awardwinning Realtors averaging over 15 years of experience. As trusted local experts who live, work, and raise their families in our community, these Realtors have made RE/MAX of Boulder the 2022 Outstanding RE/MAX Brokerage of the Year and the No. 1 RE/MAX office in the U.S. eight times. RE/MAX of Boulder has been voted Best Real Estate Group in the Boulder Weekly’s Best of Boulder County and in Colorado Daily’s CU & Boulder’s Best. It has also been named a Top 10 Best Residential Real Estate Brokerage by Denver Business Journal.
THE DIFFERENCE IS DRAMATIC
The RE/MAX Vault
All properties are presented in The Vault to RE/MAX of Boulder Realtors. The Vault automatically matches potential buyers and sellers, and notifies Realtors of pre-listing opportunities for their clients. Our team has been successful at both buying and selling pre-listing and we monitor the vault regularly for our clients.
Janet's Circle of Gratitude Giving back to the local community - and the world at large - brings it full circle. Janet is deeply involved in the community through volunteering and donating to support extraordinary non-profits. A donation to one of these amazing non-profits is made with each real estate transaction. A PRECIOUS CHILD supporter since 2015
DAIRY ARTS CENTER supporter since 2018 SAVE THE CHILDREN supporter since 1999 MERCY CORPS supporter since 2011
CU CONFERENCE ON WORLD AFFAIRS supporter since 2016
"I HAVE A DREAM" FOUNDATION supporter since 2015
SANDY HOOK PROMISE supporter since 2017
YMCA OF NORTHERN COLORADO supporter since 2010
CHILDREN'S HOSPITAL COLORADO supporter since 2016
ST. JUDE CHILDREN'S RESEARCH CENTER supporter since 1999
HEIFER INTERNATIONAL supporter since 2012
Janet's Awards & Honors Licensed Realtor | since 2004 Boulder County Resident | since 1998 Top 5% of Realtors in Boulder County Graduate Realtor Institute [GRI] | since 2008 Council Residential Specialists [CRS] | since 2010 RE/MAX Lifetime Achievement Award | 2017 RE/MAX Chairman’s Club | 2016, 2017, 2021, 2022 RE/MAX Platinum Club | 2012-2022 RE/MAX Hall of Fame | 2011
Your Home. My Priority.
Janet Leap, GRI,CRS 720.938.4197 [call/text]
janetleap@boulderco.com www.janetleap.com
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