Chipotle Media Plan Flow Chart January
Media
Target
1
6
February 15
22
29
5
12
March 19
26
5
April 12
19
26
2
May 9
16
23
30
7
June 14
21
28
4
July 11
18
25
2
August 9
16
23
30
6
13
September 20
27
3
10
October 17
24
1
8
November 15
22
29
5
12
December 19
26
3
10
TRPs 17
Ins
Cost
24
Magazine US Weekly
A 18-25
12 ti
$2,442,636
InStyle
W 18-25
6 ti
$1,018,020
Marie Claire
W 18-25
6 ti
$893,700
Rolling Stone
M 18-25
6 ti
$1,269,480
Rich Media Hulu.com
A 18-25
$360,000
IMDb.com
A 18-25
$120,000
Groupon.com
A 18-25
$120,000
Livingsocial.com
A 18-25
$120,000
Ticketmaster.com
A 18-25
$120,000
Social Media
A 18-25
$600,000
Bus Shelters
Everyone
$546,000
Parking Lot Displays
Everyone
$936,000
Wrapped Train
Everyone
$477,192
Taxi Tops
Everyone
$936,000
Out of Home
Total
$9,959,028
Beaman Public Relations, Inc.
4/19/153:52 PM