Buttercup C A K E
D E S I G N S
Brand Bible
The Buttercup Cake Designs was established Macahilas. The owners are great friends and they hired their other friends to build a team of cake designers. The cake design bussiness has been a success. They are still creating and designing the best and beautiful cakes and giving everyone a sweet tooth.
LOGO the owners of the Buttercup cake designs. The logo tells the audience that this cake design shop can design cakes beautifully and their cakes typeface is simlple and when you look at the logo is has this balance feeling.
B
B
uttercup C A K E
D E S I G N S
uttercup
C A K E
D E S I G N S
TYPOGRAPHY The cake design company creates and designs cakes that are colorful, fun, and its designs are based on what the event and occasion is. That is why the Hobo STD Medium typeface is used. The Myriad Hebrew is to distinguish that Buttercup is a cake design bussiness.
Aa Bb Cc Dd Ee Ff Hobo STD Medium
Aa Bb Cc Dd Ee Ff Myriad Hebrew
COLOR The owner of the cake design company is a woman and the color pink represents femininity. The color yellow is mostly the color of the crown and it looks good with the color pink.
C: 75 M: 68 Y: 67 K: 90
C: 0 M: 6 Y: 100 K: 0
C: 0 M: 0 Y: 0 K: 100
LOGO VARIATIONS The Buttercup Cake Designs logo has many logos over the years. It can be used just
B
crown or the letter B and has the crown over it. The other one is the name Buttercup is moved in the middle of the letter B.
Buttercup C A K E
D E S I G N S
COLLATERALS The Buttercup Cake Designs logo for in letterhead, envelope, calling cards, and bussiness cards.
BRANDING The Buttercup Cake Designs logo in a purchase item. Example is the year planner.
B