Janice Lim
Target Audience
The Client UGG Australia produces luxury, comfortable and highest quality footwear with the finest materials such as leathers, suedes and the world finest sheepskin.
Provide the most comfortable footwear that allow people to walk with happiness and warmest. Especially with the world’s finest sheepskin on every shoe they produces. Â
Single-minded benefit
Strategic Concept An idea of giving people the warmest winter, sharing and enjoying the most memorable winter with UGG
Concept Sketches
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Storyboard 1
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Step 3
Step 2
Step 1
3 To ac)vate the heat in the chair
#warmerthansummerwithugg
Tagline & Headline Warmer Than Summer – Tagline Your Warmest Winter – Headline So Warm in Here – Headline
Creative Materials Out-of-home Print Ad Social media Banner Ad
Out-of-Home
Print Ad
Social Media
Banner Ad
Banner Ad