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FASHION FLOOR
NEW MINT VELVET THE SHOE LOUNGE LINGERIE DEPARTMENT BENJI’S RESTAURANT
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NEW IN STORE
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#NEWFASHIONFLOOR
A YEAR IN THE PLANNING Michelle Jarrold, Development Director, cannot wait to welcome customers to our fabulous new fashion floor. “This is such an exciting time for Jarrold and there is a real buzz on our fashion floor,” says Michelle. “We started this project back in August 2014. Our aim throughout has been to create a calm and elegant environment which is a wonderful place to shop, and one which spans the generations. We have made a major investment in all aspects of womenswear – from the lighting, décor and spacious new changing rooms to the collections themselves.” The work has been designed by Simon May, from Furniss and May and Mark Brown, 4
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from Now London who were also the team behind the stunning transformation of Jarrold's ground floor. As well as showcasing existing brands, Michelle and her team have added exciting new labels, a hot new shoe lounge and a beautiful lingerie department. “The shoe lounge will mainly feature the same fabulous line up of brands but in a stunning new setting. It will be very elegant and feminine with a very up market feel but the prices and proposition will be the same – it will be a haven Front cover MINT VELVET
for shoe-a-holics,” she laughs. “As part of our new fashion floor, we are creating two further departments to showcase the very special collections we have which are not readily available elsewhere in the city. People love shopping with us because as well as offering our great staple brands, we also love to discover smaller labels they won’t see anywhere else,” says Michelle. Emporium will specialise in premium brands, including Weekend Max Mara, Oui,
Bitte Kai Rand, Adrianna Papell and Polo Ralph Lauren. Emporium 2 will be for the fashion forward customer who likes quality, enjoys the new fashion trends but wants well fitting silhouettes. It will include Boss Orange by Hugo Boss; Maison Scotch and Michael Kors.
in the heart of the fashion floor, a visit to our beauty department, or to our exciting new look Regis hair salon you can spend a whole day with us enjoying a complete shopping and pampering experience.
“We always want customers to be surprised, to be inspired and to have fun whatever their age or style. We hope that this new look fashion floor will make fashion shopping at Jarrolds even more enjoyable.” Combined with our fantastic free personal stylist service, the delicious food and drink served at Benji’s, nestled
AUTUMN CUSTOMER EVENING IS ON WEDNESDAY 16 SEPTEMBER, 6PM COME ALONG AND SEE OUR STUNNING NEW FASHION FLOOR Apply for your invitation at JARROLD.CO.UK/NEW or call 01603 660661 DID YOU KNOW? Many of our fashion items are now available to ORDER ONLINE or CLICK & COLLECT
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REAL WOMEN, REAL STYLE What better way to show off the fabulous collections in store for the season ahead than asking eight well known Norfolk ladies, fashion lovers, Jarrold customers and staff to model them. Alice Piper works for ITV News Anglia. “When I'm shopping I tend to be drawn towards bright colours and floral prints. This dress probably wouldn't have caught my eye, but once I tried it on I loved it. It is perfect for an evening with the girls, or equally for a wedding. The shoes and clutch bag are a favourite of mine.” Dress, £295, Shoes, £170, Clutch Bag, £185, all from L.K.Bennett.
EDP Norfok Magazine Editor Angi Kennedy says “This is not an outfit I would usually choose but Lucy, Jarrold Personal Stylist, gave me the confidence to go for it! It's comfortable and versatile and I love the pop of colour in the accessories.” Jumpsuit, £99, Necklace, £20, both from Phase Eight; Shoes, £170, Bag, £185, both from L.K.Bennett.
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Photography Keiron Tovell | Location The Granary | Hair & Make Up Jarrold Beauty Hall
Jarrold Personal Stylist Lucy Hurrell says: “I chose this because it's very versatile, perfect for events and weekend wear. Teamed with a white shirt and brogues it could also be a great everyday work outfit.” Jumper, £205, Skirt, £195, Necklace, £89, all from Weekend Max Mara.
