Gamification 1 - how to build a reputation system.

.Gamefica(on.

Introduc(on

Jane Vita Concept Designer Empathic projects

Jane Vita

www.janevita.com

I’m Brazilian, UX and Interaction designer and work with digital services since 1997.

My bachelor graduation is in Visual Design and I’ve post degree on Web Design and unfinished MBA in Project Management.

Current I’m MSc. In Service Design and Innovation at Laurea University in Finland.

I've experience in design and concept for softwares, operational systems, mobile applications, web applications, websites, hotsites, games and gamified applications and cross-‐platform services, including some specifications as touch UI and gestures.

Some of the companies I’ve worked at: Fjord Oy (﴾Finland)﴿, Positivo Informática, Lojas Renne and Acessozero.

Clients I’d attended: Nokia, Nokia Siemens, Ovi Maps, Ovi Music, BBC, Ericson, TVe, Pelissari, Telefônica, Volvo, Banco do Brasil, Bematech e Gol Linhas Aéreas.

Social Interac(on Design

Digital Service Design Usage Cycle.

Source: h=p://books.verg.es/img/bokardo_usage_life_cycle_small.jpg Designing for the Social Web - Joshua Porter

10 User Engagement Commandments

Provide communications as a service Invite to participate Engage with stories Explore emotional bonds Recruit for good causes Engaging through polemics Provide differentiated content Bring fun people's lives Generate immersive experiences Always surprise

PIMP your life – Gamingstyle Gamifica(on

PIMP your life, Gamingstyle -­‐ GamificaMon

Gamification is the process of using game mechanics and game thinking in nongaming businesses. The method can be used to engage users and get feedback to improve or innovate services and products.

For the end user is a way to challenge, maintain interest, have recognition and fun.

Commercially is a way to achieve attractiveness for some subjects that don’t have large-scale of interest, can be used to recognize most active users, encourage sharing, change behaviors and get feedback to improve or innovate services and products.

Gamification widespread because of the mobile devices revolution, bringing behind numerous possibilities for the implementation of Gamification systems, but it is also consider in part the growth and popularization related to the familiarization of the elements by the use of social games. Many systems were implemented before the Gamification phenomena, however people just didn’t call Gamification.

Every one wants....

Building a ReputaMon System

Building a ReputaMon System Why to build a ReputaMon System?

• Generate users engagement • Promote specific functionality • Recognition of top contributors • Increase the quality of content • Promote user retention (build loyalty)

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Obrigada! jane.vita@gmail.com h1p://www.janevita.com.br h1p://www.slideshare.net/janevita

Referências: Designing for the social web -­‐ Joshua Porter Designing your reputaAon system -­‐ Bryce Glass Designing social interfaces – O'Reilly