ALLIED Spring 2015
BULLetin
Volume 1, Issue 1
Midwest Innovation By Jared Wareham, Allied Genetic Resources
Corporate America teaches us businesses must adapt to changing environments and be creatively fashioned to support operational efficiencies. Agricultural businesses are no different. If you are currently considering expanding your own business, here are some ideas that may have practical application. New Day Genetics in Lowry City, Mo., has created a new bull business around some pioneering design components. To operate efficiently, they determined it takes 300 to 400 bulls to professionally market and service customers. A bull business of that size and scope was too great for any of the individual owners to accomplish alone. Other small and medium-sized breeders have been working together in similar situations for years. However, New Day structured their cooperative business in a more progressive manner. New Day creates a non-egocentric system that is more “united we stand” in design. The business created ownership slots, or stock, available for purchase by their network of like-minded cattle breeders. This strategy facilitated breeder participation in bull sales, as well as ownership in the business itself. It functions similar to a “true” cooperative. Breeders don’t just contribute bulls, they now have “skin in the game.” Their opportunity to share in profits from the success of the business serves as motivation to drive their breeding programs forward. This design is vastly different than the traditional consignment sale or cooperative bull group. It is built on the dynamic of intrinsic strength. The New Day ownership model is not the only fresh design element they have
Jared Wareham 660-492-2777
employed. Many modern businesses have begun to utilize “specialists” for many important duties. New Day identified three critical areas where specialized labor could play key roles: bull development, marketing and customer service. Since it may not be economically feasible to accumulate all the top talent on the same staff, the use of specialists allows each owner to work with the best professionals available. The use of specialized professionals also helps control resources and capital expenses. A custom bull developer can design a bull growing protocol specific to your customers’ needs. For example, if your customers’ cattle graze fescue like New Day’s, you can implement a development system designed to prepare bulls for fescue performance. Operating efficiently, without the strain of excessive overhead and the freedom to design custom development, a specialist labor system can provide a business with a tremendous advantage.
areas they deem to be essential for the future of their business, such as customer service. They can adjust and adapt the level of customer service and “value beyond the bull” their customers want. Their intention is to not only sell bulls, but to sell customer success. Consider the outside-the-box ideas New Day Genetics has implemented. Not all of their advances will be applicable to your new business, but some parts may be spot on. There are many business innovations that can be pilfered from non-agriculture related industries. Staying ahead of the curve is accomplished through education, adaptation and vision.
New Day now spends more labor unit dollars in the
www.NewDayGenetics.com DREW MORAN 660-351-2825 • admoran3@hotmail.com Chuck Miller 573-881-3589
Focused on Service.
The Dawn of a NEW DAY A71 B5514
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12.2
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Black Polled 1/2 SM 1/2 AN son of GW Paramount 718Y CE
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14.9
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Black Homo Polled 1/2 SM 1/2 AN son of Gibbs 1100Y HY Deacon CE
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11.8
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BROADCAST LIVE ONLINE THE SOURCE FOR ONLINE SEEDSTOCK SALES
ALLIEDonlinesales.com Powered by
A304 Homo Black Homo Polled PB SM son of ALL/FHG First Ascent 117Y CE
WW
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5.7
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Jared Wareham 660-492-2777 jared@alliedgeneticresources.com NEW ALLIED CONTACT Marty Ropp 406-581-7835 Garrett Thomas 936-714-4591 Clint Berry 417-844-1009 www.alliedgeneticresources.com
SALE LOCATION Wheeler & Sons Livestock Auction Osceola, MO
EACH DAWN BRINGS A NEW BEGINNING...
Beneath this fresh new look, lie many reliable results.
SAME GREAT BULLS SAME EXCELLENT SERVICE SAME COMFORTABLE FEEL TEXT, call or email anytime about the bulls or to request a sale book.
NEW DAY GENETICS BULL SALE • APRIL 11
80 BULLS SELL • 1:00
PM (CT) • OSCEOLA, MISSOURI 18 month-old Simmental, SimAngus™, Balancer® and Angus Bulls
•
Bulls Slowly Developed on Fescue for Maximum Longevity
•
Large Selection of Age Advantaged Bulls
•
Guarantee of Satisfaction
•
Emphasis on Heterosis
•
Feeder Cattle and Replacement Female Marketing Options
•
Growing Strong for our Producers and their Customers
Focused on Service. DREW MORAN 660-351-2825 • admoran3@hotmail.com
Chuck Miller 573-881-3589
www.NewDayGenetics.com
PO Box 6, Huntley, MT 59037
Roger: “Jim’s new herdbulls sure are nice. Where did he get them?” Daniel: “He went to the same guys he has been going to.” Roger: “Really? I thought he said they came from New Day Genetics, or something like that?” Daniel: “That’s right.” Roger: “I’m confused.” Daniel: “New Day Genetics is the new home grown bull supply and customer service business Jared and Drew help with.” Roger: “Oh, that’s right. Those guys sure know how to treat people right.” Daniel: “Yep. Same great genetics. Same great service. Just a fresh new look.”
WWW.ALLIEDGENETICRESOURCES.COM MARTY ROPP
GARRETT THOMAS
JULIE MURNIN
CEO and Business Development Specialist
Sale Management Specialist
Communications Coordinator
mropp@alliedgeneticresources.com 406-581-7835
garrett@alliedgeneticresources.com 936-714-4591
julie@alliedgeneticresources.com 325-370-3103
CLINT BERRY
Commercial Marketing and Seedstock Procurement
clint@alliedgeneticresources.com 417-844-1009
JARED WAREHAM
Marketing and Customer Service Specialist
jared@alliedgeneticresources.com 660-492-2777