Suzie Abel, Senior Buyer at Jarrold, says “I love this outfit as it is easy to mix and match and dress up or down. The trousers are amazingly comfortable and the outfit makes me feel very elegant.” Jacket, £199, Top, £40, Necklace, £85, Trousers, £99 all from Jaeger.
Fiona Burrage, Creative Director for lifestyle brand Nor_folk, says “The clean lines are exactly my style. Symmetry in clothes is important to me when choosing an outfit. This is comfortable, easy to wear and accessorise. I could wear it for a business meeting or a more casual occasion.”
Grandmother of five and well known Norwich figure Brenda Arthur says: “I wouldn't have picked this but having tried it on it is great. It feels fresh, comfortable and perfect for lots of different occasions. In fact I think I will be buying this top!” Top, £69, Trousers, £69, both from Phase Eight; Shoes, £150, L.K.Bennett; Bag, £380, Longchamp.
Dress, £99, Jaeger; Necklace, £6, Oceanic.
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Yoga teacher Sophie Johnson says: “This suits my lifestyle perfectly as it's easy to wear and comfortable for day-to-day life. My favourite piece is definitely the top because it is easy to throw on and will go with anything.” Jeans £110, Gant; Top, £35, Hobbs; Backpack, £169, Fossil.
Wymondham High School student Spencer Lengsfield hopes to study Bio-genetics at university next year. “The dress code at sixth form is business wear, so I like to incorporate on trend pieces with a smart twist. The trousers are my favourite as the shape is really flattering and versatile.” Trousers, £119, Michael Kors; Shirt, £125, Necklace, £89, Weekend Max Mara; Bag, £50, Kris Ana.
Jeanette Wheeler, a partner at Norwich law firm Birketts says: “I like clothes which make me feel up-beat, smart and credible. The dress and jacket are the kind of thing I love for work, but I would happily wear it to dinner or lunch. The blue is stunning.” Dress, £149, Jacket, £169, both from Hobbs; Shoes, £170, L.K.Bennett; Necklace, £22, Oceanic. 10
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b a s l e r- f a s h i o n . c o m
B E R LI N
LONDON
BASLER AW15 AD Jarrolds_136x193.indd jarrold.co.uk
PA R I S
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NEW YORK
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SYDNEY
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12.06.152015 10:0511 Autumn
Win a ÂŁ200 Phase Eight Voucher Enter online at www.jarrold.co.uk/winphaseeight
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MEET THE STYLIST... Unsure what to wear this season? Make an appointment with our stylist Lucy Hurrell to transform your wardrobe.
Dress, £240, Bitte Kai Rand; Hat, £29, Esprit; Necklace, £69, Weekend Max Mara; Boots, £139.95, Moda in Pelle.
Whether searching for a sensational new outfit or needing to breathe new life into your everyday wardrobe – why not visit our personal stylist Lucy Hurrell? “Often we get stuck in a fashion rut so we tend to stick with what we know, whether it suits us or not,” she says. “Most women tell me they would never have picked what I have chosen for them, so I love seeing customers’ faces light up when they try an outfit on and see how amazing they look. Hopefully it helps them choose what to wear in the future. What makes Jarrold so special is that we are a store for everyone, whatever your age or style, and the choice is even more fantastic with the transformation of our fashion floor.
Blouse, £39, Esprit; Flare Jeans, £39, EDC; Hat, £29, Esprit; Bag, £150, Owen Barry.
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For wardrobe essentials this autumn, Only, Vero Moda, Benetton, Esprit and Michael Kors are stylish, on trend and a great
price point, as are shoes and boots from Moda in Pelle,” says Lucy. “For those extra special items, Weekend Max Mara and Bitte Kai Rand are fabulous – I absolutely love the reversible wool cape in marine and grey (see page 14). Capes are very big this season and it is a real investment piece to be worn with anything. Look out for the gorgeous range of fine knitwear from Boss Orange, and the collection from Gant is also fabulous, especially if you love the classic preppy look. Its cable knit sweaters are a must-have.” See pages 14–15 for Lucy's Autumn Trends. TO FIND OUT MORE... The personal shopping service is friendly, fun and absolutely free. It takes place in the privacy of our exclusive personal shopping room. To book an appointment with Lucy call 01603 697290
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LUCY'S AUTUMN TRENDS Are you looking to update your autumn/ winter wardrobe with some key new pieces to create the perfect capsule wardrobe? Lucy our Personal Stylist has picked some of her favourite must have items from the new season’s collections, all on our fashion floor, to give you some great ideas to see you through the months ahead.
