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Afordable Quality Food for Everyone 2
4-5
Key Words
6
Audience
7
Word Mark + Logo
8 - 10
Color Palette
11
Type
12
Deliverables
14 - 18
Packaging
19 - 22
Advertising
23 - 25
Table of Contents
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Statement
Humans over profit.
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Statement
Around the globe, people are living in urban areas without easy access to affordable good-quality fresh food. Our mission is to b-ring an end to current “food deserts� and replace them.Valuing quality, affordablity, and accessablity. We strive to bring everyone access to good food.
Food Desert: an urban area in which it is difficult to buy affordable or good-quality fresh food. affordable, good-quality fresh food, locally owned markets around the globe. 5
Accessible Qualty Fresh Human
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Key Words
Affordable
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Audience
People living in urban areas without access to good-quality food
Word mark + Logo
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Word Mark + logo
9
wv
10
Word Mark + logo
3”
2”
1”
2”
1”
11
Word Mark + logo
3”
C = 75 M= 0 Y = 100 K =0
12
R = 57 G = 181 B = 74
f99f1c
C =0 M = 44 Y = 100 K =0
R = 249 G = 159 B = 28
fff4ae
C =1 M=1 Y = 39 K =0
375a3f
R = 255 G = 244 B = 174
C = 76 M = 42 Y = 79 K = 36
R = 55 G = 90 B = 63
Color Palette
39b54a
Food Desert - 48pt Food Desert - 36pt Body text - Avenir LT Quality food - 30 pt Quality food - 24 pt Quality food - 18pt
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Body text should be half the size of the display text, in medium to allow contrast and be easily readable.
Tpye
Display type - Moon 2.0 Food Desert - 60pt
Deliverables
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Street Sign
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Street Sign
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Door Display
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Uniform
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Packaging
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Packaging
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Packaging
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Packaging
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Advertising
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Bus Ad
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Billboard Ad
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Affordable Quality Food for Everyone
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