Build your Own Driven Brand and ENHANCE YOUR BUSINESS

Purpose means the reason for which something is done, created, or exists. From a hotel business perspective, there are three purposes upon which to build your own brand operations A strong brand purpose statement can make a positive impression on consumers, who are apt to hold a business to account for the values and missions it propounds.

Profit is perhaps the purpose for the benefit of investors or shareholders.

Promise is an expression of purpose for the benefit of the customer.

Care is an expression of purpose for the benefit of tourists and visitors humanity.

To start defining a brand’s purpose, we need to shift our mindset to consider the emotional connection your brand will have with your audience — the reason why your brand should exist or was created. For example, was it to create a new concept in which it creates a niche on the area or region by making the lives of your end users more enjoyable, attractive, different from others or unique, better or easier.

Here are some known Brand Archetypes: process ensures each hotel has a distinct personality and style, one that showcases a playful and audacious sense of DESIGN, FASHION, GUEST.

However, you don’t have to create a bigname brand to be purpose-led.

My favorite is The Clarks Hotels & Resorts which was founded in 2005 to fill an important gap between luxury and economical hotels.

Today in their most recent interview given to the TRAILBLAZING MAGAZINE they say “we aim to provide our guests with progressive hospitality with an Indian soul. We aim to be modern and forward thinking but always keeping our ethos and roots in mind”

Jose Pinto • Founder

It’s fundamental that when building a sustainable business we require to be making a profit and deliver on a brand promise, any research shows that those hotels and resorts that embrace a higher purpose, can connect deeply with investors / stakeholders and drive greater organizational performance, both of which contribute towards building a strong positive reputation , image and profits.

A declaration of purpose shows what you as an hotelier , owner and investor with your own brand believe in; once the cause is aligned and deeply expresses what it stands for as a brand it will not only help employees answer the questions but gives the trust that the consumer/buyer etc requires. Most of the successful brands have compelling purpose statements about the cause they believe in.

You should have in mind that:

Rudina Hoxha • Co-Founder

A Brand purpose statement represents the company’s goals and genuine

ZARA -Affordable fashion and trendy chic. Zara and Uniqlo are both rated very good value because they are unique and deliver excellent brand experiences. BrandZ™ data classifies Zara as a “Seductress,” being very “sexy,” “creative” and “playful” in character.

Purpose means the reason for which something is done, created, or exists.

From a hotel business perspective, there are three purposes upon which to build your own brand

LOUIS VUITTON is a subtle example of an Explorer brand archetype. As a luxury fashion label, they could be classified as the Ruler, but they stand out from their counterparts such as Gucci and Michael Kors by being the Explorer

NIKE- has base on inclusivity and considers athletes of all backgrounds, ethnicities, gender, and age; thus, everyone relates to the advertisements. Nike doesn’t focus on a single sport. Instead, they focus on various sports and athletes globally Marriott International - “To enhance the lives of our customers by creating and enabling unsurpassed vacation and leisure experience.”

ACCOR - The Brand Equation

The value of purpose to create your own brand to identified a purpose as ‘and a reason for being inspired inspire the investors and owners to the benefit to enjoy higher growth rates and higher levels of success innovation initiatives having their customers more loyal and their employees more engaged.

One of the most powerful brand-defining in an organization is to align and integrate purpose, culture, local citizens with an effective communication

When beliefs, values and purpose (culture) are all embedded within the marketing messages, then strongly delivered with a consistent product/service (customer experience), the consistency of your intentions, words and actions will build the brand credibility, fosters trust and enhances reputation/image.

The potent energy force, collective and strong mindset will, will define your brand and shape it for a great reputation and finely sustainable returns.