THE CAPE “This will be the essential shape for this season, and this one is reversible so it is two coats in one! Wear it over dresses, skirts, jeans or trousers. It can be worn for any occasion and is a fabulous investment piece,” says Lucy. Weekend Max Mara reversible cape coat £395; worn with Nine West leopard print shoes, £95. 14
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THE LEATHER JACKET “The leather jacket will continue to be a big trend this autumn/winter. It should be a classic staple for every ladies wardrobe and there are many different styles and colours around,” says Lucy. Boss Orange leather jacket, £400; Weekend Max Mara flare jeans, £119 paired with Carvela wedges, £120.
THE TAILORED BLOUSE AND TROUSERS “There are some lovely blouses now in store and this Esprit blouse is an excellent price and can be dressed up or down - wear with these black cigarette-fit trousers. They can be worn smart or casual with everything and are great with flats or heels,” says Lucy. Esprit blouse £39, Weekend Max Mara black trousers, £135.
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THE FLARE JEAN “We see 1970s tailoring making a real come back for autumn/winter and the beautifully cut flare will be a key trend to take you through the season,” says Lucy. Weekend Max Mara flare jeans, £119; paired with Carvela wedges, £120. Autumn 2015 15
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NEW COLLECTION NOW AVAILABLE
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CELEBRATING ALL THINGS AMERICANA Gant combines its statement college look with edgy style, nautical traditions and elegant lines. Giving an exciting twist on the traditional Ivy League prep look, Gant has created a must have collection for this season. Established in 1949, the label has a rich American sportswear heritage, focusing on classic, luxury clothing and its three key looks for this autumn/winter do not disappoint. It has updated the American staples and given them a hint of European sophistication and flair to create an edgier collection. Ready for when the cold weather rolls in, ‘Winter Shores’ pay homage to the nautical side of American sportswear. Get cosy in washed-out favourites, chunky knits, flannels and wools in worn indigo, warm greens and driftwood browns. Think New York in the winter, and pair a checked wool coat with a crew neck sweater worn over a turtleneck knit, and the tailored jersey pant with a patent leather belt. Finally, for a more elegant look, take a look at the Gant ‘Winter Whites’ - luxurious cashmeres, silks, leather detailing and gold trimmings. With a focus on whites, camels, nudes and greys paired with traditional patterns, this understated chic look is perfect for a winter holiday.
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#WONDERS
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THE SHOE LOUNGE Fabulous footwear in a glamorous setting – do not miss our exciting Shoe Lounge. From stylish boots to sky scraper heels – whatever your footwear fancy, you are going to love Jarrold’s fabulous new Shoe Lounge. Bringing together our three key brands in one stunning setting, it will provide customers with shoes for all occasions and all budgets. Moda in Pelle is exclusive to Jarrold and is known for providing affordable luxury and the Kurt Geiger stable of brands, which includes Miss KG, Nine West, UGG and Carvela brings with it a hint of glamour and excitement. The Shoe Lounge also includes classic, stylish brands Van Dal, Pikolinos, Gabor and Joseph Siebel. With its unique blend of elegance with a funky twist this will be the ultimate destination for shoe-a-holics in Norfolk. Don’t forget, many of our other fabulous concessions also offer a range of footwear, including Hobbs and 22
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L.K.Bennett, and our exciting new addition to the Jarrold fashion floor, Mint Velvet, will be stocking its largest range of footwear anywhere in Norwich. Set alongside the Shoe Lounge, it gives customers an unbeatable selection of fabulous footwear all in one place. Want to know what you should be wearing on your feet for the season ahead? This autumn/winter will be all about combining textures and mixing up your materials. Classic black brogues and ankle boots will be ever popular, coming in a multitude of styles, embracing patent leather, suede, bold embellishments and beautiful detailing. The 1970s influence will continue and animal print, patchwork and suede in rich colours, such as deep reds, blues and slate greys, will be everywhere – from on trend traditional flat pumps to high heeled court shoes. Here are some great ideas to see you through the day...
