Discovery
Discovery
Discovery
Discovery
Discovery
Devon Huck | Jared Knapp | Ryan Long
This project began by thinking about combining geocaching and review-based web resources, to create a way for users to be explorers in their environments, while letting them know about points of interest they are close to?
Geocaching
Outdoors - Adventure - Searching - Discovery
Yelp
+
Reviews - Online - New Experiences - City Life
Research Findings -Yelp estimates that at least 20% of reviews or one in 5 were fraudulent 2006-2013.
Discovery
Discovery
-The current review and recommendation system allows users to leave horribly unpleasant reviews.
EEE 378 - Partnering with students of EEE 378 helped us gather more insight into the feasibility of our product. - The class suggested that the product targeted an already crowded industry. -There is need to focus on our specialization how two remain more different from other services and still cater to a large audience. - Moreover, there were concerns with the manufacturing cost of our original key-chain product. Which we addressed for our final iteration.
Discovery
Discovery
Discovery
Discovery is a location-tracking system that helps users discover and recommend restaurants and retail businesses they find. The system works by combining GPS tracking and a pre-existing review site like Yelp, users can use Discovery to explore new cities while the Discovery device will subtly suggest new places for users to visit.
Discovery
Discovery
Discovery, in three parts
Discovery
Pins
Sticker “tags” Stickers are placed in locations to “tag” them. A user recognizes a great spot they want to tag, and places a sticker (with permission) somewhere in the location. The user then scans the sticker’s bar code with the app and activates the sticker, tagging it with what kind of location it is and any information they think is relevant. Other users that have tags matching the ones describing the business will now be able to discover it if they are close.
The pins are the objects that the user will interact with the most. By either attaching them to a key chain or to a piece of clothing/backpack they will be notified when they are close to a location matching the interests they have selected in their profile. The pin vibrates as well as having an incrementally increasing light ring that will tell users how close they are to the location they are interested in going to.
Discovery
App The app is an addition to the existing Yelp app, users will make a profile, select their interests, and register the tags they make. As well as their personal information users can “follow” other users they have similar interests too, adding all of that users locations to things they will be notified of by their pin.
Brian Brian’s company sent him to a conference in Austin, a city he’s never been to. As part of a tourism campaign by the city, Brian and the other attendees of the conference were given Discovery pins to help them explore the city during their downtime. Brian really enjoyed the exploration-based suggestions given to him by Discovery, and will use it in the city he goes home to.
Tech Savvy
Tech Challenged
Unfamiliar With City
Local
High Incentive
Low Incentive
Lucy Lucy is a native of Austin, and knows a lot about the city. She recently bought a Discovery pin to explore more in her city, she uses Discovery while she’s out and about with her friends, tagging her favorite places. She loves to support local businesses and the conversations she can spark while talking about the program with the manager when she tags a location.
Tech Savvy
Discovery
Tech Challenged
Unfamiliar With City
Local
High Incentive
Low Incentive
Discovery
Thelma Discovery Thelma is an avid traveler, and uses Discovery as she travels the world. Thelma isn’t the most tech-savvy person, and likes the simplicity and non-intrusive way Discovery lets her know about places she would like.
Discovery
Tech Savvy
Tech Challenged
Unfamiliar With City
Local
High Incentive
Discovery
Low Incentive
Excitement
Lucy:
Boredom Lucy is local and wants to explore her area further
Lucy being a yelp user saw an advertisement
She purchased the pin online
Lucy then makes her account online and fills out her interests
Lucy uses the pin when she goes out with her friends
Lucy and friends leave the restaurant
Because of her profile showing interest in frozen yogurt her pin starts to light up
As they get closer the pin glows more
Lucy realizes and stops her friends to go in
Lucy and friends go out to dinner
Excitement
Boredom She enjoys this restaurant so she places a sticker on the front door
They love the new found yogurt shop
Excitement
Boredom Brian gets pin at conference
puts it on keychain
Tries it at conference but doesnt utilize it much
Brian forgets about the pin but leaves it on keychain
Excitement
Notices pin on keychain and decides to use it
Brian having already filled out his profile at first conference doesn't change preferences
Discovery
Boredom He heads to a Chinese place he had heard about
Brian attends a new conference 4 weeks later
Discovery Forgetting about the pin it lights up as he is walking
He just stumbled upon as small pizzeria since he showed interest in Italian
He changed his plans and gave this pizza parlor a shot
This pizza place was amazing and Brian realizes the true worth of this pin
He keeps the pin idle on his keys all the time now so he never misses a new discovery
Discovery
Discovery
Good for Users Rather than traveling to a specific location, users can explore their immediate location for potential points of interest. Discovery works as an extension to the pre-existing Yelp app, so no new downloads are required. Asking to put a sticker in a location can help build relationships with locals, and well as spread information about Discovery. Users can follow other users that have similar interests, alerting them to nearby locations they have tagged.
Discovery
Good for Businesses By using location verification, recommendations are always ensured to be by a user who has been to the location, helping to eliminate fraudulent reviews. Because users can only recommend businesses, there are no negative reviews. Anyone who “discovers� a location is only alerted that it might be something they are interested in, they have no premeditated ideas about the location. Spontaneous discovery is key.
Discovery Unlike the regular Yelp app no businesses have better placement in the app, an even playing field of up and coming small businesses.
Discovery This is Brian’s favorite burger place at home. Because of it’s less than stellar location and the fact that it’s a relatively new business, it doesn’t have a lot of reviews on the standard Yelp website. By using Discovery to tag the location Brian taps into some of the more adventurous review site users, helping their business get new local customers.
Lucy tagged this location on her trip to Maine. After walking around the shore she stopped in and loved the clam bake. She talked to the owner about tagging the location and they were thrilled. She now goes there every summer.
Discovery
Discovery
Discovery
Discovery
Discovery
Discovery
Discovery
While in Paris Thelma found this amazing bakery one of her favorite Discovery users tagged last year. While walking the streets Thelma’s pin pointed her in the direction of the bakery.
Technology: - Bar Codes: used to register tags when they are placed. - GPS: implemented to track a user’s proximity to a place of interest. - Existing Yelp App: Discovery is an add-on to the existing Yelp app, users can simply buy the starter package off the app and start using Discovery. - LEDs: lights with intensifying brightness are used to tell a user how close they are to a location. - Vibration Motor: similar to an iphone, the Discovery pin will vibrate when a use is close to an interest point.
LED Light Circle
Body Internal Light/Vibration Component Pin Attachment
Pin Backing
Style Guide: Discovery A Yelp Company
Discovery
For style and color choices we used very similar styles and colors to yelp, due to their strong branding and business image. We thought blue would be the best choice, in contrast with their bright red palette. The round sticker was inspired by the existing stickers they have when a business wins an award on their website.
Discovery
Discovery
Dis
covery