Yasmine Amish Design Portfolio

PORT FOLIO

YASMINE AMISH DESIGN Graphic Design

Product Design

BIO

Product, graphic and interior designer, Yasmine Amish, graduated with a Bachelor of Arts degree in 2012 from The Paris American Academy. Then went on to complete a Bachelor of Fine Arts Degree at the prestigious Parsons School of Design in Paris.

Yasmine emphasizes intricate combinations of storytelling that have a strong sense of anatomy and design. Utilizing her broad expertise through various elements of graphic design, art, product design and interior spaces.

"Similar to Paula Scher, a graphic designer I admire for her use of light installations as well as her signage designs that she integrated throughout her spaces. My dream job consists of branding and rebranding companies, where I would be involved in every aspect of the design process".

GRAPHIC DESIGN

ALPHA 8 years with team louboutin Studio Manager

Video for Linkedin

FROM PARIS TO NEW YORK The video was created to provide an up close look at what it’s like to work at Christian Louboutin, for their Linkedin page. The speech bubbles were designed for the purpose of introducing the person speaking in the video, mentioning their name, position and the number of years they have been part of the Louboutin Team. The bubbles were designed in a way to be consistent with the visual identity of the company but at the same time include a personal playful touch

https://www.youtube.com/watch?v=HXi2oV98cTMwatch?v=HXi2oV98cTM

Sarah 7 years with team louboutin Visual Identity Manager

Social Media

POSTER POSTS

Posters were created specifically to be used to highlight a message against cyber bulling across Christian Louboutin’s social media platforms. These posters are intended as a polite reply to bullies who post unpleasant or innappropriate comments on social media

Light Box Posters

POSTERS FOR JAPAN AND BRAZIL Posters created for the streets and stores lightboxs in Japan and Brazil, to promote the collection of fall- winter 2015-2016

Icon Design

TILL SYSTEM ICONS The Love Project ,is an internal initiative to redesign all graphic material used within the company that employees interact with on a daily basis. Part of this project was redesigning all of the icons in the system to be simplified, user friendly and fun.

More than 50 icons were designed in collaboration with the IT department and stores manager

Search for Customer

Force Price

? ?

Search for Item

Shipping

TAX Sales Person

Anonymous Customer

Marketing

LOUBOUTIN NAILS

Photo collage created for the beauty department to promote the Louboutin nail Polish in relation to the shows that goes with the color

GRAPHIC DESIGN

Infographic

WKW LAW The infographic was created for WKW Law. It illustrates the key points of Medical Malpractice Law for potential clients

Branding / Book Design

PCA VISUAL IDENTITY

A book was created to document the process of my senior year thesis. This book includes all the steps I went through as a designer to rebrand Paris Collage of Art and create a new distinguished visual identity for the school’s community which was adapted to all the visual elements for the PCA end of the year show 2014.

The rebranding elements include, A new logo with variations of the logo for each department using designed patterns, students costume ID cards, online portal page, Posters for different events, animated gifs to be projected in events, wearable items for students, and a concept of integrating the identity into spaces for way finding systems

INSIDE THE BOOK

THE DIFFERENT CHAPTERS OF THE BOOK

STUDENT T-SHIRTS AND TOTE BAGS

POSTER DESIGNS FOR DIFFERENT EVENTS

PROMOTIONAL POSTERS

APPLYING THE LOGO ON THE PORTAL

LOGO GENERATOR / COSTUME LOGO

STUDENT ID CARD

PROCESS

Layout

MAGAZINE

A magazine based on a subject of our choosing. One part of the magazine is about Iconic buildings as landmarks and their use as a meeting point for people., and the other part is about graphic design and architecture. The magazine includes all original layouts, use of typography, composition, and space.

The magazine can be read from either cover, with the cover on one side opens on architectural subject matter, while the cover on the other side opens on graphic design articles. The two magazines are joined in the central spread by a two page illustration

ARCHITECTURE

DESIGN

GRAPHICS

INSIDE SPREADS

Typo graphy 73

&

archi tecture

Ernst Gombrich talked about how the architects of the West struggled to build vaults in their churches, and how the idea was born in northern France from the principle of the Gothic style. This seemingly simple technical innovation allowed them to build a brand-new type of church: a hitherto unknown structure of stone and glass.

Most of the great cathedrals of the late twelfth century and early thirteenth centuries were designed on a scale so magnificent and so daring that few were completed according to the original plans. These new cathedrals offered the believer an earthly vision of the heavenly Jerusalem, that of songs and praise, its doors “each made of a single pearl. The great street of the city was of gold, as pure as transparent glass” (Revelation, 21:21).

