Tinkerform
we are a Design And Innovation Consulting changing the world, one start-up at a time. jasmeet@tinkerform.com || +91-8123022871
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we started out last year because of a simple reason,
1000's of start-ups in Bangalore but so few success stories? ? ?
our value proposition is, the thing we do best.
story telling
research
design product ux
branding workshops
service innovation
ui
insight generation
and you don't worry about design.
you focus on
we focus on
technology
design
business
together we create great products and services.
We worked with ListenIn team to create a platform for music listeners to not just listen but discover great handpicked music and share it with their friends. [currently in alpha]
We worked with Chefensa to enable people to connect with the chefs, whose food they are served; one chef at a time. We felt the biggest insight was the detachment of grownups from food; this way no one would ever be able to become loyal to a food brand. [startup closed]
We worked with makeystreet to tell their value proposition right to people at makerfaire with an identity and a simple project page. Link :
http://www.makeystreet.com/alex/firefly-v1/overview
Makeystreet
Firefly Unicycle
We worked with Wagr team so that pet owners can keep calm and focus while we keep an eye on their pet through mobile tech. [currently under dev]
We partnered with zehntech it consulting to launch their first product into the market that enables companies to store their data in their premises. [its a live product for the enterprise]
we are here to offer you
an outsider's perspective besides our skills in design, business and research
We start from a user's perspective when we go about collaborating on a product. these insights help to identify relevant problems to solve.
Where do you find such good music?
Do you recommend music to your friends
Pick 1 song on grooveshark; radio; last song; similar songs
We don’t recommend general good songs; I recommend new fresh song/ artist;
Aditya Bandi , 25 Entrepreneur
Shobhan Shah, 25 Student
we conduct user interviews to map, identify & understand
HABITS
EXTREME CHARACTERISTICS
users/customers. Consumption Discovery Reason to listen Mobile device Internet
Throughout the day Quite active Listen to details Nexus 5 Always ON
Once in a day Rarely Act as background Nokia ASHA For sometime in a day
We utilize storytelling and workshops to build a shared understanding of users, problems and
Swipe up and down, Amazing playlists to be found! No more mind reading required, each playlist tells what its about!
ideas.
Vintage
People take playlists quite literally while imaginally it could be a story
Once upon a time...
Vintage
He tapped the play button and it was love at first sound.
Once upon a time...
Let it be ||
The song literally stood out and so Arjun went further in
Let it be
This song is about a wishlist that...
i
Karma
Its not just a list of songs. Feels like somebody put a life in it
Inviting a friend was made so cool, that people invited rather than telling
Nithin is so much into music, he will love this
Hi Nithin!
Invite friends
Cheers!
Nithin was not always this serious about Pixels. But now they pay him, so he cries and tries. Nithin is from Ranchi, went to Delhi for study and came to Bangalore with his first job in his han He is 24, Male, Indian.
Why not add music to the invite? And that too your favorite one!
Invite
Pixels, Why don’t you align!
Nice!!
So Nithin went to download the app. The app was really light and installed quickly. He opened the app and played out Arjun’s song. Let it be ||
Your friend just tried our app and he feels that you would like it too. Give it a shot. Try it out. If you want something better we would love to know!
He knew he would be so he marked the trac
N ex th be
meanwhile, in Nithin’s world... Liked the app he so much, that it saved us advertising costs!
A song is not a superp of words on tune. Its much more than th the musician’s effort a
i
Nithin explored the app while the music played. The music playlists are beautiful I can share music with my friends keep my music offline
Let it be ||
i
drums classic morning
And as he thought this, he looked at the screen, the song had the DRUMS tag he just tapped and a drum playlist was there.
Looks worth a try!
The drumming was so cool! Let’s listen to some cool drumming!
Ah, Nice!
Drums playlist
drum 1 drum 2 drum 3 drum 4
He viewed the drum t and liked one
We prototype a lot. Meaningful value propositions / products
appen... Arjun, popular
there.
e OL!
m...
are never first attempts
Karma
The ďŹ rst time Arjun played the mix, he got to hear a message by the very artist!
If we had made art even that would......
but rather thought through iterations. You guys :)
That's why we spent
Investigate User needs and goals
Create Design Deliverables & help dev initiation
Probe
Create
heavily in processes He was still trying to align Pixels when he got a notiďŹ cation from Arjun. It was about some app.
01
and tool-sets; borrowing, hacking and creating.
Share SHARE
Sharing a song was made super easy the next easy thing to play Hit share and tap a friend then tap the next friend having only 10 friends keeps it easy
Arjun would like this one too, let me share it with him.
Engage
Innovate
Understand Business goals and needs
Conceptualize as per Business & user needs
we would love to look into
a design strategy for your startup.
our team works as your design partners jasmeet Sethi : senior ux architect previously @ homelane, doowup, brainstars, moonraft innovation labs, clarice Technologies Jasmeet Singh Sethi is a Bangalore based Senior UX Architect & Design Strategist with 5 years of experience in working with Design consultancies and Start-ups on both Enterprise and consumer grade projects. As a Co-Founder at Tinkerform, he aids start-ups & large companies alike in Service and product Innovation. LinkedIn Profile : https://in.linkedin.com/in/jsmtsethi
vivek Sahi : Interaction & visual Designer previously @ Moonraft innovation labs & wipro ux practice Vivek is an interaction designer with expertise across digital mediums. In last 4 years, he has worked with start-ups over their product strategy & design execution. He takes care of end to end design lifecycle starting from User understanding to Design Mockups. LinkedIn Profile : https://in.linkedin.com/in/viveksahi
our tool-set for working with design strategy
Mobile Design Domain study
Stakeholder Interviews
User Interviews
User Journey Mapping
Wireframing Concept Experience story
User Personas
Interactive Prototypes UX Reviews
Competitor study
Insight Generation
Design Opportunity mapping
Colour Selection
Tinkerform
“Every idea has a form”
Get in touch : jasmeet@tinkerform.com || +91-8123022871 Know more : www.tinkerform.com