Perfect for a trip to the countryside
MODA IN PELLE
KURT GEIGER
VAN DAL
KURT GEIGER
VAN DAL
MODA IN PELLE
KURT GEIGER
Perfect for the office
MODA IN PELLE
Perfect for a sparkly night out
KURT GEIGER
Perfect for shopping and lunch with the ladies
MODA IN PELLE
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MEET THE BUYER When it comes to great labels and what’s hot this season – our womenswear and lingerie buyer Denise Green knows more than most.
THIS SEASON Denise says; "Look out for Masai, a fantastic brand which suits all shapes and ages. Knitwear from Benetton is beautifully made, comes in fabulous colours and is a great price. A season must. Mock shearling will be a big trend again this season, it is a great winter look from Beaumont and Bianca. We have a new extended range of Esprit, exclusively, fabulous for your wardrobe basics. Boss Orange and Weekend Max Mara have fun with bright, bold colours from burnt orange to teal, along with strong textures which can be mixed up and layered.
As Jarrold buyer for the past 24 years, Denise Green has seen all sorts of trends transform the fashion world and loves bringing a hint of the catwalk to the shop floor. “I continue to be excited about my job. Ever since I was a teenager I have loved fashion and the thrill of discovering unusual, different pieces,” she says.
Sophistication comes in soft grey tones and monochromes – and look out for gorgeous camel coats from brands including: Mint Velvet, Jaeger, Barbour, Betty Barclay and Gant."
“When I see a collection and can visualise one of our customers wearing it, knowing they will love it, is a great feeling.” With the transformation of the fashion floor, Denise has added to Jarrold’s stable of brands while reinvigorating their existing labels with a new layout and fresh look. “The new fashion floor makes shopping easier, it highlights the fabulous brands we love so much, many of which are exclusive to Jarrold in Norwich, but also introduces some exciting new labels, including Polo Ralph Lauren and Mint Velvet. They are very different brands, but they are both such strong collections and we think customers will love them.” 26
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Jeans, £119, Jumper, £139, Scarf, £55, all from Boss Orange.
MEET THE CHEF
After exploring the new fashion floor, no shopping trip would be complete without treating yourself to lunch – so what better place to spoil yourself than Benji’s at the heart of our fashion floor? Executive Head Chef Nick Harris has transformed the café into a buzzing eatery with a menu to rival anywhere in the city. “I worked for 25 years in London, from refined dining in restaurants such as Quaglino's in Mayfair to the luxury five star hotel 51 Buckingham Gate. I was also chef for the McLaren Formula 1 team, which was an incredible experience,” he says. “At Benji's, we have created a refined lunch menu, with wine matching, offering the best local, seasonal produce where possible and I love chatting to suppliers about what will taste jarrold.co.uk
great for our customers. We also serve fabulous breakfasts and a very indulgent afternoon tea.”
He has cooked for royalty, sampled life in the fast lane and worked in many famous restaurants – now Nick Harris is bringing his culinary expertise to Jarrold.
Nick and his team change the menu every month and this autumn and winter expect lots of fabulous, warm and inviting food. “I will be creating some delicious soups and Autumn favourites, such as coq-au-vin, calves liver and bacon and beef bourguignon, as well as a tempting selection of seasonal salads and lighter dishes. I loved cooking them when I worked in London and I am excited about bringing them to Jarrold,” he says. “Of course, value and quality remains at the heart of what we do and our set menu is just £12.50 for two courses and a glass of wine, so why not pop in and treat yourself?”