During the thirteenth century, the time of the great cathedrals, France was the richest and most powerful country in Europe. The University of Paris was the intellectual hub of the Western world. However, although the design and methods of the great French cathedral builders were widely imitated in Germany and England, they did not – with some exceptions, such as the Cathedral of Milan – take root in Italy. Some Italian cities like Venice were in close contact with the Byzantine Empire, and Italian artists looked to Constantinople rather than Paris for example and inspiration.

Architecture shows us the trend in the fourteenth century towards taste, towards refinement instead of grandeur. The early Gothic style evolved towards a décor that was more effusive and complex, made possible by the growth of trade and the heyday of the prosperity of cities.

In Italy, the Renaissance spirit had been born, and continued to grow and expand. The Italians had not forgotten that the power and the glory of Rome, which was once the heart of the civilized world, had vanished under the invasion of Germanic tribes. Compared with this Renaissance, the intervening period had been a Middle Age, and this term is still used today. They saw the Goths as destroyers of the Roman Empire, and designated art from this period Gothic.

For the Italians of the fourteenth century, art, science and scholarship had flourished in the Classical period, only to be virtually destroyed by barbarians from the North.

They saw it as their mission to revive their glorious past. Starting with Brunelleschi, architects were expected to possess a sort of erudition, to understand the rules of the Classical orders and the correct proportions of Doric, Ionic and Corinthian columns and entablatures. They had to be familiar with ancient ruins and Classical treatises, such as that of Vitruvius, who codified Greek and Roman architecture. Above all, they “translated” a Gothic concept into classical forms, rounding off the pointed arch, which was deemed “barbaric”.

74

A true Renaissance architect’s ambition was to design a building that was completely devoid of utility. All that mattered was the beauty of the proportions, the harmony of the interior space and the overall grandeur.

Practical matters generally made the desire for unity and perfect symmetry unattainable.

Donato Bramante had fully assimilated the principles of architecture. His “Tempietto”, which was to have been surrounded by a cloister of the same style, featured Doric

The goal of placing these images side-by-side in three different domains but in similar historical periods leads to the understanding that, in this century, ways of thinking lead artists and craftspersons into different areas to modify forms and tastes with respect to comparable sources.

Cover

MAGAZINE This magazine cover was designed for the Paris Globalist biannual publication. The scope of subject matter covered in the magazine was very broad, but had a general theme of a lack of political accountability and transparency. The publication also sought to rework the style of their title, and this was included in the assignment.

My goal for both ends of the assignment was to create a style of their title and illustration that worked together to communicate a serious yet attractive tone

An Application

CAREER GUIDANCE The Career Guidance application was created to help students choose their college majors, based on the career they want in the future. The application is designed for students between the age of 14 and 18. It targets students from the beginning of their high school tenure, in order to give them a head start in determining their future path.

An added benefit of this program will be to avoid pressure on students of any particular gender to follow a career path based on gender stereotypes. The student will be directed straight for major and career paths that will fit their interests, personalities and strengths from the beginning. This should help to avoid the trend of students studying subjects that they feel they are expected to, and instead find these individuals doing something they love

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Booklet

KODAK

Brochure design on the history of the Kodak brand. The focus was on the evolution of the brand's design&, cameras, and advertising

INSIDE SPREADS

Film Poster

PIGALLE

Movie poster made for the short film PIGALLE, the movie was created and filmed by Yasmine Amish and Leopoldine Liechtenstein for the Jarvis Cocker exhibition. This exhibition is organized by Paris College of Art. Its an exhibition for the Jarvis cocker challenge where Jarvis cocker himself was the judge and decides the winner of the challenge

Luxury Souvenir

ANGELS OF PARIS

In conjunction with the release of the book "Angels of Paris"

by Rosemary Flannery, I was commissioned to create original illustrations that would be applied to T-shirts and mugs, as well as to create a logo for the brand

ANGEL 1

Illustration

Logo

T-Shirt

Mug

Tags

ANGEL 2

Illustration

Logo

T-Shirt

Mug

Tags

Series

POSTERS

Poster series assigned through a school internship with the primary goal of communicating to victims of domestic abuse that though they may feel alone in their situation, their problems are experienced by many.

