Trend book Fashion Men FW14

TREND FORECAST ING

FASHION MEN FW14 bo r u F ark m

Den

Title: Trendforecasting Fashion men FW 14 1. edition ISBN: 9783848001217 Published by Furbo Denmark Layout by Mark AndrĂŠ Stephens Year of publication: 2013 Language: English No. of pages: 40 Binding: Paper Printet by: City print, Copenhagen

CONTE NTS

bo r u F ark m

Den

THEMES 6 THE COOL GRANDPA 8 NOMADISM FOREVER 16 ITS A “KIDS” WORLD 24 BACK TO THE WILD 32

THE ME S STORIES

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OVERVIEW THE COOL GRAN DPA

NOMA DISM FORE VER

ITS A “KIDS” WORLD

BACK TO THE WILD

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TH E CO OL GRA NDPA

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Inspired by the 20s and 30s fashion with Fred Astaire and the gangsters with men looking like men in suits with scarf and hat. Its the seasoned gentlemen comfortable in his own skin going back to the roots, using elements and quality of the past.

The philosophy starts with doing something new in an old way. Instead of a mass produced product believe you have to be better and pay attention to tailoring and every detail. When we speak of past we’re speaking of elegance - poetry in motion and artwork when still.

Designers will be inspired by the impeccably classy man pursuing elegant aesthetic with attention to details. It needs to be authentic and found in a noble past of cultural heritage.

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THE COOL GRANDPA

Colour Range Black

19-0405 TCX

Ivoire

Blue bonnet

11-0510 TCX

17-4027 TCX

Indigo

18-3932 TCX

Lavendel

17-3725 TCX

Prints

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Cozumel

16-5431 TCX

Crimson

17-1818 TCX

Dark plum

Rocky slope

18-1404 TCX

14-5002 TCX

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THE COOL GRANDPA

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INSPIRATIONS & PRODUCTS

Fashion illustration

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THE COOL GRANDPA

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PRODUCTS & FABRICS

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NOM ADISM FOR EVER

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Business has become entirely universal and therefore our work is global with many travels and short stays in other countries and city’s. The borders of working time and leisure time have faded and we decide our own timetables and priorities. Fashion is as always an expression of peoples culture and way of living. We are all living in a global world with access to great freedom due to smartphones, pocketbooks and tablets, making us wireless and able to work everywhere and anytime. Fashion will therefore go nomadic with inspirations from ethnical tribes primarily Africa. Our species will become super nomads with our world as the field of action. Its a staircase going nowhere and everywhere at anytime. We urge to wander and explore, expanding our knowledge about ourselves and others.

Designers will be inspired by the African tribes and their rough lifestyle alongside the aesthetics to create moving and floating styles meant for a dynamic life with relaxing elements amongst the fast life and its technologies.

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NOMADISM FOREVER

Colour Range Forest green

Warm green

16-6138 TCX

15-0343 TCX

Red vermillion

17-1643 TCX

Light corn yellow

12-0642 TCX

Prints

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Mannered gold

17-1320 TCX

Light rosa

14-3206 TCX

Ivoire

11-0510 TCX

Dark plum

18-1404 TCX

Pic

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NOMADISM FOREVER

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INSPIRATIONS & PRODUCTS

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NOMADISM FOREVER

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PRODUCTS & FABRICS

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IT S A “KI DS” WO RLD

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Everyone is striving for eternal youth and nobody wants to age. Adults age themselves down and children age themselves up. The boundaries for young and old is blurry and age is becoming only a number. We are simultaneously getting older younger and staying younger older.

The world of fun living in a circus with acts being a clown is attractive to many.

This is because of the charismatic, carefree nature that clowns embody with their personality and appearance.

Theatrical ensembles always make a style statement - from sombre clown captures and racy circus spreads, to retro carnival couture, these fiercely fun editorials, alluring ad campaigns and ravishing runways embrace life’s many eccentricities.

Circus-inspired fashions are making a strong comeback together with characters like the Manga dolls eg. Hatsune Miku. Dressing up in childlike clothing with pigtails or wearing a hat with ears like the Kawaii which means cute in Japanese, as a cute puppet character. There’s a kid living in every one of us and we find comfort and joy in the things that bring back the wonderful childhood memories.

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ITS A “KIDS” WORLD

Colour Range GreenYellow

13-0550 TCX

Black

19-0405 TCX

Prints

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Blue bonnet

Netsuke

17-4027 TCX

13-0613 TCX

GadetBlue

Teal

16-4414 TCX

17-5117 TCX

Olive brown

Beige green

17-0625 TCX

15-0318 TCX

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ITS A “KIDS” WORLD

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INSPIRATIONS & PRODUCTS

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ITS A “KIDS” WORLD

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PRODUCTS & FABRICS

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BAC K TO TH E WI LD

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Return to nature and the wild with a look thats every bit as earthy as it is artsy. We go back using what nature has provided us with; skin and fur from animals, cotton and wool for a natural and rough look.

Natural, renewable and biodegradable resources. It is all about primal instincts. Onward warrior prince in a second skin of fur, leather, and suede.

Fur industry is rebranding its products as sustainable, natural, and luxurious. This reversal is the result of a cultural trend meeting its inevitable backlash and a story of economics. The fur industry is committed to the humane and responsible treatment of animals and that no industry is more highly regulated at local, national, and international levels.

Designers shall be inspired by the embellishments not only being practical in terms of reinforcement, but also the aesthetics with eye catching angles and textures.

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BACK TO THE WILD

Colour Range White

Freckle brown

Iron mountain

11-0601 TCX

18-1018 TCX

17-0000 TCX

Cinder block

14-4102 TCX

Silver fox

16-1305 TCX

Cathedral gray

Black

Cozumel

15-4101 TCX

19-0405 TCX

16-5431 TCX

Prints

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BACK TO THE WILD

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INSPIRATIONS & PRODUCTS

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BACK TO THE WILD

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PRODUCTS & FABRICS

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Furbo

Denmark

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Bomsluttervej 4 // 2400 København nv // tel. 30231304 // janne@furbo.com 40 - FALL WINTER 14