Website Design Request for Proposal

request for proposal Website Redesign

Keep Denton Beautiful (KDB) is accepting proposals for website design services. KDB seeks vendors with demonstrated experience in managing website projects.

Proposals are due by 3 p.m. on Friday, February 27.

about kdb + the website Background :

KDB has undergone a period of rebranding in the past year. We have a new organizational logo and a new overall look and feel for our marketing. The current website was obviously created quite some time ago. Our constituents feel that the information contained on the current site is useful, but could be better organized. Also, much of the existing information needs to be updated or removed.

Website Objectives:

The main objective of the website is to communicate KDB’s mission, programs and events. The secondar y objectives are: • To provide external resources (information clearinghouse); and • To create opportunities for engagement (membership,

volunteering, feedback).

Target Audience/Users:

Our primar y audience consists of three groups: • Community: We should assume that these people have little or no information

about KDB. These people might come to the KDB website to research environmental or

community issues.

• Volunteers: We hope that these people will have some knowledge of KDB, but we want

to reiterate our mission. We should also communicate the difference that their “sweat

equity” makes in our achievements. They will come to the KDB site for information about

volunteering, programs and events. We believe this to be our largest audience group.

• Donors/Members: These people will also most likely have some knowledge of KDB. We

want to reiterate our mission as well as emphasizing the ROI.

Key Messages: •

• •

KDB is a community organization. (“ Together, we make Denton cleaner, greener, and more beautiful.)

Any individual can take responsibility for enriching our community.

Our mission is about quality of life; ever yone is entitled to a safe and beautiful community.

our mission to inspire individuals to take greater responsibility for creating a clean and beautiful city through litter prevention, reduction of waste and community beautification.

about the proposal

Functionality Requirements

The new site needs to include: • User-friendly content management system • Hosting • Updatable calendar • Search • Newsletter signup • Blog • Social media integration

KDB will: • Work with vendor to create a sitemap and content outline; • Provide KDB-specific graphic elements; and • Give timely feedback on web design created by vendor.

Current marketing/style guide

The current KDB marketing style can be described in one word: SIMPLE. In other words, we keep things modern and clean with lots of white space. We want the new website to share some of these attributes. Other style notes: • The font we use for headings is Centur y Gothic. For body text, we use Segoe UI. • There are three iterations of our logo that we use for various purposes. KDB will

provide all three.

We use the following CMYK values: • KDB Blue- 100-0-27-13 • Turquoise- 87-0-41-0 • Green- 51-0-92-9 • Brown- 45-65-100-60.

Timeline Action

Deadline

RFP Released

2/6/2014

Proposals due to KDB

2/27/2014

Finalist meetings

3/6/2014

Vendor selected

3/13/2014

Project start date

3/17/2014

Project completion date

5/30/2014

about submission + selection Assumptions and Agreements •

•

•

All materials provided by KDB in the course of the bidding or contract process will remain strictly confidential.

All materials owned by KDB remain the property of KDB. All final work products including photographs, artwork, and written materials will be the property of KDB as well.

KDB reserves the right to alter or adjust any portion of this RFP.

Selection process

When the bidding closes, KDB will evaluate all proposals received based on price, quality of previous work, and completion of proposal. (Our budget is small, so we want to get the most value we can. In exchange for a great website, we are willing to provide sponsor recognition to our winning bidder.)

From this evaluation, KDB will select no more than three vendors to make presentations based on their proposals. During that meeting, we want to learn more about the project (detailed timeline, mockups, etc.) as well the vendor. These meetings will be held Thursday, March 6, 2014.

Submission

Bids may be submitted by mail or email to the address below.

For more information, call or email Jannibah Coleman.

Keep Denton Beautiful Attention: Jannibah Coleman 1117 Riney Road Denton, TX 76207 940-349-8711 jannibah@kdb.org

Submission Checklist:

Proposal (tell us about

your development process

and how you envision the creative) Timeline

Staff bios and roles (explain who will be working on the project and why)

Line item budget

Portfoliio (a few links to past projects will do)

References (please provide at least two)