The "Don't be" concept was introduced to focus on words that would catch the attention and communicate the point very quickly. The "Scared" and "Ashamed" variations of the poster series were aimed at victims, while the "Ignorant" variation was aimed at the attention of the general public

Paris, France, 13éme

LES OLYMPIADES

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Crèche

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Bureau de Service

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TRANSPORT

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SERVICES

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8. Squaw Valley 9. Oslo 10. Cortina 11. Helsinki 12. Rome 13. Mexico 14. Athenes

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IMMEUBLES 1. Sapporo 2. Olympe 3. Grenoble 4. Montreal 5. Londre 6. Anvers 7. Tokyo

Dalle Haute

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Toilettes Publiques

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Escalateur

Bibliotheque

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Escaliers

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NAVIGATION

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The objective of this project is to create a wayfinding system for the neighborhood, that helps people to navigate the block and find all the different access points more easily. To do this we will create a sign system that directs the users to their destinations and helps them identify the different buildings and possibly add some fun, color and life to the area.

When facing a pathway decision, users will be met with an orientation and directional signage leading to several distinct destinations. The concept for the signage designed was created to add elegance, color and life during the day and a youthful, playful look during the night

50m

Scale

Mar

Les Olympiades is a district of residential towers located in the 13th arrondissement of Paris, France. Built from 1969 to 1974, the district consists of a dozen towers built along a huge esplanade, elevated eight metres from the ground, that is dedicated to pedestrians. A shopping mall, known as the Pagode, stands at the centre of the esplanade. Below it are streets dedicated to vehicular traffic. Shops and boutiques can easily receive deliveries on the lower level. The main entrances to the residential towers are on the esplanade.

O S

rie

WAYFINDING

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Gala

Les Olympiades

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SIGNAGE DESIGN

SIGNAGE TYPEFACE

Les Olympiades is a district of residential towers located in the 13th arrondissement of Paris, France. Built from 1969 to 1974, the district consists of a dozen towers built along a huge esplanade, elevated eight metres from the ground, that is dedicated to pedestrians. A shopping mall, known as the Pagode, stands at the centre of the esplanade. Below it are streets dedicated to vehicular traffic. Shops and boutiques can easily receive deliveries on the lower level. The main entrances to the residential towers are on the esplanade.

Wayfinding and moving around the block can be difficult, as the plaza is invisible from the street layouts.

Even though the buildings on the plaza use these street's addresses, because of the design of the plaza, some buildings extend in different directions and create zig zag pathways that blocks the sight line and make it difficult for the pedestrians to see where are they headed to. The existing signs have been badly designed which gives the users difficulty in finding their way around.

The objective of this project is to create a wayfinding system for the neighborhood, that helps people to navigate the block and find all the different access points more easily. To do this we will create a sign system that directs the users to their destinations and helps them identify the different buildings and possibly add some fun, color and life to the area.

When facing a pathway decision, users will be met with an orientation and directional signage leading to several distinct destinations. The concept for the signage designed was created to add elegance, color and life during the day and a youthful, playful look during the night.

SIGNAGE Adding 3 different bright colored urban elements/pieces to the plaza and the buildings which are the orientation signage that will be printed on a translucent fluorescent semi colored acrylic, a bench made out of translucent concrete is integrated diagonally with the orientation signage, both materials produce lovely and pleasant reflections and effects during the day time because of the sun light and during night time when it glows because of any light source nearby. The color scheme is purposely chosen to attract attention and make it easy to spot the signage, and to add some fun, young and joyful yet very coherent and elegant atmosphere to the muted gray area of the surroundings. There is another but smaller orientation signage containing also direction arrows that will be placed where a lot of paths will cross and will have the color of the closest distinct building.

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2

Bibliothque

For the identification signage on the building the scale was chosen to make it easy for the users to read the name of the building and see the number of the entrance at eye level. The same materials and color scheme is used for the identification signage but have two different geometrical forms, A triangle shape for the name of the building and a more square shape for the number of the entrance.

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Helvetica Neue Modified Type Size: 555pt.

The typeface ‘Helvetica Neue’ was chosen and slightly modified by changing the kerning between the letters to -105,to create logo like typography.

The type was chosen for its modern,strong and simple display attributes.

The typography will be placed vertically for the identification sign with the name of the building, and horizontally for the idetification with the entrance number. The type size is 555pt (100CM*18.062CM). The block of text will be placed on a panel that measures 120*28.062CM.

AN INTRODUCTION

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WAYFINDING

MYTHOLOGY

PATHWAY ANALYSES AND SIGNAGE PLACMENT

4

The typeface ‘Helvatica Neue’ was chosen and slightly modified to create logo like typography. The type was chosen for its modern,strong and simple display attributes.