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CELEBRATE THIS SEASON WITH A £10 VOUCHER WHEN YOU SPEND £50 OR OVER Simply present this page in our concession to redeem
Terms & Conditions: Offer applies to full price Viyella or CC items only. Not valid in conjunction with any other offer and is only valid in Viyella or CC Jarrolds. Cannot be used for the purchase of gift vouchers. Minimum of £50 spend is required.Voucher has no cash value, can only be used once per transaction and must be handed in on redemption.Voucher valid until 30/11/2015. Note for stores please process using till code 54.
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WELCOME TO LINGERIE From beautiful, elegant underwear to cosy pyjamas perfect for winter, Jarrold's new lingerie department has it all. For a hint of luxury, blended with everyday elegance and some very daring new additions which are certain to wow – a visit to our fabulous new lingerie department is a must this autumn. Jarrold has the biggest choice of lingerie brands in Norwich ranging from classic underwear names such as Charnos, Triumph, Freya, Fantasie and Ultimo to luxury French lace from Lejaby or sassy bright and bold prints from fashion favourites Calvin Klein, Stella McCartney and Heidi Klum. The lingerie team is incredibly excited to be welcoming L’Agent by Agent Provocateur exclusively to Jarrold in Norwich – so you can treat
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yourself to something special from its collection of stunning and seductive underwear. The department also boasts a wide range of shapewear, sleepwear, maternity bras and even swimwear. With an extensive range of styles and sizes, the experienced team offers a warm, friendly and informative fitting service. “You don’t need an appointment, there is always an expert consultant here who can help,” says lingerie expert Sue Catchpole. “A huge number of women wear the wrong bra size. Getting it right can improve posture, make you look slimmer and can transform
your shape completely. This season, we love Maison Lejaby for a special treat. The quality is outstanding, the detailing is gorgeous and the lace and stitching is stunning. For ladies with a fuller cup, Freya is a must as it offers fantastic support and such unusual bold designs – and this season’s collection does not disappoint.” Jarrold prides itself on its specialist underwear for ladies who have undergone surgery. “Our ladies are trained in fitting post-surgery bras so please come in and see us, we offer a very sensitive and discreet service and always aim to reassure,” says Sue.
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Stay new. Stay true.
EverNew.
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DATES FOR YOUR DIARY Our leading brands will be hosting workshops and presenting their new season collections... AUTUMN CUSTOMER EVENING Wednesday 16 September, 6pm Apply for your invite call 01603 660661 or visit jarrold.co.uk.co.uk/new
HOBBS UPCYCLE EVENT Monday 21 – Wednesday 23 September CC STYLING DAY Tuesday 22 September, from 11am Booking essential, please call 01603 616934
PERSONAL STYLIST WORKSHOPS WITH LUCY HURRELL Saturday 19 September and Thursday 15 October, 11am
BASLER STYLING DAY Tuesday 29 September, from 11am JAEGER STYLING DAY Thursday 1 October, 11am – 3pm MASAI WORKSHOP Wednesday 7 October, 11am VIYELLA AUTUMN 15 STYLE LAUNCH Thursday 8 October, 11am Booking essential, please call 01603 616934
L.K.BENNETT AUTUMN COLLECTION LAUNCH Friday 25 – Monday 28 September
To find out more please visit
JARROLD.CO.UK/EVENTS jarrold.co.uk
CELEBRATE THIS SEASON WITH A £10 VOUCHER WHEN YOU SPEND £50 OR OVER Simply present this page in our concession to redeem Terms & Conditions: Offer applies to full price Viyella or CC items only. Not valid in conjunction with any other offer and is only valid in Viyella or CC Jarrolds. Cannot be used for the purchase of gift vouchers. Minimum of £50 spend is required.Voucher has no cash value, can only be used once per transaction and must be handed in on redemption.Voucher valid until 30/11/2015. Note for stores please process using till code 54.
Items in brochure subject to availability. Images for illustrative purposes only. Where a product is described as exclusive, in most cases that means exclusive in Norwich to Jarrold. © Jarrold & Sons Ltd. 2015.
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LONDON STREET, NORWICH 01603 660661 JARROLD.CO.UK