Tinkerform - Design and Innovation

Tinkerform

we are a Design And Innovation Consulting changing the world, one start-up at a time. jasmeet@tinkerform.com || +91-8123022871

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we started out last year because of a simple reason,

1000's of start-ups in Bangalore but so few success stories? ? ?

our value proposition is, the thing we do best.

story telling

research

design product ux

branding workshops

service innovation

ui

insight generation

and you don't worry about design.

you focus on

we focus on

technology

design

business

together we create great products and services.

We worked with ListenIn team to create a platform for music listeners to not just listen but discover great handpicked music and share it with their friends. [currently in alpha]

We worked with Chefensa to enable people to connect with the chefs, whose food they are served; one chef at a time.

We felt the biggest insight was the detachment of grownups from food; this way no one would ever be able to become loyal to a food brand. [startup closed]

We worked with makeystreet to tell their value proposition right to people at makerfaire with an identity and a simple project page.

Link :

http://www.makeystreet.com/alex/firefly-v1/overview

Makeystreet

Firefly Unicycle

We worked with Wagr team so that pet owners can keep calm and focus while we keep an eye on their pet through mobile tech. [currently under dev]

We partnered with zehntech it consulting to launch their first product into the market that enables companies to store their data in their premises. [its a live product for the enterprise]

we are here to offer you

an outsider's perspective besides our skills in design, business and research

We start from a user's perspective when we go about collaborating on a product. these insights help to identify relevant problems to solve.

Where do you find such good music?

Do you recommend music to your friends

Pick 1 song on grooveshark; radio; last song; similar songs

We don’t recommend general good songs; I recommend new fresh song/ artist;

Aditya Bandi , 25 Entrepreneur

Shobhan Shah, 25 Student

we conduct user interviews to map, identify & understand

HABITS

EXTREME CHARACTERISTICS

users/customers.

Consumption Discovery Reason to listen Mobile device Internet

Throughout the day Quite active Listen to details Nexus 5 Always ON

Once in a day Rarely Act as background Nokia ASHA For sometime in a day

We utilize storytelling and workshops to build a shared understanding of users, problems and

Swipe up and down, Amazing playlists to be found!

No more mind reading required, each playlist tells what its about!

ideas.

Vintage

People take playlists quite literally while imaginally it could be a story

Once upon a time...

Vintage

He tapped the play button and it was love at first sound.

Once upon a time...

Let it be ||

The song literally stood out and so Arjun went further in

Let it be

This song is about a wishlist that...

i

Karma

Its not just a list of songs.

Feels like somebody put a life in it

Inviting a friend was made so cool, that people invited rather than telling

Nithin is so much into music, he will love this

Hi Nithin!

Invite friends

Cheers!

Nithin was not always this serious about Pixels.

But now they pay him, so he cries and tries.

Nithin is from Ranchi, went to Delhi for study and came to Bangalore with his first job in his han He is 24, Male, Indian.

Why not add music to the invite?

And that too your favorite one!

Invite

Pixels, Why don’t you align!

Nice!!

So Nithin went to download the app. The app was really light and installed quickly. He opened the app and played out Arjun’s song.

Let it be ||

Your friend just tried our app and he feels that you would like it too. Give it a shot.

Try it out. If you want something better we would love to know!

He knew he would be so he marked the trac

N ex th be

meanwhile, in Nithin’s world...

Liked the app he so much, that it saved us advertising costs!

A song is not a superp of words on tune.

Its much more than th the musician’s effort a

i

Nithin explored the app while the music played.

The music playlists are beautiful I can share music with my friends keep my music offline

Let it be ||

i

drums classic morning

And as he thought this, he looked at the screen, the song had the DRUMS tag he just tapped and a drum playlist was there.

Looks worth a try!

The drumming was so cool!

Let’s listen to some cool drumming!

Ah, Nice!

Drums playlist

drum 1 drum 2 drum 3 drum 4

He viewed the drum t and liked one

We prototype a lot.

Meaningful value propositions / products

appen...

Arjun, popular

there.

e OL!

m...

are never first attempts

Karma

The ďŹ rst time Arjun played the mix, he got to hear a message by the very artist!

If we had made art even that would......

but rather thought through iterations.

You guys :)

That's why we spent

Investigate User needs and goals

Create Design Deliverables & help dev initiation

Probe

Create

heavily in processes He was still trying to align Pixels when he got a notiďŹ cation from Arjun. It was about some app.

01

and tool-sets; borrowing, hacking and creating.

Share SHARE

Sharing a song was made super easy the next easy thing to play Hit share and tap a friend then tap the next friend having only 10 friends keeps it easy

Arjun would like this one too, let me share it with him.

Engage

Innovate

Understand Business goals and needs

Conceptualize as per Business & user needs

we would love to look into

a design strategy for your startup.

our team works as your design partners jasmeet Sethi : senior ux architect previously @ homelane, doowup, brainstars, moonraft innovation labs, clarice Technologies Jasmeet Singh Sethi is a Bangalore based Senior UX Architect & Design Strategist with 5 years of experience in working with Design consultancies and Start-ups on both Enterprise and consumer grade projects. As a Co-Founder at Tinkerform, he aids start-ups & large companies alike in Service and product Innovation.

LinkedIn Profile : https://in.linkedin.com/in/jsmtsethi

vivek Sahi : Interaction & visual Designer previously @ Moonraft innovation labs & wipro ux practice Vivek is an interaction designer with expertise across digital mediums. In last 4 years, he has worked with start-ups over their product strategy & design execution. He takes care of end to end design lifecycle starting from User understanding to Design Mockups.

LinkedIn Profile : https://in.linkedin.com/in/viveksahi

our tool-set for working with design strategy

Mobile Design Domain study

Stakeholder Interviews

User Interviews

User Journey Mapping

Wireframing Concept Experience story

User Personas

Interactive Prototypes UX Reviews

Competitor study

Insight Generation

Design Opportunity mapping

Colour Selection

Tinkerform

“Every idea has a form”

Get in touch : jasmeet@tinkerform.com || +91-8123022871 Know more : www.tinkerform.com