Squaw Valley

18.062CM 18.062CM

Identification/ Navigation

100 CM

COLOR PALETTE 200CM

The color scheme is mostly primary and secondary colors. I used the primary and secondary colors because the colored material is fluorescent acrylic ( glow in the dark). Different areas will be color coded, for example the signage on and near the super blocks are red, the towers are purple, the education buildings are green, near the commercial areas are blue and orange for for the orientation signage attached to the bench in wider spaces where many paths cross.

For the material used to be able to get the best effects at night using primary and secondary colors is the best solution.

60 CM

Identification for Super Blocks

MATERIAL CHOICE

The two main materials used is translucent concrete and fluorescent acrylic. The translucent concrete is used for the bench which integrated with the main oriantaion panal. Translucent concrete attract and transmit both natural and artificial light.

Both materials produce lovely and pleasant reflections and effects during the day time because of the sun light and during night time when it glows because of any light source nearby

Orientation Map +Bench

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Maternelle

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Technical Drawings

Créche

Front View

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TopView 80CM

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Identification Orientation

PATHWAY ANALYSIS/ SIGN LOCATIONS

Primary Pathway Secondary Pathway

Signage is placed in entrances and decision points and in accordance with the pathway analysis. Orientational signage is placed in the main gathering point of the area - the middle of the area where dalle basse and dalle haute meet. Identification signage is placed on every major building on both ends as identified in the legend.

RESEARCH

IMPLEMENTATION

Poster

BEDSHEETS Typographic poster created by playing with bed sheets and shaping the forms of letters in it

Branding

ACUSTOM Acustom is a revolutionary brand that believes that clothing should be made specifically to fit the individual. Trough the use of their 3D digital tailoring scanner and their unique bespoke capability, they reinvent couture for the XXI century.

The brand offers not only custom fit and feel, it also encourages the user to select signature details such as buttons,thread colors. A proposal for a new identity was created to represent the brand with its true values. The concept is to integrate street style photography and throughout it present that every individual is unique in their own way

LOGO DEVELOPMENT

WEBSITE

BUSINESS CARDS BROCHURE

POSTER CONCEPTS

Untitled.1

Branding

POSTCARD Postcard designs made for upcoming artist and illustrator.

The post cards could replace the typical old fashioned business card and the artist could send it to friends, family, and potential clients. The works of art were used on one side of the postcard, and his biography and contact information was placed on the other side

Desert.V

PRODUCT DESIGN

Crib / Swing

CLOUD CRIB The concept is based off of my imagination as a child. The clouds seemed tangible as if they were created from a soft, fluffy almost incandescent material.Initiating the instinctive impulse to touch and sit upon the clouds and taking in the entire experience. In the design, I strove to maintain the original shape’s simplicity and to focus on the materials used to create a soft look with every transformation.

Forming the product to your desire.with a slight nudge into the center of the cloud ellipse you can create a nesting hollow for a baby’s nap or to sleep throughout the night.

As well as swinging the baby softly to sleep. The cloud ellipse suspends from the ceiling by steel wires using a pulley system.By applying pressure to the sides as well as to the center and adjusting the height you can form a swing.

Enabling the cloud to be suitable for a child from 2 to 5 years of age to sit and swing themselves

INSTRUCTIONS & TECHNICAL DRAWINGS

Step 1

Origenal shape

Elevation

Section

Step 2

Apply pressure to creat the space where the baby sleep

TECHNICAL DRAWINGS & MATERIALS

Step 3

Step 4

Step 5

Placing the baby inside the cloud

Achild can contorl the shape of the cloud

The shape shanges depending on the the childs weight

Plan

PHOTOMONTAGE

Lamp Posts

WRAPPING & WARPING Wanting to create new uses for optical fiber I decided to create the spirit and the softness of indoor lighting and bring it out side. The dynamic nature and the soft light of fiber optics inspired me to warp a bundle of weirs around an ordinary steel shapes/ volumes and transform those shapes to something more appealing for the viewer ,more magical.

The effect that the warp of optics would create at night with its different curves around The volume will almost look like its twirling around in the air. by warping the bundle of optics around the volume it will create an illusion of a light circling around in different directions

TECHNICAL DRAWINGS

Elevation

Section

Section

PHOTOMONTAGE

Game Design

SET POINT

A general trivia game based on the structural rules of Tennis

PHOTO GRAPHY

Photo series

LEVITATING Photo series, taken during a trip to Venice, Italy, 2012

Photo series

HIDDEN Self-portrait series, inspired by early 19th century sibling portraits

CONTACT PHONE

+336 12 68 19 31 EMAIL

Yasmineamish5@gmail.com

YASMINE AMISH DESIGN